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Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

A partir do pressuposto de que discursos sociais e políticos podem ser mobilizados por empresas como uma forma de convocação discursiva ao consumo de seus produtos, o artigo tem como objetivo estudar como Lilit e Pantynova utilizam estratégias discursivas para politizar objetos sexuais (especialmente vibradores) no conteúdo disponibilizado em seus sites. Com os pressupostos metodológicos da Análise de Discurso de Linha Francesa, com foco no processo interdiscursivo, iremos observar as recorrências discursivas presentes em suas publicações, onde é possível perceber uma estratégia de ressemiotização de objetos inicialmente percebidos como apolíticos, os vibradores, transformando-os em veículos para causas e ideários vinculados a uma moral de consumo (a um consumir a partir de valores apresentados como superiores) voltada para políticas de gênero.

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Within the framework of the 156th edition of Chasqui Magazine, works are presented that explore the importance of daily life and its role in the construction of meaning in societies mediated by new information and communication technologies. The challenge assumed by the thematic editors seeks to answer the question: What are the contributions of the Latin American School of Communication in technological debates?. [ABSTRACT FROM AUTHOR]

Taking three questions as essential, interculturality, the globalization of malaise and the extension of the perception produced by the media, this article intends to observe how the use of digital media has produced an effect of malaise on human beings. hypermodern, just as they seem to globalize, instead of riches, only other evils. In addition, to reflect on how the development of intercultural relations can emerge as actions that, if they do not solve these problems, at least indicate ways forward. This research will be exploratory and, methodologically, will use the concepts of media theory to understand the use of the media. It will also relate these concepts to the ideas of cultural studies on interculturality. [ABSTRACT FROM AUTHOR]

Governance is an essential feature of collaborative platforms, as it refers to the rules adopted to stimulate users towards cooperative behaviors. However, little is known about governance on non-monetary platforms, in which sharing is free. Based on the theory of social dilemmas, we analyze the effects of sanctions and communication mechanisms on cooperation, and the moderating effect of disposition to trust. We conducted an experimental study exposing one group to a scenario subject to social and monetary punishment, and another group to a scenario with greater information transparency between users. The results show that sanctions and communication increased cooperation similarly and that their effect was more significant among people with a low disposition to trust. This means that more transparency of information can be a mechanism that leverages cooperation without the need for external controls or incentives. Our study offers theoretical contributions to the field of collaborative platforms and also managerial implications for practitioners involved in the governance of platforms. [ABSTRACT FROM AUTHOR]

The doctor-patient relationship has been identified over time as a key to the success of medical treatment. It has been explored in European, North American, and Latin American contexts with particular socioeconomic, educational, and cultural conditions. This research offers a new perspective on the matter. A model has been developed for the variables influencing the intention to adhere to treatment and the direct and indirect effects of such a relationship through an experimental study. The method involved a random design of two groups of university students, with a sample of 440 participants: 80 to validate the manipulation of the independent variables in the created narratives, 150 for the pilot test, and 210 for the experimental situation. The emerging model revealed a directly proportional relationship between physician warmth and intention to adhere to treatment. The results also show the mediating role of empathy as a predictor of treatment adherence behavior and the concentration of greatest weight on the cognitive component of empathy. The significant predictors of the model confirm that the doctor-patient relationship is a clear example of heterogeneity, in which many patients and physicians with diverse characteristics come together and make each interaction unique, which appears to be more complex and multicausal than studied so far. [ABSTRACT FROM AUTHOR]

Copyright of Actas de Diseño is the property of Facultad de Diseno y Comunicacion, Fundacion Universidad de Palermo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista de Filosofía UIS is the property of Universidad Industrial de Santander and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Meta: Avaliação is the property of Revista Meta: Avaliacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Anuario Electrónico de Estudios en Comunicación Social 'Disertaciones' is the property of Colegio Mayor de Nuestra Senora del Rosario and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Anuario Electrónico de Estudios en Comunicación Social 'Disertaciones' is the property of Colegio Mayor de Nuestra Senora del Rosario and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Anuario Electrónico de Estudios en Comunicación Social 'Disertaciones' is the property of Colegio Mayor de Nuestra Senora del Rosario and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Grafica: Journal of Graphic Design / Documents de Disseny Gràfic is the property of Universitat Autonoma de Barcelona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of ModaPalavra e-periódico is the property of Universidade do Estado de Santa Catarina and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Etudes Romanes de Brno is the property of Masaryk University, Faculty of Arts and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Iberoamericana de Ciencia, Tecnologia y Sociedad is the property of Centro de Estudios sobre Ciencia, Desarrollo y Educacion Superior and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Nursing Notes. Notas de Enfermería is the property of Sanatorio Allende and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

