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This study explores the “image of the virtual intentional author” in the news discourse of corporate websites. A comparative analysis of materials from corporate websites of Kemerovo State University and Siberian Coal and Energy Company is conducted. Subjective, predicate-actant, and locative-temporal components are identified. Typical and specific semantic components are named. The typical shared components include the following meanings: “I am a significant subject of the Russian space”; “I represent a collective of professionals”; “I engage in volunteer and charitable activities”. Each of the considered organizations’ intentional author image is characterized by specific features. The intentional author of the university’s news content realizes the following modal meanings: “I am not only a leading university in the region but also part of global rankings, serving as a center for scientific, social, volunteer activities, etc. in the region”, thus, the virtual author communicates the intention to present the university as a significant subject of the Russian educational space. The intentional author of the energy company’s news content conveys meanings such as: “I am the best production organization”; “I am competitive”; “I am socially oriented”; “I interact with authorities and public organizations”.

The article explores the self-presentational discourse essence in the communicative and pragmatic aspects. The relevance of this study lies in self-presentation applicability and importance in the information age. The purpose of the study is to determine the linguistic and pragmatic features of self-presentational discourse. The research was carried out using methods of linguapragmatic, discursive, interpretive and contextual analysis. The research material is English-language text content of corporate website “Company Mission” and “Company History” subsections. Scientific novelty of the article lies in the analysis of self-presentational discourse through the prism of transdiscoursivity idea, proposed by Michel Foucault. Such approach is applicable thanks to the discovery of transdiscursive signs of self-presentation. These include adaptability, universality, significance for social interaction. Self-presentation process manifests itself in the form of self-presentation strategy. Its purpose, which is abstract and constant, is to create a positive image of a speaker. Only communicative and pragmatic conditions of a concrete discourse specify the purpose. The transdiscursive discourse-forming strategy and its purpose serve as the main differentiating criteria of self-presentational discourse. Its communicative space is heterogeneous due to consisting of all possible situations of self-presentation. Each fragment of the space is treated as a specific version of self-presentational discourse realization within one discourse. Such an example is PR discourse, which concretizes PR version of self-presentational communicative space. It acts like any other version and adopts all linguistic and pragmatic features of corresponding discourse. Backgrounder as a PR discourse and PR variant genre is analyzed through “Company History” and “Company Mission” corporate website subsections. The genre embodies several tactics of the strategy. This supports the conclusion that self-presentation discourse is a transdiscursive phenomenon.

The study’s relevance lies in the distinction between the cognitive processes of human readers and search robots, particularly the contextual understanding and relevance determination capabilities of modern search engines. This study aims to address contemporary challenges related to online textual content, specifically focusing on texts found on corporate websites and corporate blogs. The study employs a comprehensive approach to analyze the creation of texts, considering both copywriting and rewriting techniques. The analysis includes an examination of textual activity on corporate websites and blogs. The research methodology involves investigating linguistic and psycholinguistic aspects, as well as the principles underlying search engines and their role in organic website promotion. The study also delves into the nature of multimedia articles as a distinct format of online content. The major finding of this research lies in the proposed method for assessing the cognitive effectiveness of copywriting and rewriting. The study sheds light on the intricate interplay between multimedia articles and their textual components, showcasing their potential for impactful audience engagement. The analysis of internet copywriting and rewriting in the realm of marketing discourse reveals their significance for search engine tasks and user engagement. In conclusion, this research underscores the practical importance of understanding the cognitive effectiveness of texts generated through copywriting and rewriting. The findings emphasize the role of multimedia articles and their textual elements in influencing audience engagement online. The study highlights the crucial connection between internet copywriting, rewriting, and successful marketing discourse, optimizing content for search engines and enhancing user experience. [ABSTRACT FROM AUTHOR]

