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This article discusses a study on sentiment analysis of hotel reviews, specifically focusing on environmental aspects. The study uses advanced techniques to analyze user sentiments and categorize them as positive or negative. The findings show that positive evaluations have better prediction results. The study suggests that improving staff service, maintaining a clean environment, and offering friendly and affordable services can greatly enhance customer satisfaction in the hotel industry. The article provides valuable insights for decision-making and positioning hotels for success. [Extracted from the article]

Copyright of Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

English Version To achieve success in today's dynamic business era, it is important to shift from a product focus to a customer focus. Companies can better understand customers, provide more personalized service, and build communication through a Customer Relationship Management (CRM) approach. This concept aims to achieve Customer Intimacy, namely a close relationship with customers based on a deep understanding of customer needs. Using qualitative descriptive methods, this research reviews literature on CRM and Customer Intimacy. The results show that salespeople's strategies for attracting customer attention, creating Customer Intimacy, and measuring how influential CRM is in building strong customer relationships are important parts of the process. Reliable sources indicate how important this method is for understanding customer needs, increasing customer satisfaction, and increasing customer retention. This study also shows that CRM. Versi Indonesia Untuk mencapai kesuksesan di era bisnis yang dinamis saat ini, penting untuk beralih dari fokus pada produk ke fokus pada pelanggan. Perusahaan dapat lebih memahami pelanggan, memberikan layanan yang lebih personal, dan membangun komunikasi melalui pendekatan Customer Relationship Management (CRM). Konsep ini bertujuan untuk mencapai Customer Intimacy, yaitu hubungan yang dekat dengan pelanggan yang didasarkan pada pemahaman yang mendalam tentang kebutuhan pelanggan. Dengan menggunakan metode deskriptif kualitatif, penelitian ini meninjau literatur tentang CRM dan Customer Intimacy. Hasilnya menunjukkan bahwa strategi penjual untuk menarik perhatian pelanggan, menciptakan Customer Intimacy, dan mengukur seberapa besar pengaruh CRM dalam membangun hubungan pelanggan yang kuat adalah bagian penting dari proses tersebut. Sumber yang dapat dipercaya menunjukkan betapa pentingnya metode ini untuk memahami kebutuhan pelanggan, meningkatkan kepuasan pelanggan, dan meningkatkan retensi pelanggan

Islamic banking is an essential element in the development and establishment of Indonesia’s economy, for that it is crucial for management to have a good marketing strategy to be sustainable. Thus, this research aims to explore the route of consumer loyalty by emphasizing religiosity, intimacy, and service quality as the factors of consumer satisfaction of Indonesian Islamic banking. This study applies a structural equation model (SEM) to analyze data collected from 308 Islamic bank consumers in Indonesian Islamic communities and Islamic institutions. The empirical results show that the service quality dimensions (PAKSERV scale); tangibility, reliability, assurance, sincerity, personalization, and formality play an essential role in increasing consumer satisfaction and consumer loyalty. There is no direct relationship between consumer religiosity and consumer loyalty, whereas consumer intimacy and service quality have a direct positive impact on consumer satisfaction and consumer loyalty. Furthermore, consumer satisfaction act as fully mediating role between service quality and consumer loyalty. Practically, the findings of this study can be used by Islamic banking management to focus on modifying service quality by emphasizing the dimensions of sincerity, personalization, and formality. And stay focused on the customer relationship with the company

ASMR has attracted considerable attention in social media and advertising practices, but it lacks empirical investigation within marketing science. This study suggests applying ASMR in the design of interactions in relationships between organizations and customers in order to shorten spatial distance evoked by digitization. This experimental study comprises the first empirical investigation of ASMR in the context of relationship marketing with a focus on perceived customer intimacy. The findings demonstrate that the level of perceived customer intimacy depends on individuals' extraversion and agreeableness, and ASMR may entail the ability to positively influence this intimacy, but is influenced by further variables. [ABSTRACT FROM AUTHOR]