A partir da campanha publicitária lançada em 2021 pela empresa norte-americana de cerveja Coors, na qual foi utilizado o protocolo conhecido como Target Dream Incubation (TDI) que tinha como objetivo o uso dos sonhos para fins publicitários, construímos no presente artigo uma reflexão teórico-filosófica do fenômeno que designamos como eletrificação das imagens oníricas. Aprofundamos a discussão sobre o processo histórico pelo qual as imagens vêm sendo destituídas de seu poder simbólico, até atingirmos o atual estágio que conta cada vez mais com intervenções do espaço onírico para fins mercadológicos com base na lógica do capital. Para isso, retomamos ideias de teóricos como Edgar Morin, Norval Baitello Jr., Jean Baudrillard e C. G. Jung, entre outros. Exploramos também a necessidade de pensar saídas criativas, imaginais e imaginativas para que a dimensão arquetípica da vida humana não seja negada, irrompendo assim de maneira patológica, individual e coletiva.

Cada povo tem seu próprio conhecimento sobre aquilo que faz-lhe resistir e afirmar a sua identidade e pertencimento. Através da sua língua e do seu hábito de viver se pode dizer que há formas de capital cultural, capital simbólico e capital do conhecimento dentro de um povo. Nesse sentido, o que pretendemos é abordar de forma descritiva a relação entre a linguagem, a educação e a comunicação no entendimento da lógica do saber local. Procuramos usar a linguagem como meio para facilitar a nossa compreensão sobre o que está no jogo da compreensão, quando se fala na valorização dos saberes do povo na construção da ciência, que estamos pensando em explorar. Além disso, procuramos trazer os saberes da ancestralidade dos povos originários para a cultura educativa das escolas, como uma forma de considerar sistematicamente a valorização da produção do conhecimento local/tradicional em diferentes perspetivas que podem dialogar com outras histórias além da verdade imposta a nós ao sul global sobre o mundo no qual vivemos.

Enquadramento: a família que acompanha o doente crítico ao Serviço de Urgência, faz parte integrante do doente crítico e da prestação dos cuidados. Objetivo: sintetizar a evidência científica da eficácia da comunicação/informação realizada pelo enfermeiro na diminuição da ansiedade, stress, aceitação da doença/saúde/ aumento da segurança do doente e família. Metodologia: revisão Sistemática da Literatura teve por base a metodologia PICO, procedeu-se à pesquisa nas bases de dados Pubmed CINAHL, Medline, SciELO e Scopus realizada em novembro de 2022. Resultados: identificados 539 artigos, sendo que após retirados os artigos duplicados, os que não cumpriam os critérios de inclusão e qualidade metodológica, o estudo foi suportado em 5 artigos, nestes estudos participaram familiares, com mais de 18 anos, recrutados no Serviço de Urgência. A diminuição dos níveis de ansiedade e o aumento da aceitação da doença foi verificada na maioria dos estudos. Conclusão: verificou-se que a família do doente crítico no Serviço de Urgência beneficia da existência do Enfermeiro Facilitador da Comunicação/informação, havendo necessidade de mais investigação sobre esta temática, sendo importante envolver os enfermeiros para esta temática.

Esta pesquisa pretendeu analisar a forma com a qual a Prefeitura do Rio de Janeiro utilizou o Instagram para comunicação em saúde nos cinco primeiros meses da vacinação contra a covid-19. Utilizou-se a análise de conteúdo de 148 publicações selecionadas do Instagram da Prefeitura e, dessa análise, emergiram duas categorias. Verificou-se que a Prefeitura do Rio de Janeiro diversificou recursos para divulgar a campanha de vacinação, procurando estimular a confiança vacinal por meio da interatividade com os usuários e enfatizando personalidades e locais históricos da cidade. Constatou-se que a Prefeitura do Rio de Janeiro adotou estratégias tradicionais e informacionais para a referida campanha de vacinação e buscou utilizar as ferramentas da plataforma digital para amplificá-la. Ao final, discutem-se as limitações da utilização das redes sociais por entes e órgãos estatais e como estabelecer diálogos com os princípios do Sistema Único de Saúde.

