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29 results on '"Consumers--Decision making"'

8. European consumers’ beliefs about the main pillars of the sustainability: a comparison between wild and farmed fish

Author

Universitat Politècnica de Catalunya. Doctorat en Tecnologia Agroalimentària i Biotecnologia, Universitat Politècnica de Catalunya. Departament d'Enginyeria Agroalimentària i Biotecnologia, Universitat Politècnica de Catalunya. CREDA-UPC-IRTA - Centre de Recerca en Economia i Desenvolupament Agroalimentari UPC-IRTA, López Mas, Laura, Claret Coma, Anna, Arvisenet, Gaëlle, Romero del Castillo Shelly, Ma. del Rosario, Kallas, Zein, Zuccaro, Massimo, Guerrero Asorey, Luis, Universitat Politècnica de Catalunya. Doctorat en Tecnologia Agroalimentària i Biotecnologia, Universitat Politècnica de Catalunya. Departament d'Enginyeria Agroalimentària i Biotecnologia, Universitat Politècnica de Catalunya. CREDA-UPC-IRTA - Centre de Recerca en Economia i Desenvolupament Agroalimentari UPC-IRTA, López Mas, Laura, Claret Coma, Anna, Arvisenet, Gaëlle, Romero del Castillo Shelly, Ma. del Rosario, Kallas, Zein, Zuccaro, Massimo, and Guerrero Asorey, Luis

Abstract

Aquaculture can represent an alternative means of economic yield and food security. Despite this fact, consumers still have a more negative perception of farmed fish when compared with wild fish, including its sustainability. Understanding how consumers perceive sustainability is essential in building an effective strategy to encourage sustainable fish consumption. A survey with 2145 consumers was conducted in five European countries (France, Germany, Italy, Poland, and Spain) to inquire into consumers’ beliefs about the main pillars of the sustainability (environmental, social, and economic) when farmed and wild fish are compared, as well as to identify segments of consumers with similar beliefs about fish sustainability. Overall, results showed that European consumers perceived farmed fish as being more sustainable, locally obtained, providing environmental benefits, generating employment, improving human living conditions, generating rural development, and ensuring more fair fish prices than wild fish. Conversely, wild fish was perceived as ensuring animal welfare and being more organic but causing more environmental damage than farmed fish. Additionally, it seems that to effectively communicate aquaculture sustainability, it would be better to focus on single aspects of sustainability (beliefs) rather than focusing on the whole concept of sustainability. Finally, four segments of consumers were identified according to consumers’ beliefs, which were labelled accordingly: ambivalent, pro aquaculture, pro wild fish, and impartial. Results obtained may be helpful to provide each segment with tailored marketing strategies to stimulate farmed fish consumption and improve the overall image of the aquaculture sector to foster its full development in Europe., Objectius de Desenvolupament Sostenible::14 - Vida Submarina, Objectius de Desenvolupament Sostenible::14 - Vida Submarina::14.2 - Per al 2020, gestionar i protegir de manera sostenible dels ecosistemes marins i costaners amb vista a evitar efectes nocius importants, fins i tot mitjançant l'enfortiment de la seva resiliència, i adoptar mesures de restauració a fi de restablir la salut i la productivitat dels oceans, Objectius de Desenvolupament Sostenible::14 - Vida Submarina::14.5 - Per al 2020, conservar almenys el 10% de les zones costaneres i marines, de conformitat amb les lleis nacionals i el dret internacional i sobre la base de la millor informació científica disponible, Objectius de Desenvolupament Sostenible::14 - Vida Submarina::14.a - Augmentar els coneixements científics, desenvolupar la capacitat de recerca i transferir la tecnologia marina, tenint en compte els criteris i directrius per a la transferència de tecnologia marina de la Comissió Oceanogràfica Intergovernamental, a fi de millorar la salut dels oceans i potenciar la contribució de la biodiversitat marina al desenvolupament dels països en desenvolupament, en particular els petits Estats insulars en desenvolupament i els països menys avançats, Objectius de Desenvolupament Sostenible::14 - Vida Submarina::14.c - Millorar la conservació i l'ús sostenible dels oceans i els seus recursos aplicant el dret internacional reflectit en la Convenció de les Nacions Unides sobre el Dret del Mar, que proporciona el marc jurídic per a la conservació i la utilització sostenible dels oceans i els seus recursos, com es recorda en el paràgraf 158 del document "El futur que volem", Objectius de Desenvolupament Sostenible::2 - Fam zero, Postprint (published version)

Published
2023

9. Shopper Marketing : Profiting From the Place Where Suppliers, Brand Manufacturers, and Retailers Connect

Author

Daniel J. Flint, Chris Hoyt, Nancy Swift, Daniel J. Flint, Chris Hoyt, and Nancy Swift

Subjects
Marketing, Retail trade, Advertising, Point-of-sale, Consumers--Decision making, Shopping--Decision making, Commerce de de´tail, Publicite´ sur le lieu de vente, Magasinage--Prise de de´cision
Abstract

The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into'shopping mode.'Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn't easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing, three of the field's pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire'path to purchase.'Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come.