Corporate social responsibility (CSR) has recently become a popular field of study in terms of customer-centric outcomes for contemporary researchers. The development of CSR activities is a strategic factor for improving customer intimacy (CI) and customer citizenship behavior (CCB) in the restaurant industry. The structure that will be formed because of the reflection of CSR activities on customer behaviors is valuable for both the restaurant and the customers. With this perspective, the purpose of this paper is to examine the relationships between the CSR, CI, and CCB in İzmir province. This study has obtained empirical evidence from 408 restaurant customers in İzmir province. The structural equation modelling was employed to verify the first three hypotheses using statistical software IBM AMOS 24. The mediating effect was examined by employing Model 4 of the PROCESS macro (Version 3.3). The findings reveal that CSR significantly contributes to CI and CI interacts significantly and positively with CCB. The study also extends the CSR and CCB literature through a novel mediation mechanism of CI. [ABSTRACT FROM AUTHOR]

Few recent geographic studies have focused on how market dynamics might explain macroregional shifts in industrial production. This article examines the pivoting of semiconductor manufacturing toward East Asia during the 2010s, drawing upon proprietary data sets and interviews with leading semiconductor firms. Building on the existing conceptions of user-producer collaborations in economic geography, I conceptualize the relevance of market dynamics for explaining industrial-geographic change. In particular, I specify how customer intimacy in intermediate markets and demand responsiveness in end markets, as two critical dimensions of market dynamics, create strong demand for new chip-making capacity, and how spatial and relational proximity can strengthen interfirm collaboration and customer intimacy in semiconductor production networks. Empirically, market dynamics prompting massive growth in East Asian chip-making capacity are manifested in new product transition and chip demand from global lead firms in the information and communications technology sector and their manufacturing partners mostly located in East Asia. Demand responsiveness to new lead firms and end markets within East Asia has also induced chip design and new capacity to be colocated in the region. Customer intimacy between chip design firms and their foundry providers has led to massive growth of outsourced wafer fabrication in East Asia. Complementing supply-side explanations, such as state support and technological leveraging, this article's core findings on demand-led market dynamics in explaining geographic shifts in semiconductor manufacturing contribute not only to the studies of global production networks in high-tech industries but also to the renewed interest among geographers in market dynamics and their consequences for uneven development. [ABSTRACT FROM AUTHOR]

Luxury brands have been increasing investment in creating compelling content that communicates brand value and stories on social media. Yet research on understanding the mechanisms of luxury content marketing in brand building is still scarce. Hence, we proposed and tested a comprehensive conceptual model explicating the mechanisms through which the perceived value of luxury content marketing on social media (i.e., YouTube) shapes brand loyalty among luxury purchasers. Our findings demonstrate that the perceived experiential value and unique value of luxury branded content are positively related to perceived brand prestige, brand exclusivity, and customer intimacy, respectively, which in turn, are significantly associated with brand loyalty. The perceived functional value of the brand's YouTube channel is positively related to perceived brand prestige and brand exclusivity, respectively, which in turn, are significantly associated with brand loyalty. [ABSTRACT FROM AUTHOR]

This paper contributes to the debate on the dimensionality of relational benefits by establishing it as second-order reflective construct with three related but distinct dimensions, namely, confidence benefits, social benefits, and special treatment benefits in the B2C services context. This is one of the few empirical studies to investigate the role of intimacy in service relationships, and the first to illustrate its mediating effects on the benefits–loyalty relationship. While existing literature regards service benefits, trust, and commitment as key pillars, our study proposes complementary contributions of intimacy to customer loyalty formation as an asset for managers to explore. [ABSTRACT FROM AUTHOR]

