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The objective of this study is to conduct a theoretical review of the differences in interaction with child and adolescent audiences on TikTok and YouTube. The review highlights the dynamics and viral challenges of TikTok, which encourages creativity and active participation, while YouTube offers a more comprehensive and educational approach. The literature review identifies three areas of interest: content created by minor influencers, communicative factors that explain their persuasiveness, and the vulnerability of minor influencers and their followers. A paucity of research comparing the behaviour of users on both platforms is observed. It is of paramount importance to consider the protection of minors and the need for greater regulation. The importance of ongoing research to adapt to new challenges in the evolving digital landscape is highlighted. [ABSTRACT FROM AUTHOR]

The recent success of Generative AI (GenAI) has heralded a new era in content creation, dissemination, and consumption. This technological revolution is reshaping our understanding of content, challenging traditional notions of authorship, and transforming the relationship between content producers and consumers. As we approach an increasingly AI-integrated world, examining the implications of this paradigm shift is crucial. This article explores the future of content in the age of GenAI, analysing the evolving definition of content, the transformations brought about by GenAI systems, and emerging models of content production and dissemination. By examining these aspects, we can gain valuable insights into the challenges and opportunities that lie ahead in the realm of content creation and consumption and, hopefully, manage them more successfully. [ABSTRACT FROM AUTHOR]

This paper investigates the interplay between advertising and decentralized content creation on digital content platforms. This paper investigates the interplay between advertising and decentralized content creation on digital content platforms, such as YouTube, TikTok, and Instagram. Unlike traditional media, content on these platforms is produced by numerous creators competing for viewer attention. This study addresses how a platform's advertising policy (specifically, the level of advertising embedded in organic content) and various market factors, including viewers' satiation rates and their distaste for ads, influence decentralized content creation, exploring the ensuing implications for the platform's advertising and revenue-sharing policy design. Using a game-theoretical model, the research reveals that the level of advertising, viewers' satiation rates, and their distaste for ads can have a nonmonotonic impact on the equilibrium content quality. Contrary to conventional wisdom, a low level of advertising could be advantageous for platforms when viewers are inclined to consume high volumes of content, factoring in the strategic influence on content creation. Additionally, revenue sharing with creators depends on factors such as the viewers' satiation rates and the creators' creative costs. This study offers content platforms strategic guidance on refining their advertising and revenue-sharing policies in the creator economy. History: Anthony Dukes served as the senior editor. Funding: This work was supported by the National Natural Science Foundation of China [Grant 72332004]. Supplemental Material: The online appendix is available at https://doi.org/10.1287/mksc.2022.0387. [ABSTRACT FROM AUTHOR]

Copyright of Filosofija, Sociologija is the property of Lithuanian Academy of Sciences Publishers and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Ñawi: Arte, Diseño y Comunicación is the property of Escuela Superior Politecnica del Litoral and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The purpose of this study is to better understand the processes and procedures adopted by micro-influencers to create 'instagrammable' content. It is based on 17 in-depth interviews with foodie micro-influencers based in London and Barcelona. Interview data was complemented with participant observation in restaurants or cafes. This paper makes three original contributions. Firstly, the study expands the understanding of the concept of 'instagrammability' by approaching it from the perspective of influencers creating content to satisfy and/or grow an audience. Secondly, it illustrates how two dominant factors drive influencers' content creation process: the self/audience focus content branding orientation. The 'audience-focus' content development process varied drastically, with some influencers being very conscious of responding to their audiences' needs whereas others maintained first and foremost a very strong 'self-focus'. However, even for the influencers who were the most responsive to their audiences' perceived wishes, a sense of 'self-focus' was maintained as an anchor point in all developed content, often linked to a passion for a certain type of food. Thirdly, this paper maps and describes the behind-the-scenes content creation process adopted by micro-influencers, including four stages (1) Content Planning, (2) Media Gathering, (3) Editing, and (4) Publishing, which was followed by an engagement phase. This study offers a timely contribution to better comprehend the content creation cycle adopted by micro-influencers by using foodie influencers as a case study. [ABSTRACT FROM AUTHOR]