The objective of the study is to assess whether hotel groups in Los Cabos, Mexico carry out strategies for Creating Shared Value that impact the 2030 Agenda through communication actions on their corporate website. The methodology was qualitative in approach with an exploratory and descriptive scope; an observation model of corporate web pages was designed, with a chain sample of six hotel groups representing 20% of the sector in the Southern Californian region. The main results showed that the hotel groups have actions to create shared value (100%), that they contribute to the SDGs (100%), have community support foundations (100%), only 33% have a direct articulation in a strategic plan for competitiveness, and 83% communicate social and sustainability actions. Strategies defined in the three axes of shared value creation were determined: preconceive products and markets, redefine productivity in the value chain, and enable the development of local clusters. The Hotel Association has a key role as a cluster in coordinating joint efforts for the well-being of visitors and the resident community. The actions present a competitive advantage connection and address contributions to the seven social problems in the local context, which are transversal to the 17 SDGs, however, they have the area of opportunity that they do not measure progress. In conclusion, the observation guide allowed for a systematic analysis of the communication of actions by the hotel groups, facilitating the detection of good practices and areas of opportunity. [ABSTRACT FROM AUTHOR]

Corporate websites play an important role in cultivating the image of a successful law firm. The authors analyzed the website of Zhorin and Partners Bar Association, Moscow, to verify this hypothesis. Various structural elements were responsible for highlighting particular features of the firm and its employees, e.g., professionalism, success, high profile, etc. The site proved to be interactive and demonstrated an admirable ratio of static and dynamic content. The analysis revealed five strategies of positive image cultivation: the firm was described as accredited, authoritative, successful, and prestigious, sometimes in an exaggerated way. Each strategy had its own language means. The website of Zhorin and Partners demonstrated an elaborate structure, a well-structured content, a high-quality linguistic design, and a variety of communication strategies. All the elements of the website contributed to a positive image of the law firm and its public promotion.

Covid-19 has been the test of time for corporates to act responsibly toward the sustainable development goal of gender equality. The present research is conducted to understand the representation of gender equality in Indian corporates through their websites during the pandemic of the Covid-19 second wave using the Impression management technique. Impression management taxonomy has been applied to lead the content analysis of the 110 corporate websites from public and private sector companies for a period of six months. It is found that the corporates have been using more assertive techniques than defensive and the private sector has been active in comparison to the public sector in working towards gender equality initiatives. The situation of pandemic resulted in low business and struggle for existence still some companies tried to be gender- sensitive. In a focus group discussion with corporate representatives, it is found that Covid-19 was a difficult situation even for the corporates, but by posting womencentric stories and sharing their concerns, it was possible for an organisation to get a dedicated women workforce. Websites thus can work as a potent corporate communication tool whereby promoting gender equality, a company can be a morale booster for its employees and can gather positive public support.

The Internet has become an independent global electronic environment for economic activity, which for many companies has come to the forefront, not only complementing but also replacing the business methods used for decades. Almost any company, linking its activities to the Internet, develops and maintains its representation in the form of a corporate portal or website. Sites become more functional, more beautiful and informative over time, but many managers forget or do not pay due attention to such an important element of the site as feedback from external and internal contractors. This article presents the effectiveness of using feedback on specific examples in a simple and straightforward way, and gives an overview of the different forms of organisation of such communication, with an indication of possible tools for their implementation.

Purpose – The internet allows much corporate information to be instantly accessed from anywhere, at any time. To better inform the more diverse stakeholders, companies have used their websites as another tool for disclosure. The purpose of this paper is to contribute to the area of environmental accounting, as it investigates whether the companies located in different countries, from different sectors, in different stages of development and regulatory environments present different levels of environmental disclosure and to explain the environmental disclosure extension on corporate websites of companies in Brazil and the USA through corporate characteristics. Design/methodology/approach – To achieve such purpose, an environmental disclosure index (EDI) was created and a model was used to investigate whether the variables environmental performance, size, profitability, debt, sector and country explain the disclosure on the website. Findings – It was pointed that US companies stood out compared to Brazilian companies throughout the EDI. On the one hand, the statistical model suggests that the variables, namely, organization size, sector and country of origin of the company, explain the environmental disclosure in corporate website, whereas the profitability and debt variables were not significant in the model. On the other hand, the environmental performance variable proved to be significant; however, it was contrary to what was expected from the theory of legitimacy, once a negative relation between environmental disclosure and environmental performance is expected. Originality/value – It is considered that transnational studies on corporate environmental responsibility can improve the understanding and eventually explain the difference of this disclosure.

