Search

Information on consumers' satisfaction and postpurchase behavioral attitudes in the computer retail sector in Singapore is offered. Additional information on the methodology used to evaluate retail satisfaction is also included.

The software boutiques once found in malls across the land have departed the physical world and reopened for business on the Web. Following a day-by-day tactical schedule, store managers marked […]

Shopping till you drop may be fun when you're buying clothes or Christmas gifts, but when purchasing a PC for your business, the less hassle the better. Where you buy […]

Retailers have been selling office equipment to small businesses for years. However, it has only been in the past year that retailers have begun catering to this clientele with a […]

Laura Seitz recently left her post at Epson America to join Merchandising Solutions, El Segundo, Calif., as general manager of visual merchandising. Seitz is also serving as general manager of […]

Interactive retailing. Online retailing. CD-ROM catalogs. The terms bounce around the industry, but no one knows how these new forms of retailing will impact traditional retailers and catalogers. CRW recently […]

The Irish IT market enjoys massive investment from foreign companies, but that doesn't mean it is easy to operate in. The republic has a business culture all of its own, […]

Computer buyers have learned the difference between processing chips from Intel and those from Advanced Micro Devices, according to Jason Filmer, who runs a computer store in Albuquerque NM. For computer users who want portability, he recommends Apple's Mac PowerBook G4.

Seventy-five eager Macintosh fans lined up at The Westchester mall in White Plains on Sept. 7 for the grand opening of Apple Computer's first Westchester County store and for a [...]

New York-As the build-to-order train gathers steam, a computer retail industry long hitched to the forecast-dependent inventory model is showing unprece- dented willingness to jump aboard. Both national computer superstore […]

SANTA CLARA, Cal.--For computer vendors and retailers who face the daunting task of squeezing profit dollars out of low-margin computer hardware products, the sale of accessories and other add-ons can [...]

Retailers should consider devoting more energy to selling computer accessories. Computer accessories have good profit margins, about 25% or higher, and require little shelf space. Accessories also rarely get returned and sometimes generate repeat business. One retailer created a checklist for customers that includes file boxes and other accessories., What would you call a computer product category that delivered profit margins of 25 percent or better, didn't require much shelf space, was hardly ever returned, and in many cases [...]

Bigger is better is apparently Wal-Mart's credo. No retailer in the country can hold a candle to the company's ability to find ways to bring an ever-increasing quantity and variety […]

AUSTIN, TEXAS-Call their products inexpensive, but don't call them cheap, say publishers of budget software titles, who assert that the release of Windows 95 will yield low-priced lines that offer […]

NEW YORK-Small-business owner Bob Donati is leery of reciting his own charge number over the phone to order goods, so he went to his local CompUSA when he needed a […]

EDITOR'S NOTE: Marketers have a growing number of methods for reaching their customers, many of whom are doing their shopping beyond the traditional boundaries of the retail store. During the […]

Like civilians helplessly caught in the eye of a hurricane, retailers are trapped between a swirling software market where Macintosh and 16-bit Windows applications are dueling for shelf space, and […]

NEW YORK--From fashion to furniture, retail industries have long used cross-merchandising to accessorize their basic offerings, but many computer retailers have resisted the practice. In many stores, PCs sit on […]

Small businesses have always lived precariously--picking up customers that for reasons of proximity or taste resided outside the reach of large national or multinational companies. The national chains lacked the […]

AST's Dennis Cox says the relationship between manufacturer and retailer is a lot like dating. Rick Borinstein of Radio Shack took it one step further, comparing it to marriage. The [...]

Anyone in computer or software sales can sell multimedia equipment and the potential outlets are a long way from being fully exploited. The choice of products is such that any category of customer can be accommodated, but essentials to have in stock include sound cards and CD-ROM drives. Multimedia products should be displayed together, with demonstration areas made available to customers. Prices start at under $100 for a basic sound card, with margins varying from 10% to 20%, depending on competition., 1 Who can sell multimedia upgrade and peripheral products? Anyone who sells personal computers and anyone who sells PC-related products is a candidate to sell multimedia upgrades and peripherals. And, [...]

Tandy Corp., which sold off its computer manufacturing operations last year to focus on its retail businesses, seems to understand the pulse of the computer shopper better than most resellers. [...]

SR Superstore Inc a nine-store home appliance and office machine chain based in Shreveport, LA, considers personal computers to be one of its top-selling categories. By introducing the Wang EXEC Series of user-friendly computers with preloaded software, the retailer has boosted sales and reduced returns by 60%. SR claims market dominance in the Shreveport area and aims to increase PC sales to 10% of overall volume in 1992., SHREVEPORT, La.--SR Superstore Inc., a fast-growing electronics/appliance chain based here, is finding the personal computer a top-selling category among its home office offerings. Three years ago, this 48-year-old operation took [...]

HIGH TECH LOW PROFILE Unmarked warehouses. Changing storefronts. A downtown Dallas parking lot around midnight. These are the backdrops for a growing industry - not gunrunning or drug smuggling, but [...]

CHICAGO--Home office is becoming a sure thing for those retailers who make a serious commitment to it. That was the consensus of a group of industry experts who participated in [...]

PCs Primed for Fall Proliferation of models a blessing to retailers, consumers If this isn't the year of the home computer, it won't be for lack of trying. 1990 has [...]

PC field a big hit at retail Industry observers say products becoming top home office item Manufacturers and analysts do not all agree on how well the consumer computer market [...]

PC World has teamed up with HFC-owned online brand Marbles to launch an affinity card. Promotions relating to specific types of customer will include an opening offer of a 10% [...]

When giant computer retailer Micro Center held the grand opening of its new store near Oakland Mall, eager customers were lined up around the entire 35,000-square-foot building waiting for the [...]

THEN: 7/9/01 CDW BREAKS WITH TRADITION With CEO John Edwardson at the helm, CDW Computer Centers is out to shatter the traditional IT distribution model. Calling itself a direct solution […]

CDW's Fred is back `Fred, the I.T. Guy'' is back in a new integrated campaign that broke last month from CDW Computer Centers Inc., Vernon Hills, Ill. The TV, print, [...]

It is so rare in the tech industry-and the channel-when a company hits a home run with a marketing campaign. CDW did that last year with a national campaign that […]