This study has been built as a market research which aims to examine the usage of today's new technological processes along with developing digital marketing tools in sports, to measure the resultant reactions of sport consumers and to provide a better understanding of consumer behaviours, which are examined as a result of the alternative contents produced by football as well as the contents produced by its natural assets. At the same time, the difference between the consumer reaction for both the main and alternative products is measured and the answer to the question whether or not the potential products that can be produced have consumption potential as much as the main products, is searched. This study aims to analyse two football clubs selected from each of the top 5 European football leagues regarding the popularity rates of chosen social platforms. In conclusion, the results state the importance of content creation and support the idea of using players as a product to produce contents, apart from their natural assets, as an effective digital sport marketing strategy. Additionally, it is aimed to incorporate new marketing methods and tools that are actively used by sports clubs with the academic literature. [ABSTRACT FROM AUTHOR]

AbstractPolitical expression has flourished online, especially on social media platforms, but there are also participation gaps associated with long-standing social and digital inequalities including socio-demographics, political capital, and internet practices. In this study, we examine how network characteristics such as size and diversity contribute to gaps in online political expression and content creation, as well as whether they mediate the stratificational effects of antecedent factors. We test these possibilities using data from a two-wave panel survey of adult internet users in the United States collected just before and after the 2018 U.S. midterm elections. Our findings show relatively wide participation gaps associated with network diversity, which also mediates the influence of political interest and digital news use. We argue that more attention should be paid to network inequalities in online participation, particularly whether they arise from fundamentally unfair social conditions. [ABSTRACT FROM AUTHOR]

ICT applications streamlined processes across multiple industries and improved efficiency at a lower cost. Although everyone is generally in favor of this, many people view the development of artificial intelligence as both a blessing and a threat. It is unquestionably widely utilized in academic settings for experimentation and concept articulation, but with so many possibilities available, students and researchers find it difficult to select the best one. This study attempts to evaluate seven generative Al content creation tools-Writesonic, Jasper, Grammarly Business, ProWritingAid, Scalenut, Rytr, and TextCortex Al-using data from the GetApp website. Employing content analysis, the seven selected tools were compared on the basis of qualitative data converted to binary format. Grammarly Business led with a score of (76), followed by Scalenut (75), Writesonic (53), ProWritingAid (51), Jasper (48), TextCortex AI (38), and Rytr (36). This study highlights the pivotal role of collaboration in generative Al, showcasing diverse features, from grammar checks to creative content generation. The significance of this study lies in aiding academia and professionals in strategic tool selection, emphasising the need for informed decision-making in collaborative efforts. Integrating Artificial Intelligence and Natural Language Processing enhances scholarly endeavours, underlining the necessity for efficient content creation during digital evolution. [ABSTRACT FROM AUTHOR]

ABSTRACTThis study examines the relationship between emotional intelligence, the use of social networks (to create and share content), and adolescent girls’ practice of human values. A descriptive and exploratory analysis was conducted, involving a survey of 491 girls in Colombia and Peru, aged 8 to 18 and in grades three to eleven. Excluding Instagram and TikTok, no significant differences were found between the type of network used and the level of emotional intelligence management. Furthermore, no relationship was found between the social media platform used and the girls’ experience of values. Differences were found in Clarity, Repair, and Values, but not in Attention and Content, when comparing between age groups or educational levels. These results hold importance for those involved in the development of this population, given the significance of emotional intelligence management, social media usage, and the experience and practice of human values for girls.

This paper introduces a new routing and touring service both for outdoor and indoor places of touristic and cultural interest designed to be used in the wider area of Attica, Greece. This service is the result of the work performed in OPTORER (OPTORER: OPtimal rouTing and explOration of touRistic and cultural arEas of interest within Attica given personalized adaptive preferences, promoted underlying purpose, and interactive experience), project, and it aspires to offer a range of innovative and thematic routes to several specified points of interest in the selected area of Attica, encouraging the combination of indoor and outdoor routes in a single tour. The aim is to optimize the user experience while promoting specific, user-centric features, with safety and social welfare being a priority for every designed tour, resulting in enhancing the touristic experience in the area. Using a common smartphone device, as well as common wearable devices (i.e., smartwatches), the OPTORER service will provide an end-to-end solution by developing the algorithms and end-user applications, together with an orchestration platform responsible for managing, operating, and executing the service that produces and presents to the end user results derived from solving dynamically complex optimization problems. [ABSTRACT FROM AUTHOR]