This study examines the relationship of a firm's customer orientations, salesperson customer-oriented behavior and customer intimacy with customer commitment. For the purpose of this study, the interpersonal relationship marketing model and the interpersonal attraction investment model are employed to propose the conceptual model. The conceptual model suggests that (1) firm's customer orientation positively influences the salesperson customer-oriented behavior; (2) salesperson customer-oriented behavior positively influences the customer intimacy; (3) customer-oriented behavior positively mediates between customer orientation and customer intimacy; and (4) customer intimacy acts a positive mediator between the salesperson customer-oriented behavior and customer commitment. Through the course of this study, the proposed conceptual models were tested with the data collected from the firm and customer dyads. Moreover, the data is collected from the food sector of Pakistan. Furthermore, the Smart-PLS is used to test the standardized dyadic data sets. Results have provided substantial support for the proposed conceptual model. There is strong support for the salesperson customer-oriented behavior, and customer intimacy as mediator. Additionally, the results validate the interpersonal relationship marketing model and the Rusbult investment model as well. From a managerial perspective, this study can help organizational policy makers to understand the importance of salesperson behavior, and customer emotions for a long-term relationship with the targeted customer of the specific firm. [ABSTRACT FROM AUTHOR]

With the move to an information-based economy, financial services has become a key contributor to the U.S. gross domestic product. Even as consolidation reduces the number of banks, small banks with under $100 million in assets continue to report higher profit margins than large banks with over $100 million in assets. Lacking scale, small banks employ a service-oriented business strategy (customer intimacy), whereas large banks focus on productivity and throughput (operational excellence). Information technology (IT) plays a key role in applying each strategy, but as banks move toward customer intimacy in general, the challenge is to grow without undermining service quality. Using a balanced panel data set from 43 U.S. banks, this paper finds that banking strategies are becoming more customer focused. Yet for large banks in particular, IT remains resolutely operations focused. This misalignment could restrict future banking performance. In this way, this paper contributes to the service science literature by using size to dissect banking strategies and performance. [ABSTRACT FROM AUTHOR]

This paper sheds light on factors that support SMEs becoming market leaders on an international scale. Specifically, it studies the hidden champion type of companies, defined as SMEs that hold market leadership in narrow business segments on a regional or wider international scale. The market positioning of hidden champions is defined subjectively by CEOs in such a way that they create a high level of business attractiveness. This explorative study reveals that product leadership and customer intimacy are two blocks that build the business attractiveness of hidden champions. More specifically, the study on data from 93 niche leaders from Central and Eastern Europe showed that product leadership negatively moderates the business attractiveness- performance relationship, while the impact of the combination of product leadership and customer intimacy on the business attractiveness-firm performance relationship is not straightforward and depends on different combinations of these values. [ABSTRACT FROM AUTHOR]

This paper aimed to assess the impact of change on outsources repair parts system upon PPM in terms of operation excellence, customer intimacy, and decision making. Data required has been gathered from two sources. The first one is a questionnaire answers from the selected research sample. The other one is the quantitative data collected from information system and production planning record. SPSS program used to examine the collected information. This study revealed that the modification on outsources parts repair system has a positive effect on PPM in all study aspect: performance excellence, customer intimacy and decision-making. Moreover, the study exposed the improvement in parts turnaround time. Besides, an increase of parts repair quality has been noticed. [ABSTRACT FROM AUTHOR]

Copyright of Ekonomika is the property of Society of Economists 'Ekonomika' and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Leading companies commonly employ a particular strategy to cover a market. They might choose product leadership, service support excellence, customer intimacy strategy, as well as a combination of them. The use of these strategies is obviously to gain more customers, since the product becomes a choice as an effect of the brand equity strengthening. While firms are very concerned with customer loyalty to maintain a stable sales volume, a question arises whether the brand equity has an effect on the customer's loyalty. Logically, if a strategy can develop the product's brand equity which in turn propels cutomers to buy it, it will hopefully improve customers' loyalty as well. Therefore, this study is designed to answer the questions, (1) which strategy (among the three) adds power to the brand equity, (2) the brand equity is influential to the customer's loyalty, and (3) the product leadership can predict the customer's loyalty. Three antecedents of brand equity are employed, i.e. product leadership, service support excellence, and customer intimacy. These three variables, along with brand equity can also indicate as predictors of customer's loyalty. A sample consisting of 100 respondents withdrawn through a judgment method. Data were analyzed by Amos 5.0 and SPSS 16.0. The results denote that the relationships between product leadership and customer intimacy to brand equity, also brand equity to customer's loyalty are significant. On the contrary, the relationship of service support excellence to brand equity and the relationship of product leadership to customer's loyalty are trivial. [ABSTRACT FROM AUTHOR]