Published
2014

11. Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale

Author

Markus Ståhlberg, Ville Maila, Markus Ståhlberg, and Ville Maila

Subjects
Shopping--Decision making, Consumers--Decision making, Advertising, Point-of-sale, Marketing
Abstract

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion.The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

Published
2012

12. European consumers’ beliefs about the main pillars of the sustainability: a comparison between wild and farmed fish

Author

Laura López-Mas, Anna Claret, Gaëlle Arvisenet, Roser Romero del Castillo, Zein Kallas, Massimo Zuccaro, Luis Guerrero, Universitat Politècnica de Catalunya. Doctorat en Tecnologia Agroalimentària i Biotecnologia, Universitat Politècnica de Catalunya. Departament d'Enginyeria Agroalimentària i Biotecnologia, Universitat Politècnica de Catalunya. CREDA-UPC-IRTA - Centre de Recerca en Economia i Desenvolupament Agroalimentari UPC-IRTA, Indústries Alimentàries, Qualitat i Tecnologia Alimentària, Institute of Agrifood Research and Technology, Monells (IRTA), Centre des Sciences du Goût et de l'Alimentation [Dijon] (CSGA), Université de Bourgogne (UB)-Centre National de la Recherche Scientifique (CNRS)-Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement (INRAE)-Institut Agro Dijon, Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro)-Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro), Université Bourgogne Franche-Comté [COMUE] (UBFC), Universitat Politècnica de Catalunya, Castelldefels (UPC), Mediterranean Agronomic Institute of Bari, Valenzano (CIHEAM), The NewTechAqua project has received funding from the European Union’s Horizon 2020 research and inno-vation programme under grant agreement no. 862658. L.L.-M. was supported by a grant from the Secre-taria d’Universitats i Recerca de la Generalitat de Catalunya and the European Social Fund. Authors from IRTA have received support from the CERCA programme provided by the Generalitat de Catalunya., and European Project: 862658,The NewTechAqua project

Subjects
[SDV.EE]Life Sciences [q-bio]/Ecology, environment, economic, 663/664, segmentation, social, Economic, Aquaculture, Aquatic Science, environmental, Consumers--Decision making, Environmental, Europe, Social, Segmentation, Indústria aqüícola, aquaculture, Agronomy and Crop Science, Enginyeria agroalimentària::Pesca::Aqüicultura [Àrees temàtiques de la UPC]
Abstract

Aquaculture can represent an alternative means of economic yield and food security. Despite this fact, consumers still have a more negative perception of farmed fish when compared with wild fish, including its sustainability. Understanding how consumers perceive sustainability is essential in building an effective strategy to encourage sustainable fish consumption. A survey with 2145 consumers was conducted in five European countries (France, Germany, Italy, Poland, and Spain) to inquire into consumers’ beliefs about the main pillars of the sustainability (environmental, social, and economic) when farmed and wild fish are compared, as well as to identify segments of consumers with similar beliefs about fish sustainability. Overall, results showed that European consumers perceived farmed fish as being more sustainable, locally obtained, providing environmental benefits, generating employment, improving human living conditions, generating rural development, and ensuring more fair fish prices than wild fish. Conversely, wild fish was perceived as ensuring animal welfare and being more organic but causing more environmental damage than farmed fish. Additionally, it seems that to effectively communicate aquaculture sustainability, it would be better to focus on single aspects of sustainability (beliefs) rather than focusing on the whole concept of sustainability. Finally, four segments of consumers were identified according to consumers’ beliefs, which were labelled accordingly: ambivalent, pro aquaculture, pro wild fish, and impartial. Results obtained may be helpful to provide each segment with tailored marketing strategies to stimulate farmed fish consumption and improve the overall image of the aquaculture sector to foster its full development in Europe. Objectius de Desenvolupament Sostenible::14 - Vida Submarina Objectius de Desenvolupament Sostenible::14 - Vida Submarina::14.2 - Per al 2020, gestionar i protegir de manera sostenible dels ecosistemes marins i costaners amb vista a evitar efectes nocius importants, fins i tot mitjançant l'enfortiment de la seva resiliència, i adoptar mesures de restauració a fi de restablir la salut i la productivitat dels oceans Objectius de Desenvolupament Sostenible::14 - Vida Submarina::14.5 - Per al 2020, conservar almenys el 10% de les zones costaneres i marines, de conformitat amb les lleis nacionals i el dret internacional i sobre la base de la millor informació científica disponible Objectius de Desenvolupament Sostenible::14 - Vida Submarina::14.a - Augmentar els coneixements científics, desenvolupar la capacitat de recerca i transferir la tecnologia marina, tenint en compte els criteris i directrius per a la transferència de tecnologia marina de la Comissió Oceanogràfica Intergovernamental, a fi de millorar la salut dels oceans i potenciar la contribució de la biodiversitat marina al desenvolupament dels països en desenvolupament, en particular els petits Estats insulars en desenvolupament i els països menys avançats Objectius de Desenvolupament Sostenible::14 - Vida Submarina::14.c - Millorar la conservació i l'ús sostenible dels oceans i els seus recursos aplicant el dret internacional reflectit en la Convenció de les Nacions Unides sobre el Dret del Mar, que proporciona el marc jurídic per a la conservació i la utilització sostenible dels oceans i els seus recursos, com es recorda en el paràgraf 158 del document "El futur que volem" Objectius de Desenvolupament Sostenible::2 - Fam zero