Purpose: The spread of Corona and the closure of public libraries caused the activities of libraries to continue in the virtual space and librarians to seek to create content for their libraries. The library staff started providing content for their websites, weblogs and social media. The purpose of this research is to analyze the online content created by the librarians of public libraries affiliated with the Iran Public Libraries Foundation during the COVID-19 pandemic on Instagram in order to gain knowledge about their experiences. Method: The current research is descriptive and applied and was carried out using the documentary method, in which the pages of Iranian public libraries on Instagram were carefuly watched for their contents and topics. The research population included 2700 branched of public libraries affiliated to the Iran Public Libraries Foundation, from which a sample of 336 libraries was selected using Morgan's table. The sample was categorized in a way to include representatives from 31 provinces. The data about posts, followers and subject tags was extracted and entered into the Excel software. For this purpose, the posts were separated according to the publication date of each post (before the COVID-19 pandemic, during the closure of libraries during the COVID-19 pandemic, and after the COVID-19 pandemic). In order to test the research hypotheses, the Pearson correlation coefficient and regression tests were used. Findings: The results showed that the contents provided by the librarians on the official pages of Iranian public libraries mostly refer to four thematic classes: library workshops, training courses, announcements of the upcoming cultural-literary events, and news on calendar events. In case of the workshops, Tehran province had the highest number of posts (with 804 posts) and Qom province had the lowest number of posts (with 98 posts). For training courses, Tehran province showed the highest number of posts with 75 posts and Chaharmahal and Bakhtiari province showed the lowest number with 3 posts. In the case of announcements of cultural-literary events, Tehran province had the greatest number of posts with 112 posts, while the lowest number of posts belonged to East Azarbaijan province. In the case of calendar events, Tehran province has the highest number of posts with 121 posts, while Kurdistan province and Kahegiluyeh and Boyer Ahmad province had the lowest number with 11 posts. The results for Spearman test revealed a significant correlation between the degree and the number of followers, and the number of posts. There was also a significant relationship between the degree of library and the time lapse between the published posts. Originality/value: The conditions of Corona and quarantine during the pandemic forced the librarians of public libraries to continue their activities and services such as lending, reference services, events on social networking platforms, particularly Instagram. The findings of the current research showed that smaller libraries have offered more and more diverse content on Instagram. It seems that there is a closer connection between the local communities and the librarians of smaller libraries, and the audience of these libraries is more interested in following their library pages, and this in turn can lead to more content and news related to libraries. The experience of online content creation during the Corona pandemic can be used to expand the range of offline services of libraries, manage crisis situations and motivate librarians to create content. [ABSTRACT FROM AUTHOR]

Blogs and social media sharing platforms like YouTube and Instagram have become increasingly popular in recent years, and they also have become an outlet for income generation. In this paper, we focus on what stories content creators share about their professional activities on social media and what self-image and narratives they draw about their work as content creators. Based on a content analysis of blog and video posts as well as semi-structured interviews conducted with content creators in Germany, we identified a specific 'professional creator narrative' that serves the purpose of reconciling contradictory demands from their audience, sponsors and platforms. Our findings indicate that constructing those narratives helps to justify their activities and thus is an essential part of working as a content creator. [ABSTRACT FROM AUTHOR]

This study aims to, first, track the origin of multilingualism phenomenon in Algeria, to identify its nature and status to the target audience. Second, it explores the flexibility of transcreation as a sophisticated technique of translation, to provide a baseline understanding of the transcreational act in translation field. In all, the study point uncovers the structural dimensions of translation via transcreation of the hybrid expression. In the theoretical section, the research collects scientific records of transcreation and projects them on the processing of the hybrid expression of multilingual nature by following the qualitative approach. In the practical section, the present study examines the transcreation of advertisements figures where code-mixing and code-switching practices are manifested to express hybrid multilingualism in the Algerian Daridja, as forms of content creation, concretised from the source-idea and the target expression poly-system. The results highlight the importance of understanding the mechanism of the target expression for its impact on the target audience and its capacity of generating content as forms of translation. The creation feature within transcreation technique helps building original contents with maximum flexibility. This study aims to cover the gap of ‘very little is known’ concerning the hybrid multilingualism nature and reality in Algeria, in order to enrich the literature regarding the identifiers of a society that seems somehow undiscovered to Academia folk. Moreover, the study contributes in the stability and the recognition of transcreation as a term and as an operating technique in translation academic studies and practices.