This teaching case provides a scenario where Chris, a newly hired intern for the Minnesota Twins, is asked to analyze the strategy of the Twins' organization in comparison to other team in Major League Baseball. Given the difference in market sizes, teams take different approaches to maintaining or increasing ticket sales and fan loyalty. The objectives of this case are to provide students with an opportunity to distinguish between these different strategies and to analyze the effectiveness of each. Because many students will have experienced a baseball game of some kind, this case should allow students to use their own experiences, in addition to the data provided, to reach conclusions about the overall strategies employed by different Major League Baseball teams. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Economics & Administrative Sciences / Afyon Kocatepe Üniversitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi is the property of Afyon Kocatepe University, Faculty of Business Administration and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This paper explores and explains the emergence of commercial blogging. Studying the contents of 18 of Sweden's top fashion blogs, our findings suggest that bloggers create value by generating improved transaction efficiencies. Fashion bloggers have high credibility and thus facilitate the flow of consumer information and choice. The blogs present a combination of private and commercial content, thereby creating a customer intimacy that differentiates them from more traditional market channels. The value of these relationships is appropriated partly through advertisements and partly from other sources of revenue, such as the creation of brands and online stores. Bloggers have become powerful intermediaries who often have a better contact with end consumers than fashion firms. This paper therefore suggests that management of the blogosphere is an emerging source of competitive advantage for fashion firms. [ABSTRACT FROM AUTHOR]

As health care moves to value orientation, radiology''s traditional business model faces challenges to adapt. The authors describe a strategic value framework that radiology practices can use to best position themselves in their environments. This simplified construct encourages practices to define their dominant value propositions. There are 3 main value propositions that form a conceptual triangle, whose vertices represent the low-cost provider, the product leader, and the customer intimacy models. Each vertex has been a valid market position, but each demands specific capabilities and trade-offs. The underlying concepts help practices select value propositions they can successfully deliver in their competitive environments. [Copyright &y& Elsevier]

Purpose – The term customer intimacy has been used both in academia and business, albeit lacking clear definition and empirical validation. The authors in this paper aim to develop a measure of customer intimacy in business-to-business contexts and to assess its reliability and validity, as well as its relevance, within a nomological relationship marketing network. Design/methodology/approach – A multi-method (qualitative/exploratory and quantitative/confirmatory structural modelling), multi-staged (test, re-test) research approach is used and applied in the UK and Germany. Findings – The results show that customer intimacy is a second order construct reflected by the three formative dimensions of mutual understanding, closeness, and value perception. The results also show that customer intimacy is a relevant relationship indicator, distinct from the central relationship indicators of trust and commitment. It impacts relationship commitment levels, customer induced word-of-mouth, repurchase intentions, information disclosure, customer availability, and leads to an advisor status with the customer. Moreover, customer intimacy mediates relationship marketing's central trust commitment link. Research limitations/implications – The main limitations that should be addressed by future studies are: reliance on the key informant technique on one side of the supplier-buyer dyad; cross-sectional design. Practical implications – This study shows that achieving and managing customer intimacy is a relevant managerial goal and task for firms and shows managers how it can be measured and managed. Originality/value. – This study, for the first time, presents a measure for customer intimacy and assesses its quality and impact empirically. The measure will be of significant value in making customer-centric, relationship management approaches more accountable. [ABSTRACT FROM AUTHOR]