Published
2023

14. Shopper Marketing

Author

Stahlberg, Markus, Maila, Ville, Stahlberg, Markus, and Maila, Ville

Subjects
Consumers--Decision making, Shopping--Decision making, Advertising, Point-of-sale, Marketing
Abstract

Shopper Marketing explores the subject of shopper marketing, which takes place in the store, aiming to turn shoppers into buyers at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the customer is close to the product in the store. It is about the experience of shopping, the environment, the packaging, and the personalization of marketing.

Published
2010

22. The effect of personality traits on consumers’ preferences for extra virgin olive oil

Author

Jose Maria Gil, Ahmed Yangui, Montserrat Costa-Font, Universitat Politècnica de Catalunya. Departament d'Enginyeria Agroalimentària i Biotecnologia, and Universitat Politècnica de Catalunya. CREDA - Centre de Recerca en Economia i Desenvolupament Agroalimentari

Subjects
0301 basic medicine, Olive oil virgin extra, Oli d'oliva -- Indústria i comerç, media_common.quotation_subject, Structural equation modeling, Consumers--Decision making, Choice experiment, 03 medical and health sciences, Mixed logit, Organic food, 0502 economics and business, Food choice, Economics, Personality, Personality traits, Marketing, Big Five personality traits, Consumer behaviour, media_common, Enginyeria agroalimentària::Indústries agroalimentàries::Olis i greixos comestibles [Àrees temàtiques de la UPC], Discrete choice, 030109 nutrition & dietetics, Nutrition and Dietetics, 05 social sciences, Purchasing, 050211 marketing, Hybrid choice model, Food Science
Abstract

The aim of this paper is to investigate the role of psychological factors on building the consumer's behavioral decision process towards extra virgin olive oil, with special attention paid to the organic attribute. The paper hypothesises that differences in consumers' personality traits, such as food-related personality traits, purchasing habits and lifestyles, affect consumers' preferences for extra virgin olive oil. The methodological framework is based on the specification of an extended hybrid choice model (HCM), which was estimated following a two-step procedure. In the first step, a structural equation model was estimated to test for hierarchical relationships between latent variables to explain purchasing intentions towards an organic olive oil. In the second step, the predicted latent variables were introduced in a random parameter logit (RPL) model to investigate the main determinants of consumers' choices related to extra virgin olive oil and the specific role of the organic attribute. The results from this study reinforce the need to include the psychological characteristics of consumers, such as attitudes, food-related personality traits, purchase habits and lifestyle orientation, to better explain how individuals make food choices and to better understand the decision maker's process. Interestingly, Catalan consumers perceive a disutility from the organic attribute compared to other production system alternatives (conventional and PDO), while subjective norms and a higher perception of behavioral control only partially mitigate this effect. Environmental or health concerns seem to not be relevant to consumers' choices related to olive oil as the conventional olive oil is already perceived as a healthy product per se. (C) 2016 Elsevier Ltd. All rights reserved.