In contemporary society, corporate communications are becoming an increasingly important and significant component of management. This field includes not only building an external and internal image of a company but also interacting with stakeholders and achieving business aims. This research aims to define the potential and features of company’s top officials (owners, CEOs, presidents, and other top managers) involvement in corporate communications and representing a business. It is based on the content analysis of corporate websites of the first 100 international companies from the Forbes list. The study demonstrated that most (62%) world successful firms involve their owners, CEOs, and top managers in corporate communications as speakers. At the same time, business owners appear on corporate websites less often (only 2%). CEOs engage in such communications in 47% of cases. Most often, other authorized representatives are speakers of companies (51%). A descriptive analysis of topics helped to distinguish the most common types of texts: formal ideological speeches, corporate news, corporate blog texts, and personalized corporate storytelling. Most texts are posted on corporate websites in the News chapter (28%). This suggests that news as a genre may be the most appropriate form of communication on behalf of management. Thus, some recommendations are proposed regarding the participation of top officials as speakers. From a practical point of view, companies can be guided by the outcomes of this research when deciding to engage their leaders in corporate communications.

Copyright of Ekonomika APK is the property of Economy of Argo-Industrial Complex and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The Internet has become an independent global electronic environment for economic activity, which for many companies has come to the forefront, not only complementing but also replacing the business methods used for decades. Almost any company, linking its activities to the Internet, develops and maintains its representation in the form of a corporate portal or website. Sites become more functional, more beautiful and informative over time, but many managers forget or do not pay due attention to such an important element of the site as feedback from external and internal contractors. This article presents the effectiveness of using feedback on specific examples in a simple and straightforward way, and gives an overview of the different forms of organisation of such communication, with an indication of possible tools for their implementation. [ABSTRACT FROM AUTHOR]

Copyright of Erciyes Akademi is the property of Erciyes Universitesi Sosyal Bilimler Dergisi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Disclosure of annual general meeting (AGM) minutes on the corporate website is considered as additional disclosure. Consequently, Listing Requirements states compulsory disclosure of corporate information. In this regard, the awareness of compulsory disclosure of information among all Malaysian listed companies in 2017 was below expectations. Despite the role of AGM minutes as documented proof of meeting, the management had been reluctant to disclose AGM minutes on the corporate website unless demanded by the shareholders. This paper focuses on previous mandatory disclosure of discussions on key matters after AGM minutes among 261 listed companies based on the financial year ended December 31, 2016. The findings indicated that shareholder activism and the role of grey directors exerted influence on the disclosure of AGM minutes on the corporate website. Undoubtedly, management and investors have contributed toward voluntary disclosure in line with the government’s role to enhance shareholder rights. Besides, grey directors’ contribution towards information disclosure has remained relatively unexplored.

The Internet is a privileged means of communication towards Sustainable Development (SD), where information disclosed knows no borders. The aim of the study is to determine the nature of the content that is disclosed on the corporate website and the profile of the certified Portuguese organizations which disclose information on SD, that is, about Integrated Management Systems (IMS), Corporate Sustainability (CS) and Corporate Social Responsibility (CSR). This research consists of an exploratory analysis of the institutional website of 422 organizations with certified management systems in quality (ISO 9001), environment (ISO 14001) and occupational health and safety (BS OHSAS 18001). The research was based on the content analysis method, which allowed quantifying the contents of the information disclosed on the website by category and subcategories of analysis. The content available on the website was quantified using the Information Disclosure Index (IDI). The certified Portuguese organizations with greater business volume (turnover) and the public limited companies (PLC) disclose more information on SD on their website than the others.