The emergence of ChatGPT in the broader field of generative artificial intelligence (AI) has sparked scholarly discourse on its utilization in various disciplines. Yet, a significant void exists in our understanding of the dynamics of consumer engagement with content creators producing ChatGPT-related content. Therefore, the present study aims to delineate how ChatGPT-related content garners consumer engagement on YouTube. Data from 100 YouTube videos amassing an aggregate of 65 million views on ChatGPT were extracted using three application programming interfaces (APIs), namely, VidIQ, Tubebuddy, and SocialBlade. We subsequently contrasted this dataset with data from 200 other videos produced by the same creators. The data were analyzed using one-way ANOVA, multigroup SEM, and comparative line graphs. Employing the Uses and Gratifications (U&G) theoretical framework, our results indicate that innovative content such as ChatGPT-related videos garners more engagement than other content types from the same YouTube channels. Intriguingly, this study finds that ChatGPT-focused content exhibited diminished sensitivity to channel subscriber counts, with channels having fewer subscribers achieving higher viewership numbers. Furthermore, ChatGPT-related content induced a surge in new subscribers to the channel compared to the other content types. The present study pioneers the investigation of audience engagement with ChatGPT-related content by juxtaposing it with other content from the same YouTube channels. We also explicate the relationship between content sensitivity and extant subscriber counts. The present study provides vital insights and implications for a diverse audience, including content creators, developers of AI tools, advertisers, and content publishers.

Virtual reality (VR) for training helps minimize risks and costs by allowing more frequent and varied use of experiential training experiences, leading to active and improved learning. However, creating VR training experiences is costly and time-consuming, requiring software development experts. Additionally, current authoring tools are desktop-oriented, which detaches the process of creating the immersive experience from experiencing it in a situated context. This paper presents the development of an immersive authoring tool designed to create immersive virtual environments that can be used to train operatives. The authoring tool can record and replay animations of each action the user performed that can later be used to instruct other users how the task should be performed. Participants were divided into two groups, and the proposed authoring tool was evaluated using usability, satisfaction, presence and cybersickness. Between groups, Independent T-tests revealed that there were no significant differences between expert and non-expert groups in any of the studied variables. Also, the results showed that the authoring tool had high usability and satisfaction, average presence, and low probability of cybersickness symptoms.

Driven by the need to enhance user traffic on social media (SM) platforms for increasing their advertising revenues, SM platforms are experimenting with new content creation features. However, it is unclear if such initiatives are also beneficial for SM profile owners such as influencers, who are the prime content creators on the SM platforms who use SM posts to build their influence within their network of followers. Our study investigates the effect of introducing one such new SM feature: the "story" on the creation and consumption of SM posts. Leveraging social penetration theory, we hypothesize the influence of introducing story feature on (1) the frequency of SM post creation by profile owners and (2) the extent of follower engagement with SM posts. Employing a quasi-experimental design, we find that the introduction of the story feature reduces the frequency of SM post creation, but the enhanced self-disclosure through the story feature increases follower engagement with the SM posts. However, these effects are moderated by the situating culture of the SM communities: while low-power-distance cultures value profile owners' self-disclosure, high-power-distance cultures exhibit a mixed influence. Advancing literature on social penetration theory and SM user engagement, our study demonstrates that new self-disclosive SM content creation features do not necessarily benefit all the concerned stakeholders and that the effectiveness of such features might vary from one community to another. Hence, the intended impact of introducing new SM features needs to be carefully evaluated by SM platforms in a holistic manner. [ABSTRACT FROM AUTHOR]