Published
2016

27. The effect of personality traits on consumers' preferences for extra virgin olive oil

Author

Universitat Politècnica de Catalunya. Departament d'Enginyeria Agroalimentària i Biotecnologia, Universitat Politècnica de Catalunya. CREDA - Centre de Recerca en Economia i Desenvolupament Agroalimentari, Yangui, Ahmed, Costa Font, Montserrat, Gil Roig, José María, Universitat Politècnica de Catalunya. Departament d'Enginyeria Agroalimentària i Biotecnologia, Universitat Politècnica de Catalunya. CREDA - Centre de Recerca en Economia i Desenvolupament Agroalimentari, Yangui, Ahmed, Costa Font, Montserrat, and Gil Roig, José María

Abstract

The aim of this paper is to investigate the role of psychological factors on building the consumer's behavioral decision process towards extra virgin olive oil, with special attention paid to the organic attribute. The paper hypothesises that differences in consumers' personality traits, such as food-related personality traits, purchasing habits and lifestyles, affect consumers' preferences for extra virgin olive oil. The methodological framework is based on the specification of an extended hybrid choice model (HCM), which was estimated following a two-step procedure. In the first step, a structural equation model was estimated to test for hierarchical relationships between latent variables to explain purchasing intentions towards an organic olive oil. In the second step, the predicted latent variables were introduced in a random parameter logit (RPL) model to investigate the main determinants of consumers' choices related to extra virgin olive oil and the specific role of the organic attribute. The results from this study reinforce the need to include the psychological characteristics of consumers, such as attitudes, food-related personality traits, purchase habits and lifestyle orientation, to better explain how individuals make food choices and to better understand the decision maker's process. Interestingly, Catalan consumers perceive a disutility from the organic attribute compared to other production system alternatives (conventional and PDO), while subjective norms and a higher perception of behavioral control only partially mitigate this effect. Environmental or health concerns seem to not be relevant to consumers' choices related to olive oil as the conventional olive oil is already perceived as a healthy product per se. (C) 2016 Elsevier Ltd. All rights reserved., Postprint (published version)

Published
2016

28. Consumer information search and decision processes in a web-based shopping environment

Author

Li, Pei-fen, 1970-

Subjects
Consumers--Decision making, Electronic commerce, Internet searching
Abstract

This study examines consumer information processing and decisionmaking in a Web-based shopping environment, focusing on the effects of personal characteristics on the process of selection of choice strategies. The study proposes that prior Internet shopping experience, self-perceived information processing ability, and perceived interactivity have an impact on consumers’ strategy preferences. A two-phase experiment was conducted to identify the relationships between personal characteristics and decision strategies. In Phase II study, 229 subjects were instructed to perform a choice task in a Web-based shopping environment. The results indicate that consumers with greater amounts of prior Internet shopping experience tended to display higher levels of self-perceived competence in information processing, increasing the likelihood of more detailed evaluation processing being selected in an online shopping context. Self-perceived information processing ability was found to be positively correlated with perceived interactivity. Consumers with higher levels of vii self-perceived information processing ability tended to perceive a Website having greater interactivity more than those with lower levels of perceived competence in information processing. Theoretical and managerial implications of findings are discussed. Subject

Published
2004

29. Content class effects on consumer online information processing

Author

Wang, Shih-lun Alex, 1972-

Subjects
Consumers--Decision making, Consumers
Abstract

Do consumers process information differently when the information is presented in the form of a third-party endorsed article versus advertising? Is it indeed the desirable managerial strategy to have all content types "speak with one voice?” How do factors such as product involvement, subjective and objective knowledge interact with the message consistency or message inconsistency conditions to influence subjects’ processing and their purchase intent? Based on these three main research questions, the study examined how subjects processed the information by integrating and examining two streams of content class, advertising and the thirdparty endorsed article online under the influences of message manipulation, involvement level, and consumer knowledge. The laboratory experiments with 221 subjects were used to test several hypotheses. An opposite result was found as subjects exposed to message inconsistency had higher purchase intent. It was clear that there was indeed a iv canceling effect across the content types when message claims they carried were presented in the same fashion to be consistent. Presenting information in different or varied sources may have stimulated thinking as subjects attempted to reconcile differences and made the different message claims complementary to each other. Results also suggested that product involvement, subjective knowledge, and objective knowledge independently influenced subjects’ information processing toward consistent messages and inconsistent messages across the content classes. While product involvement was a better determinant of process measures, objective knowledge influenced the focus of attention toward the articles and the evaluative measures toward the articles. While subjects with low subjective knowledge were more easily persuaded, subjects who were not motivated and had low objective knowledge appeared to rely on positive attitude toward the article (AArticle) to make their decision. The results are encouraging since both advertising and the third-party endorsed article are important in increasing a consumer’s purchase intent. Advertising and PR practices together could elicit more effective communication and have different and additive effects on persuasion. However, the findings of the study suggested that message inconsistency might be the most desirable condition when the message claims across the content types were positively distinguished, processed, and evaluated by subjects. Implications for advertisers and the direction of future research are also presented. v

Published
2002

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