Neste artigo, analisamos o documentário Endometriose: uma vida moldada pela dor, material que tem como objetivo “mostrar, tirar da invisibilidade e dar voz” a mulheres que vivem com intensa dor crônica causada pela doença que dá título à obra. Discutiremos, preliminarmente, as dificuldades e potencialidades do testemunho da dor física, a partir de reflexões de Scarry, Sontag e Bourke. Em seguida, abordaremos três fatores de caráter histórico-social que podem ajudar a explicar o silenciamento da experiência das pacientes: os limites da compaixão médica, especialmente relacionados a questões de gênero, classe e raça; a construção da ideia do corpo feminino como inerentemente patológico e as complexidades na relação médico-paciente em sua interseção com o gênero. Por fim, no último tópico do trabalho, trataremos dos esforços das mulheres com endometriose no sentido de tornar sua dor inteligível e modular que resposta desejam receber de seus interlocutores.

Na Idade Média, as relíquias não eram apenas objetos de culto e veneração, eram o medium através do qual o sagrado se manifestava de maneira privilegiada e ao redor do qual a vida social se construía. O objetivo deste artigo é propor uma leitura comunicativa das relíquias, o que implica compreender as relíquias como res sacrae, como medium do sagrado. Para tanto, este artigo se desdobra em cinco eixos reflexivos complementares: o papel das relíquias no surgimento do culto aos santos; a questão das materialidades das relíquias; a capacidade das relíquias de provocar a mobilidade do sagrado; a questão da vida social das relíquias; e, por fim, uma discussão sobre as controvérsias e o declínio das relíquias. Os elementos que emergem dessa reflexão sugerem que a relíquia, enquanto medium, não é apenas uma instância neutra utilizada como instrumento de poder pelas elites religiosas, mas sim um elemento mediador cuja materialidade foi fundamental para a construção do imaginário religioso da época.

O artigo busca compreender os sentidos gerados pela cartografia no sentir, interagir e conhecer a cidade, por meio do brincar na cidade e com a cidade. Foi utilizado o conceito peirceano de ícone diagramático para entender o mapa da cidade, geográfico, como um tipo de representação gráfica e o mapa nos jogos de tabuleiro como mediador no processo de cognição, na interação com os espaços da cidade e nas relações de afetos com esses espaços. O tabuleiro-mapa apresenta fundamentos e propósitos distintos do mapa geográfico. Ao invés de indicar possibilidades práticas de caminhos, o caráter lúdico visa promover a brincadeira com a cidade. Como resultado, destaca-se que, ao brincar com a cidade, o jogador atribui sentido às relações que o tabuleiro permite, já que esse diagrama não representa a cidade em suas principais relações. Contudo, abre-se à potência libertária das emoções e da imaginação favorecidas pelo lúdico.

Este trabalho analisa como o pronome "você" é utilizado em entrevistas do jornal "Correio da Bahia", por entrevistadores e entrevistados. A hipótese geral sugere que o uso do "você" pode indicar proximidade entre os sujeitos envolvidos na interação, ter impacto significativo na percepção do público, variando conforme o contexto da entrevista e o estilo editorial do jornal, bem como funcionar como indeterminação do sujeito em respostas informais. Para realizar a análise, o estudo coletou dados de 53 entrevistas em 2022, concentrando-se na identificação e categorização do uso do pronome "você". Os resultados destacam o poder do "você" em estabelecer uma comunicação direta e pessoal em entrevistas. As implicações sociocomunicativas demonstram que essa escolha linguística está alinhada com as práticas contemporâneas de comunicação, valorizando a interação direta com o público.

RESUMO Este artigo discute as imbricações do contexto tecnológico contemporâneo com o consumo e a comunicação publicitária no cenário brasileiro. Para isso, partimos de uma revisão teórica sobre a expansão acelerada da tecnologia digital, que, se, por um lado, trouxe, inicialmente, promessas democráticas e inclusivas, com o amplo acesso e compartilhamento de informações; por outro, ao longo do tempo, provocou efeitos nocivos, sobretudo em âmbito social, político e ideológico. O consumo insere-se nessa discussão de forma central, já que a posse e a manipulação de dados e algoritmos ocorrem por poucas e poderosas empresas privadas globais, que têm seu modelo econômico baseado na publicidade. Finalmente, apresentaremos ações mercadológicas que exemplificam a posição periférica dos consumidores-cidadãos do país neste debate.

