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203 results on '"Corsi, Armando Maria"'

2. Climate change adaptation preferences of winemakers from the Rioja wine appellation

Author

Economía aplicada III (Econometría y Estadística), Ekonomia aplikatua III (ekonometria eta estatistika), Vega-Bayo, Ainhoa, Mariel, Petr, Meyerhoff, Jürgen, Corsi, Armando Maria, Chovan, Milan, Economía aplicada III (Econometría y Estadística), Ekonomia aplikatua III (ekonometria eta estatistika), Vega-Bayo, Ainhoa, Mariel, Petr, Meyerhoff, Jürgen, Corsi, Armando Maria, and Chovan, Milan

Abstract

The goal of this study is to elicit the preferences of winemakers in the Spanish Rioja wine appellation regarding climate change adaptation strategies. This is achieved through the use of a discrete choice experiment which includes different potential adaptation strategies such as the use of various grape clones, the installation of an irrigation system, the construction of vegetative or artificial structures to shade the vines, and oenological adaptations. The results show that the most widely accepted strategy is the installation of irrigation and shading structures. In contrast, the least accepted strategy is relocating, which is a costly and long-term solution. The monetary measures obtained are useful for policymakers because they show how much financial assistance will be required to adapt to climate change and maintain the high-quality wine production of the region. A simulation study supports the findings, demonstrating that the small sample size data set applied in this case study is sufficient for drawing conclusions about the adaptation strategies considered.

Published
2025

19. Measuring advertising's effect on mental availability.

Author

Vaughan, Kelly, Corsi, Armando Maria, Beal, Virginia, and Sharp, Byron

Subjects
AWARENESS advertising, ADVERTISING, BRAND name products, CONSUMER psychology, BRANDING (Marketing)
Abstract

This study shows that the impact of advertising on consumer memory can be observed using mental availability (MA) metrics. Four MA metrics are used to measure the effect of advertising on a brand's mental availability, with the results showing that in the majority of cases, MA metrics are greater among both brand users and non-users who are aware of the brand's advertising, with a greater effect among non-users. From a practical market research perspective, adding MA metrics to existing brand health tracking will have no data collection costs where brand perceptions are already being measured. [ABSTRACT FROM AUTHOR]

Published
2021
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