This article explores the potential impact of Artificial Intelligence (AI) tools on Instructional Design (ID) workflows and organizations from a systems thinking perspective (Meadows, 2008). We provide an in-depth analysis of how three AI tools, ChatGPT, Midjourney, and Descript, can enhance efficiency in instructional design content creation processes. We also consider, in our analysis, challenges and ethical considerations associated with the integration of AI in instructional design workflows. Our explorations and findings suggest that AI holds significant potential for improving content creation processes for instructional design, allowing instructional designers more time for higher order thinking tasks and ensuring content quality. Considerations of AI's possibilities and limitations were also identified as crucial to ensure quality of content and ethical use. Furthermore, we conclude that AI prompt engineering is an important skill in AI-assisted ID workflows. This article contributes to the ongoing discourse on the intersection of AI and instructional design practice and suggests possible opportunities for subsequent empirical research. [ABSTRACT FROM AUTHOR]

Copyright of Frontiers of Information Technology & Electronic Engineering is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Community Service & Empowerment is the property of Journal of Community Service & Empowerment and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Purpose: The spread of Corona and the closure of public libraries caused the activities of libraries to continue in the virtual space and librarians to seek to create content for their libraries. The library staff started providing content for their websites, weblogs and social media. The purpose of this research is to analyze the online content created by the librarians of public libraries affiliated with the Iran Public Libraries Foundation during the COVID-19 pandemic on Instagram in order to gain knowledge about their experiences. Method: The current research is descriptive and applied and was carried out using the documentary method, in which the pages of Iranian public libraries on Instagram were carefuly watched for their contents and topics. The research population included 2700 branched of public libraries affiliated to the Iran Public Libraries Foundation, from which a sample of 336 libraries was selected using Morganʼs table. The sample was categorized in a way to include representatives from 31 provinces. The data about posts, followers and subject tags was extracted and entered into the Excel software. For this purpose, the posts were separated according to the publication date of each post (before the COVID-19 pandemic, during the closure of libraries during the COVID-19 pandemic, and after the COVID-19 pandemic). In order to test the research hypotheses, the Pearson correlation coefficient and regression tests were used. Findings: The results showed that the contents provided by the librarians on the official pages of Iranian public libraries mostly refer to four thematic classes: library workshops, training courses, announcements of the upcoming cultural-literary events, and news on calendar events. In case of the workshops, Tehran province had the highest number of posts (with 804 posts) and Qom province had the lowest number of posts (with 98 posts). For training courses, Tehran province showed the highest number of posts with 75 posts and Chaharmahal and Bakhtiari province showed the lowest number with 3 posts. In the case of announcements of cultural-literary events, Tehran province had the greatest number of posts with 112 posts, while the lowest number of posts belonged to East Azarbaijan province. In the case of calendar events, Tehran province has the highest number of posts with 121 posts, while Kurdistan province and Kahegiluyeh and Boyer Ahmad province had the lowest number with 11 posts. The results for Spearman test revealed a significant correlation between the degree and the number of followers, and the number of posts. There was also a significant relationship between the degree of library and the time lapse between the published posts. Originality/value: The conditions of Corona and quarantine during the pandemic forced the librarians of public libraries to continue their activities and services such as lending, reference services, events on social networking platforms, particularly Instagram. The findings of the current research showed that smaller libraries have offered more and more diverse content on Instagram. It seems that there is a closer connection between the local communities and the librarians of smaller libraries, and the audience of these libraries is more interested in following their library pages, and this in turn can lead to more content and news related to libraries. The experience of online content creation during the Corona pandemic can be used to expand the range of offline services of libraries, manage crisis situations and motivate librarians to create content.

Social broadcasting sites have grown from an information diffusion channel to a public medium that facilitates public conversations of charitable social movements. Two mechanisms foster user participation in charitable social movements: content creation and content sharing. Users can create original content to express their attitude of giving and promote their most valued nonprofit organizations, enriching the depth of the conversation. They can also share others' content to expedite the diffusion of high-quality content, expanding the breadth of the discussion. This paper investigates the impact of reciprocal and nonreciprocal followees (i.e., a followee is an account to which other users subscribe) on followers' decisions to create and share content. Analyzing the charitable movement of Giving Tuesday on Twitter, we find that original charitable content creation is prompted by reciprocal followees' participation but not nonreciprocal followees' participation in this movement. We also find that charitable content sharing is evoked by both reciprocal and nonreciprocal followees, with nonreciprocal followees having a greater impact. We discuss the theoretical and practical implications of these findings. [ABSTRACT FROM AUTHOR]

