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The shape and color of a product constitute the aesthetic and visual language that conveys the product's quality and emotional elements. Evaluating psychological perceptions in experimental scenarios can help determine the optimal product shape and color. The shape of a product is regarded as its fundamental element, which provides visual stimulation to consumers, elicits aesthetic appreciation, encourages purchases, and enhances product visibility. In this study, we comprehensively investigated the emotional design elements of product shapes and colors. We also examined user characteristics and various emotional aspects of product and packaging designs. Three experiments involving portable speakers were conducted to explore the emotional associations between product shape, product color, and packaging color. The first experiment was conducted to identify the most popular speaker shape on the basis of user ratings with four emotion adjectives. The results indicated that the rectangular speaker was the most popular speaker shape, followed by the cylindrical speaker. The second experiment was conducted to identify the most popular color design for the rectangular speaker from the first experiment on the basis of four pairs of emotion adjectives, namely popular–outdated, international–local, innovative–conservative, and elegant–vulgar. The participants were shown color images of the speaker in various color designs and asked to rate them by using these adjectives. The results indicated that the most popular color was dodger blue, followed by lime green. The third experiment was conducted to identify the most popular three-color scheme for the speaker's packaging box from 45 schemes developed in accordance with Horiguchi's Munsell New Color Psychology System. The results indicated that the most popular color scheme was cresol (sharp), followed by lavender (refined) and incense (quiet and tranquil). Overall, this study investigates the shape and color of the packaging box of a technology product and contributes to the literature by offering guidance for future research on product shape design and packaging color design. Our findings provide researchers with both theoretical and practical insights into color aesthetics. [ABSTRACT FROM AUTHOR]

In the light of the pressing global challenges, our need for innovation has dramatically changed. Instead of technical innovation alone, we need solutions on a much larger scale as well. The text analyses the transformation of the discourse on innovation in the last two decades, trying to illustrate the progressive shift of meanings, actors and tools involved in the process and what caused it. In the last decade, a slow mutation has occurred from the concept of creative and critical practice in the hands of creative individuals to creativity-driven innovation brought by the whole Cultural and Creative Sector and Industries (CCSI), and promoted by the establishment of the new EIT Culture & Creativity Knowledge Innovation Community in 2023. Nowadays, the debate on how to improve innovation and competitiveness must shift the attention from subjects and objects to support structures and ecosystems. Thanks to the analysis of case-studies, four possible contemporary design approaches to innovation have been identified: advanced design innovation, responsible innovation, knowledge innovation, cross-sectoral innovation. The selected case-studies and an interview with a Swedish artist illustrate the role of universities, research centres and public labs as structures supporting cross-sectorial innovation including CCSI in their research since the beginning. [ABSTRACT FROM AUTHOR]

The European educational system stands in a unique position at the crossroads of training, research and innovation, in shaping sustainable and resilient economies, and in making its territories greener, more inclusive and more digital through culture and creativity. This paper is the result of a one-year collaboration between the Alma Mater Studiorum — Università di Bologna and the Jagiellonian University, under the umbrella of the EIT Culture & Creativity (EIT C&C), in the interim co-chairing of the Direction linked to the Action Program 1 Talent Scaler, to define activities and strategies for the operationalization of the Strategic Objective 1 about Education. This involvement opened up the possibility to activate a fruitful international cooperation with all the members of Una Europa, the alliance of Europe’s eleven largest leading research universities that aim to create a truly European inter-university environment, a University of the Future. [ABSTRACT FROM AUTHOR]

The cultural and creative product design emphasizes the humanistic, artistic and creative life aesthetics, and it is gradually becoming the emerging economic power. Phalaenopsis has a variety of design images and wins praise on account of noble and elegant feelings and sweet-smelling. Taiwan has been the world’s largest phalaenopsis exporter over the years. In order to improve the competitiveness of Taiwan’s cultural industry, phalaenopsis will be the research object in this paper. Firstly, the main problems in the existing phalaenopsis products were explored. Secondly, the design flow and design methods based on literature survey, interview, questionnaire, mind mapping, participatory design and value opportunity analysis were submitted. Finally, these flow and methods were used to design and analyze the cultural and creative product design of phalaenopsis. The research results are of great significance to the cultural creative product design of phalaenopsis and can provide reference for the relevant designers and the cultural and creative design industry. [ABSTRACT FROM AUTHOR]