This paper extends the current knowledge of corporate website favourability (CWF) by developing a comprehensive conceptual model of its influence on corporate image, corporate reputation, loyalty and identification. The paper reviews previous studies on corporate websites from the perspectives of marketing, management, corporate identity and corporate visual identity in order to inform our understanding of the antecedents and consequences of CWF. The propositions and the conceptual framework present an approach by which a corporation can design and manage a favourable corporate website. A number of important contributions are offered: first, the paper adds to the understanding of CWF; second, it discusses the antecedents of CWF by drawing upon the existing literature; third, it is beneficial for practitioners in shaping CWF strategies and fourth, it offers possible consequences of CWF and provides a framework for future testing. [ABSTRACT FROM AUTHOR]

This study examines how the leading companies in Greater China (i.e., Mainland China, Hong Kong, and Taiwan) communicate their CSR practices on their corporate websites. Based on a content analysis of CSR disclosures of 204 leading companies in Mainland China (130), Hong Kong (33), and Taiwan (41), the study analyzes and compares how corporations in the three markets report their CSR activities regarding six criteria: the presence of information, prominence of information, the extent of information, the title of CSR section (if any), types and the number of CSR issues, and the level of institutionalization of CSR practices. Data are collected from the 2018 Forbes Global 2000 List to ensure the equivalency in company size and revenue. The results indicate that CSR practice and communication have gained considerable attention in the Greater China area; however, significant discrepancies exist among three regions in terms of the title of the CSR section, perceived importance of CSR issues, and the adoption of CSR modes. Mainland Chinese companies put much effort into poverty and disaster relief as well as philanthropic activities. In contrast, Hong Kong companies attach great importance to the community's sustainable development and implement CSR activities through more institutionalized ways such as volunteering, sponsorship, and partnerships. Taiwan companies embrace the humanist spirit as their CSR programs involve more in arts and culture and employee engagement. As the first comparative investigation of CSR disclosure in Greater China, this study enriches the CSR reporting literature by explaining the differences between these three convergent-and-divergent societies through institutional and stakeholder management perspectives. [ABSTRACT FROM AUTHOR]

Green has become the new black. Dealing with this idea, the trend nowadays regarding the beauty industry seems to be more and more about sustainability and corporate social responsibility policies. Lately, CSR activities are highly performed in order to create, strength and/or clean the brand image. Cosmetic companies have long received criticism for unethical and non-environmentally friendly business practices like animal testing, waste, pollution, unsustainable sourcing or toxic ingredients. Whether responsibility toward the world and sustainability has been part of the corporate DNA or not, the beauty industry is trying to demonstrate that the focus is not only on the external appearance of the consumer, on the aesthetic, but also on the ethical and moral practices. In order to differentiate themselves from the competition, companies implement CSR initiatives and strategies to create a strong and unique brand image. In this regard, the purpose of the present study was to investigate how the top three beauty companies in Romania communicate their CSR activities externally, on their corporate website, but also what impact this types of strategies have on the Romanian consumer and on their purchase decision, by the use of a qualitative content analysis and a survey. The underlying aim of this research was to investigate the most used and valued external CSR activities, so that other beauty companies can have a guideline of the most successful initiatives, but also to determine if corporate social strategies can influence the buying decision of the consumer in a positive and significant way. [ABSTRACT FROM AUTHOR]

Copyright of Journal of International Social Research is the property of Journal of International Social Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The relevance of the study is determined by the low exploration degree of the typological characteristics of websites of regional mass media. The object of research is websites as a new form of contemporary mass media. The attention is focused on the specificity of forms and types of websites of regional mass media. The empirical basis is mass media of the Republic of Tatarstan. The aim of the research is to identify the typological characteristics of websites of regional mass media. To achieve this aim, the following tasks are set: 1) to single out criteria for typologization (classification) of websites of regional mass media; 2) to carry out a comparative analysis of the typological groups of websites of regional mass media. The main research methods used are structural and functional analysis, analysis of theoretical sources, and comparative analysis. The obtained results can be helpful in educating future journalists specializing on Internet journalism and serve as a basis for more comprehensive investigation. A classification is suggested with regard to the following five criteria developed based on the analysis of theoretical sources: 1) availability of a non-networked version of the mass media means; 2) official status of information; 3) degree of interactivity; 4) signs of being the main mass media means, including repetition of names and thematic focus of sections, similarity in design and its elements, stylistic features of text writing; 5) professional nature of journalism based on qualitative assessment of allocated texts. According to these characteristics, all websites of regional mass media, in the author’s opinion, can be divided into the following typological groups: 1) official websites; 2) home pages; 3) groups in social networks; 4) information portals; 5) corporate websites.