Location-based games have been around since 2000 across various fields, including education, health, and entertainment. The main challenge facing such games is content generation. In contrast to normal games, content in location-based games is inherently dependent on location. The biggest challenge is the availability of the content globally. Other challenges include player engagement, enjoyable interactions with the real-world environment, safety, and customizability based on player performance and preference. While crowdsourcing has often been adopted as a tool for content creation, this approach requires quality control. Designing highquality content requires detailed guidelines. In this paper, we introduce design principles for the creation of high-quality content that can survive for long periods of time. These principles are derived from ten years of experience running our in-house orienteering treasure-hunt game called O-Mopsi, which represents a case study in this paper. O-Mopsi allows players to visit pre-defined locations. The design principles are expected to be generalizable to other location-based games as well as to the creation of sightseeing tours more generally. [ABSTRACT FROM AUTHOR]

With the rapid advancement of artificial intelligence (AI) technology, the advertising industry is at a crossroads of new opportunities and challenges. This pioneering study provides an in-depth review of AI's application in advertising, focusing especially on four key elements: Targeting, Personalization, Content Creation, and Ad Optimization. By delving deep into these areas, we uncover the potential of AI in revolutionizing the advertising sector. At the same time, we discuss the pressing ethical issues arising from the current applications of AI in advertising-related fields. Using the VOSviewer software, this study conducts an in-depth analysis of the literature, revealing the intrinsic connections of these four key elements in AI advertising based on computational advertising: Targeting and Personalization are closely linked, jointly determining who gets shown which advertisements. Content Creation generates appealing advertising content through AI during the Personalization process, while Ad Optimization relies on the outcomes of the first three elements, adjusting ad displays to achieve the highest return on investment. This research offers a fresh perspective on understanding AI's application in advertising, aiding in the responsible and effective use of AI technology for superior ad delivery. [ABSTRACT FROM AUTHOR]

'Actual Play' is a growing form of play spectatorship which involves the recording and broadcast of tabletop gaming sessions. It has spawned bestselling comics, live shows and television adaptations. Unlike 'Let's Play' videos on YouTube or game livestreaming on platforms like Twitch, there has been little in the way of critical analysis of this new media form. This article therefore aims to understand its audience(s) through qualitative and quantitative content analysis of survey responses from the fan communities of one of the most popular Actual Play shows, The Adventure Zone. We focus on the relationship between Actual Play's attempts at creating more accessible and inclusive media that welcome all types of people and the more exclusionary, highly gendered aspects of the broader gaming community. These enquiries also serve as a case study for Actual Play as a less-examined area of both play spectatorship and gaming content creation, and points towards potential future study in these areas. This article analyses Actual Play podcast The Adventure Zone to highlight the under-explored dynamics of fan audiences in this area of gaming content creation. Topics covered include audience reception of the creators, engagement with issues of diversity and Actual Play as a tabletop roleplaying game gateway. [ABSTRACT FROM AUTHOR]

The term "side" has emerged to describe communities on the short-form video app TikTok. But what discursive work does the metaphor of side do to describe online communities? Through a case study with a textual analysis of the culture, technology, interface, and platform vernaculars present in reading fandom TikTok, BookTok, we explore how user practice and app features intertwine to establish sides of TikTok as relational, individualistically positioned, and exclusionary. In the process, we also present a cursory charting of the BookTok community. Unpacking the construction and implications of this metaphor matters because it shows the distinctive and exclusionary work done by the term side, not just across TikTok but within collectives as well. Who TikTok believes to be the typical member of a side has implications for discrimination and exclusion on the app, as it feeds into existing divisiveness in communities and the app's tendency to suppress people of color, LGBTQ individuals, and disabled individuals. [ABSTRACT FROM AUTHOR]