Chinese culture has been developed over five thousand years, and the ways in which to retain its sustainable development and maintain its rich spiritual treasures are critical issues. In order to address this critical issue, this study examines whether cultural intelligence can promote positive emotions and a flow experience. The results from 509 valid samples reveal that cultural intelligence contributes to a flow experience through a path of "perception–enjoyment–flow". Cultural experience, perceived aesthetics, perceived authenticity and the awakening of enjoyment are effective conduction factors in the process. Furthermore, this study confirms that creative performance has a positive moderating effect on the relationship between cultural intelligence and cultural experience, perceived aesthetics, and perceived authenticity. The findings clarify the links of the influence of cultural intelligence on tourists' flow experience, and expand the theoretical framework for research on flow experience and the scope of the application of flow theory. [ABSTRACT FROM AUTHOR]

From cultural and creative perspective and taking China's traditional crafts - paper-cutting art as an example, the paper analyzed the effective ways for integrating national culture with modern fashion design from three aspects, namely the choice of paper-cut pattern, the interpretation of the colors of paper-cut works and the expression of paper-cutting art on fashion. The techniques for applying paper-cutting art in fashion design were also investigated. [ABSTRACT FROM AUTHOR]

In the context of the research on local architectural culture of Macao, this paper explores how architecture's cultural elements can be integrated into cultural and creative product design at the pre-development stage. Therefore, local culture can be effectively disseminated through the medium of cultural and creative products. However, in the process of product design, seemingly, designers often rely on their experience as the main way to develop ideas and designs. This approach can fall short in generating sufficient cognition and interpretation between culture and product design, and the product may fail to truly reflect cultural and creative values. This paper focuses on the cultural elements and the designer's cognition in design development of cultural and creative products. It applies theoretical concepts of Kansei engineering theory as the basis, and, combined with the Semantic Differential Method, tries to extract the most powerful product image elements that influence designers for better understanding of the cultural elements in design development. This paper aims to employ scientific methods to enable designers to better develop designs with cultural and creative connotations, thereby improving the success rate of cultural and creative products. It further proposes a model process of image perception to be employed by designers in early design research and the development stage. By enhancing the resonance of cultural elements for cultural and creative products, the model may shorten the perceptual distance between the designer and the local culture, improve the designer's product development efficiency, and increase consumer satisfaction with the design outcome through added cultural and creative value. As such, the model can optimize the design development for cultural and creative products to achieve the public's aesthetic and cultural expectations, as well as for a sustainable design approach. [ABSTRACT FROM AUTHOR]

A firm’s strategic orientation determine its business direction and scope of operation. Several researchers have tried to identify how strategic orientations affect business development. However, only a few scholars have explored how strategic orientations shape a firm’s organizational capability. In addition, the extent to which radical innovation contributes to a firm’s operations has not been well researched. Given these research shortcomings, this study explores the integration of firms’ strategic orientations, radical innovation, competitive advantages, and business performance within a conceptual framework. A sample of 86 cultural and creative firms was obtained. The results of the regression analysis and of the PLS SEM model are compared in this study. Our findings suggest that factors from either market orientation or entrepreneurial orientation add to a firm’s radical innovation capability and adoption. Lastly, the brand advantage is identified to be the most important factor in firms’ performance after a radical innovation capability and product advantage. This paper offers several contributions to the research. First, it advances knowledge of the strategic orientations of cultural and creative firms in a developing market. Second, it demonstrates the usefulness of radical innovation capability in profiling the development of competitive advantages. Lastly, it adds to our understanding of factors that facilitate the business performance of cultural and creative entrepreneurs. [ABSTRACT FROM AUTHOR]