The Internet is a privileged means of communication towards Sustainable Development (SD), where information disclosed knows no borders. The aim of the study is to determine the nature of the content that is disclosed on the corporate website and the profile of the certified Portuguese organizations which disclose information on SD, that is, about Integrated Management Systems (IMS), Corporate Sustainability (CS) and Corporate Social Responsibility (CSR). This research consists of an exploratory analysis of the institutional website of 422 organizations with certified management systems in quality (ISO 9001), environment (ISO 14001) and occupational health and safety (BS OHSAS 18001). The research was based on the content analysis method, which allowed quantifying the contents of the information disclosed on the website by category and subcategories of analysis. The content available on the website was quantified using the Information Disclosure Index (IDI). The certified Portuguese organizations with greater business volume (turnover) and the public limited companies (PLC) disclose more information on SD on their website than the others. [ABSTRACT FROM AUTHOR]

Copyright of Journal of International Social Research is the property of Journal of International Social Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

With the rapid development of economic globalization, projecting a positive image overseas and creating world famous brands have become vital to enhance industrial and national core competencies and execute the "Going out" strategy. To achieve the goals, corporates attach significance to establish and maintain corporate websites in view of its convenience, autonomy and interactivity while encountering cross-cultural challenges. This study employs corpus analytical tools to conduct content analysis on the existing cross-cultural differences and the linguistic and cultural features, between Chinese and US energy companies' websites based on Aaker's brand personality framework and Hofstede's cultural dimension theory. Findings reveal that there is a significant difference between occurrence frequencies of brand personality dimensions between China and US, and their websites linguistic discrepancies are relevant to their cultural differences. The study may provide meaningful implications on employing linguistic theories and methods to conduct multidisciplinary studies on corporate communication online. [ABSTRACT FROM AUTHOR]

Rhetoric as a theory of argumentation and persuasion specially relates to a specific way of approaching scientific disclosure, which is no longer regarded as mere literacy, but as a dialogue. Such a change involves the active participation of society in making decisions on the course of science. With this framework, we believe that companies such as biotechnology whose activity arouses philias and phobias among the public -- which can make its becoming -- must take an active role in these talks. On the approach we have selected a sample consisting of biotech SMEs settled in four technology parks in Andalusia. We have analyzed the texts of the homepages of the 29 SMEs; because we understand that these stories themselves and not intermediated, let us know if you consider citizenship as audience interest at which he first step in making the disclosure the axis of its corporate communication. The answer is no. [ABSTRACT FROM AUTHOR]

Although a significant number of studies have been carried out in relation to the ethical criteria of advertising messages in Spain, little or no research has been done on the corporate ethics of advertising agencies. Based on a content analysis methodology, the research presented here provides a twofold account of the ethical dimension of agency self-advertising on the Internet by reading (1) corporate ethics statements and (2) corporate identity statements. The results of such reading disclose that only a minimal percentage of companies is bound by particular ethical commitments and only one advertising agency makes explicit reference to ethical concerns in its corporate identity statement

The process of formation of electronic marketplaces by industrial businesses has been investigated. It has been described that one of the most effective tools for marketing activities in the market environment is an electronic trading platform created for commercial cooperation in the business community on the Internet. The need to provide for integration of internal information systems with online systems of other market participants has been determined. The functioning principles of vertical and horizontal electronic marketplaces have been briefly defined; possibilities of vertical marketplaces have been described: increased fragmentation among buyers and sellers, decreased effectiveness of existing supply systems, deep knowledge of market specifics and relationships between the parties, creation of main directories and convenient search system, presence of concurrent verticals that balance the customer base; for vertical marketplaces: the level of process standardization, deep knowledge of the process and experience of its automation, supplementing the process automation with in-depth information content, ability to adapt the process to specific requirements of various industries. The basic principles of electronic marketplaces have been determined, such as ease and convenience, flexibility of catalog management, administration, business analysis, provision of additional services and security. [ABSTRACT FROM AUTHOR]

Copyright of Trípodos is the property of Universitat Ramon Llull, Facultat de Comunicacio Blanquerna and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)