With the rise of digital platforms, individuals' possibilities to generate income have increased drastically. In this context, we present digital content creation as a form of (digital) entrepreneurship that is characterized by potentially high but also uncertain revenues. As the cost structure of content creation mostly depends on opportunity costs, it stands in contrast to other popular platform-work options. We demonstrate how a stark and unexpected reduction in opportunity costs affects the actual decision to produce digital content. Exploiting the first wave of the COVID-19 pandemic, we measure how individuals (streamers) who operate on a live streaming platform, respond to a sudden change in external factors while accounting for individual differences in initial conditions. We observe intensified efforts across the spectrum of streamers and find particularly strong reactions from newcomer streamers. We further show that only the most successful newcomers sustain their increased efforts even when opportunity costs start to rise again. Our results are consistent with the initial assumption that an individual's decision on taking up or intensifying entrepreneurial efforts on digital platforms is strongly affected by their opportunity costs. The results further imply that there is a large potential in individuals who might be willing to become entrepreneurs but are restricted by external conditions. As platform-based digital entrepreneurship offers high flexibility and very low entry barriers, measures for lowering opportunity costs could therefore help to unleash this potential. To maintain a steady influx of new talents, content platforms should increase their support for smaller creators and policymakers should provide easily accessible platforms to ease the way into entrepreneurship for these individuals. [ABSTRACT FROM AUTHOR]

This paper introduces a new routing and touring service both for outdoor and indoor places of touristic and cultural interest designed to be used in the wider area of Attica, Greece. This service is the result of the work performed in OPTORER (OPTORER: OPtimal rouTing and explOration of touRistic and cultural arEas of interest within Attica given personalized adaptive preferences, promoted underlying purpose, and interactive experience), project, and it aspires to offer a range of innovative and thematic routes to several specified points of interest in the selected area of Attica, encouraging the combination of indoor and outdoor routes in a single tour. The aim is to optimize the user experience while promoting specific, user-centric features, with safety and social welfare being a priority for every designed tour, resulting in enhancing the touristic experience in the area. Using a common smartphone device, as well as common wearable devices (i.e., smartwatches), the OPTORER service will provide an end-to-end solution by developing the algorithms and end-user applications, together with an orchestration platform responsible for managing, operating, and executing the service that produces and presents to the end user results derived from solving dynamically complex optimization problems.

In many markets, such as video streaming or information services, a consumer may purchase multiple competing products or services. The existing theoretical literature typically assumes that each consumer can buy only one product. This article explicitly models the consumer's multipurchase behavior and examines an upstream content creator's content production and selling strategies as well as competing downstream distributors' content acquisition and pricing strategies. The authors find that in contrast to the case of single-product purchase, under multiproduct purchase, only one distributor will acquire the creator's new content in equilibrium. Furthermore, when the content distributors are not highly differentiated (each having a limited amount of unique content), the content creator will reduce new content production, leading to lower profits for both the content creator and the content distributors. By contrast, when the distributors are already highly differentiated with a substantial amount of unique content, the content creator will increase its content production, leading to higher profits for both the content creator and the distributors. The authors show that their main results and insights are robust to several alternative assumptions. [ABSTRACT FROM AUTHOR]

Vocational high school of 60 Duri Kepa Jakarta has an advantage in developing tourism learning. This is essential in realizing national development priorities, namely tourism. Students' abilities are supported by technological developments and various social media applications to communicate tourism branding in the city of Jakarta. A number of tourist destinations in Jakarta are popular and some are not popular, this issue has sparked student communication creativity in communicating the branding of tourist destinations. Community service programs in partnership with neighboring countries provide new enthusiasm in digital content literacy and environmental communication. Training on communicating tourism destination branding requires out of the box ideas, so that people or travelers can accept the meaning of branding communicated by students about the situation of the destinations they visit. This training results in changes in students' ability to communicate branding of tourist destinations in the city of Jakarta which is based on sustainable tourism communication.

