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The concept of perceived sustainability has been scarcely investigated, and the factors influencing its formation even less so. This study proposes a conceptual framework exploring the influence of travel behaviour on sustainability perceptions, in order to understand its potential use in future segmentation studies. Moreover, the construct relates to the variables of perceived value, overall satisfaction, intention to recommend and intention to revisit to analyse their potential in generating a competitive advantage for destinations. A quantitative analysis of 203 international tourists in Lisbon, the capital city of Portugal, validated the model and expanded the research to the context of European Green Capitals. Findings show a direct relationship between travel behaviour and perceived sustainability, but also between travel behaviour and perceived value, corroborating previous research on green tourists. More and more tourism destinations worldwide are starting to include sustainability in their strategies, and advocate for stakeholder engagement in the process of planning and monitoring. To this aim, the study also proved that perceived sustainability evaluation can help managers and marketers to enhance their sustainability strategies on the basis of tourists’ feedback, and to market the destination to more specific targets via tailored communication. Sustainability perceptions were also found to be a key driver of satisfaction and to have indirect consequences on behavioural intentions of loyalty, representing the ultimate goal for a destination. O conceito de sustentabilidade percebida tem sido pouco investigado, e os fatores que influenciam a sua formação ainda menos. Este estudo propõe um quadro conceptual que explora a influência do comportamento das viagens na perceção de sustentabilidade a fim de compreender a sua potencial utilização em futuros estudos. Além disso, esta perceção relaciona-se com as variáveis de valor percebido, satisfação geral, intenção de recomendar e intenção de revisitar, sendo determinante na geração de uma vantagem competitiva dos destinos. Um estudo quantitativo de 203 turistas internacionais em Lisboa, a capital de Portugal, foi usado para validar o modelo e ampliar a investigação ao contexto das Capitais Verdes Europeias. Os resultados mostram uma relação direta entre o comportamento de viagem e a perceção de sustentabilidade, mas também entre o comportamento de viagem e a perceção de valor, corroborando as pesquisas anteriores sobre turistas verdes. Cada vez mais destinos turísticos em todo o mundo começam a incluir a sustentabilidade nas suas estratégias, e advogam o envolvimento dos interessados no processo de planeamento e monitorização. Para este objetivo, o estudo também provou que a avaliação da sustentabilidade percebida pode ajudar os gestores e marketeers a melhorar as suas estratégias de sustentabilidade com base no feedback dos turistas, e a comercializar o destino para alvos mais específicos através de comunicação personalizada. As perceções de sustentabilidade foram também consideradas como um fator-chave de satisfação e com consequências indiretas nas intenções comportamentais de lealdade, representando o objetivo final para um destino.

The objective of this evaluation study is to carry out an assessment of the rules of the agricultural State aid (SA) framework 2014-2020 regarding eight aid measures. They concern aid mitigating risks inherent to the agricultural sector, aid for prevention & restoration of damages to forests and forestry investments and investments in processing agricultural products into non-Annex I products in rural areas. The study examines the choices made by the Member States with regards to State aid clearance and the appropriateness of the rules set forward, their efficiency, effectiveness (in terms of balance of positive effects with the negative effect on competition and trade within the internal market) and coherence. The study finds that for compensatory agricultural risk management measures, State aid responds to needs of the agricultural sector and addresses market failures specific to the different events. The effects of the support go beyond the direct effects on beneficiaries; contributing also to CAP objectives and public health policies. The effects on competition and trade are limited. Aids in the forestry sector and processing of agricultural products into non-Annex I are framed by the rural development regulation (RDR). The limited negative effects are outweighed by the positive effects of the aid in particular on rural development objectives. The rules of the agricultural SA instruments are coherent with other concerned EU policies and overall with the RDR. For forestry measures, the integration into the agricultural block exemption leads to real simplification of SA clearance and reduced administrative burden. For processing of agricultural products into non-Annex I products coherence with RDR needs to be further developed.