In this paper, an exploratory study is conducted from the application of a method with potential to indicate weakness, opportunities and gaps about a specific subject. Therefore, a general perspective about the theoretical model that grounds the methodology and its description is offered. Then, the method is applied in a meticulously selected paper to identify and examine the vulnerabilities – explicit and implicit choices from author due the methodological, theoretical and empirical views – in a study about the relation between science and communication. The results point to the existence of serious problems inherent to the theory of contemporary science and to a new and emergent communication science about the communication's empirical phenomena by itself. [ABSTRACT FROM AUTHOR]

This article presents the importance of linguistic multimodalities in teaching Tax Education as a tool for citizenship, communication, awareness, and the relevance of introducing the subject in the early years of Basic Education, brushing up on resistance at the beginning of the use of comics in the classroom, addressing the popularity of Comics as a multimodal example, its characteristics and how it works in conjunction with teaching fiscal education in an educational context. Next, the teaching of Tax Education in schools is highlighted, ending with examples applied in the states of Santa Catarina and Mato Grosso do Sul, discussing ongoing projects on the subject. [ABSTRACT FROM AUTHOR]

The article proposes to present Judith Butler's other contributions to communication studies beyond gender and identity issues. From the concepts of framing and precarious life, the text focuses on presenting how the forms of representation and formation of meaning thought by Butler for the photographic composition contribute to some live without mourning and target of symbolic and persistent violence. Butler's contribution can enrich the field of communications as new theoretical-methodological ways on representation and photography [ABSTRACT FROM AUTHOR]

Communication is a fundamental part of human existence in society. Identifying its characteristics and operational processes helps to understand not only the phenomenon of communication itself, but also various social processes. José Luiz Braga, in dialogue with Oliver Sacks, argues that communication is not only exercised through existing language, but also acts as a generator where it doesn't exist. Based on this, we propose a previous step: since communication is generative of language, the body would be a generator of communication. With this idea in mind, this article seeks to understand how concepts of communication have appeared in studies of corporeality in the field of Physical Education. Using a methodological approach of bibliographical research, the results show that the precision of the concept of corporeality, when analyzed in dialogue with communication, can contribute to research that deals with the body as a research interest. [ABSTRACT FROM AUTHOR]

This text examines the notions of truth, proof and possibility and Classical Antiquity. Its purpose is to reshape the idea of truth. And strictly communication terms. [ABSTRACT FROM AUTHOR]

Copyright of MATRIZes is the property of Universidade de Sao Paulo, Programa de Pos Graduacao em Ciencias da Comunicacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of MATRIZes is the property of Universidade de Sao Paulo, Programa de Pos Graduacao em Ciencias da Comunicacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Hachetetepé: Revista Científica de Educación y Comunicación is the property of Universidad de Cadiz and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Management Analysis / Revista Gestão em Análise is the property of Revista Gestao em Analise and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Effective communication is one of the most important tools and skills in promoting patient safety. Through it we can perceive and confirm what the patient wants to tell us, their feelings, acceptance, denial and their needs, and from it we can resolve them or not. Especially in the Intensive Care Unit (ICU) where the majority of patients are under sedation, intubated or drowsy. The study aimed to problematize and reflect on the barriers and facilities to make care in the Intensive Care Unit safer and more humanized. It was possible to understand that ICU health professionals recognize the value of communication as key to the humanization of care; however, it is necessary to recognize the barriers that exist in the process. This highly complex and technologically advanced environment requires the healthcare team to develop cognitive skills, practical skills and responsibilities that sometimes lead professionals to leave communication with the patient in the background and address needs in a technical way, widespread and insensitive, putting at risk the humanization of patient care. Therefore, communication is a right and something crucial and indispensable during the health process. Communication in the Intensive Care Unit (ICU) plays a fundamental role in providing safe, individualized and humanized care to patients. However, it faces several barriers and finds facilitators that directly impact the quality of care. [ABSTRACT FROM AUTHOR]