With the explosive growth of information on the web, users face difficulties finding their desired information. There is a need to manage and cluster data efficiently. Although there are various multimedia database systems available for retrieval, most of the methods are not efficient enough. Artificial Intelligence (AI) is increasingly shaping media production and consumption, particularly in the field of video blogs (vlogs). This paper explores the intersection of AI and media, focusing on its implications for freedom of speech and media, content creation, video recommendations, content moderation, and content personalization. The objective is to extract relevant videos from a multimedia database, evaluate the performance of AI algorithms in processing video data, and demonstrate the effectiveness of these algorithms in enhancing the quality and accessibility of video blogs. [ABSTRACT FROM AUTHOR]

This paper examines "recovery vlogging" as a mode of postfeminist empowerment, and considers how the public disclosure of one's recovery from an eating disorder can serve to foster community, while also putting the onus on the individual. Understanding the recovery community as it has emerged on social media platforms helps to unravel the ways in which young women leverage online spaces to support one another, while also navigating the contradictory demands of neoliberal brand culture. Through a case study of YouTuber Jen Brett, a Canadian recovery vlogger, this paper asks: What is at stake as individuals continue to make their bodies their brands? While Brett inspires her viewers to face their fear foods, accept their bodies, and quiet the voices of their disorders, her content still relies on the regular surveillance of her food and her body. As such, progress becomes valuable only insofar as it is visible, measurable, and linear. When recovery is entwined in self-branding and framed as something that can be achieved through self-determination, self-discipline, and choice, we risk obscuring the need to accept, to connect, and to heal. [ABSTRACT FROM AUTHOR]

Mobile Augmented Reality (AR) is a promising technology for educational purposes. It allows for interactive, engaging, and spatially independent learning. While the didactic benefits of AR have been well studied in recent years and commodity smartphones already come with AR capabilities, concepts and tools for a scalable deployment of AR are still missing. The proposed solution TrainAR combines an interaction concept, a didactic framework and an authoring tool for procedural AR training applications for smartphones. The contribution of this paper is the open-source visual scripting-based authoring tool of TrainAR in the form of a Unity Editor extension. With this approach, TrainAR allows non-programmer domain experts to create ("author") their own procedural AR trainings by offering a customized editor, while at any time programmers may decide to utilize Unity's full capabilities. Furthermore, utility and usability evaluations of several already developed TrainAR trainings (combined n = 317) show that TrainAR trainings provide utility in several contexts and are usable by the target groups. A systematic usability evaluation of the TrainAR Authoring Tool (n = 30) shows that it would be usable by non-programmer domain experts, though the learning curve depends on the media competency of the authors. [ABSTRACT FROM AUTHOR]

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Copyright of Human Review is the property of Eagora Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Personal digital marketing is an essential aspect of modern marketing campaigns. It involves using digital channels such as social media, email marketing, and content marketing to create a unique identity and promote it to a target audience. The article aims to examine the influence of personal digital marketing on successful marketing campaign. This study uses a descriptive and quantitative approach to test the effect of independent variables (digital personal marketing elements) on the degree of success in personal marketing campaign. The data were collected by a questionnaire distributed to 300 marketers, owners, and young entrepreneurs. A regression analysis was applied to test the study hypothesis. The results showed that personal marketing elements: branding, content creation, networking, social media management, personal website and personal development, directly affect the degree of success in personal marketing campaign.

The incorporation of AI has become a game-changer in the ever-changing world of digital marketing, opening up new possibilities for creativity and long-term viability. This theoretical study delves at the connections between sustainability, AI-enhanced content marketing, and the creation of environmentally conscious communication tactics. This research dives into the theory behind using AI to promote sustainable practices in content marketing strategies. This study takes a theoretical stance that sheds light on AI's capacity to optimize content production, distribution, and consumption in a way that is environmentally conscious. This article delves into the complexities of AI-driven personalization to find out how to make content that appeals to eco-conscious people while reducing our impact on the environment. Theoretically, the study also delves into what it would mean to use AI to constantly assess and adjust content strategy to conform to changing sustainability criteria. The study delves deeper into the ethical considerations of AI-powered content marketing, highlighting the need for responsible methods that promote honesty, openness, and ecological consciousness. Examining how AI may aid in the spread of eco-friendly messaging and encourage customers to be more environmentally conscious, this study takes a theoretical approach to navigating the junction of technology and sustainability. The theoretical underpinnings of environmentally conscious content production, the function of artificial intelligence in improving communication strategies for influence on the environment, and the possible ethical dilemmas and factors to be considered when combining AI with sustainability in content marketing are important subjects. With any luck, this study will provide the groundwork for a more ethical and environmentally friendly method of digital marketing by providing a thorough theoretical framework for AI-enhanced content marketing in the future.