493 results on '"Compra"'
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2. « Yukatisation » des courses : un nouveau rapport à soi, au point de vente et à la consommation ?
- Author
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Vanheems, Régine
- Abstract
Copyright of Recherches en Sciences de Gestion is the property of ISEOR and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
3. COUNTRY-OF-ORIGIN AND COUNTERFEIT IN THE B2B PURCHASE PROCESS.
- Author
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Luna, Roger Augusto, Paiva, Ely Laureano, and Partyka, Raul Beal
- Subjects
- *
PRODUCT counterfeiting , *LOGISTIC regression analysis , *FORGERY , *ANALYSIS of variance , *SUPPLY chains , *RISK perception - Abstract
Purpose: This article aims to analyze whether the relationship between the origin of the product and the perception of risk of counterfeiting affects the purchase intention in B2B relationships. Design/methodology/approach: Through an experiment, eight scenarios were developed that describe a purchase situation with risk of acquiring a counterfeit product. Analysis of variance (ANOVA) and logistic regression were subsequently applied for statistical tests. Results: The results suggest that purchase intention is affected by the origin of the product. Likewise, managers perceive the risk of counterfeiting in B2B relationships. Practical implications: There is a tendency for managers to analyze a purchasing process by looking at different variables in the process. When relating the origin of the product with the perception of counterfeiting risk, purchasing managers have a strong tendency not to carry out the transaction. Originality/value: Counterfeit products have definitely entered the list of risks and must be fought, as they threaten the integrity of supply chains. This study highlights the importance of discussing counterfeit products and the possibility of them entering supply chains through the firms’ purchasing process. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
4. O PAÍS DE ORIGEM E A CONTRAFAÇÃO NO PROCESSO DE COMPRAS B2B.
- Author
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Luna, Roger Augusto, Paiva, Ely Laureano, and Partyka, Raul Beal
- Abstract
Copyright of Alcance is the property of Universidade do Vale do Itajai and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
5. EXPLORING WOMEN CONSUMERS' PERCEPTION OF SELECTED WHITE GOODS: A STUDY.
- Author
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J. S., Kishore, Tad, M. C. Shibin, and P., Lija
- Subjects
CONSUMER behavior ,WOMEN consumers ,SOCIOECONOMICS ,HOUSEHOLD linens ,WHITE women ,CUSTOMER satisfaction ,CONSUMERS ,PRODUCT quality - Abstract
Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF
6. Painting the black box white: Interpreting an algorithm-based trading strategy
- Author
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Possatto, Andre Bina
- Published
- 2022
7. Planned and impulsive buying habits and their relationship to life satisfaction in the staff of a higher education institution.
- Author
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GALAVIZ–ZAMORA, Marisol, MURILLO-FÉLIX, Cecilia Aurora, AMARILLAS- IBARRA, Priscilia Rossel, and QUIROZ-CAMPAS, Celia Yaneth
- Subjects
COMPULSIVE shopping ,COLLEGE teacher attitudes ,IMPULSIVE personality ,LIFE satisfaction ,WELL-being - Abstract
Copyright of Journal High School is the property of ECORFAN-Mexico S.C. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF
8. Aplicativo móvil para la gestión de procesos administrativos y operativos para una inmobiliaria en la ciudad de Valledupar
- Author
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Iván Andres Utria Alvarez, Eduardo Jose Tapia Padilla, and Ronald Alexander Vacca Ascanio
- Subjects
aplicativos ,inmuebles ,compra ,arrendamiento ,Computer engineering. Computer hardware ,TK7885-7895 - Abstract
Actualmente, existen muchas aplicaciones para buscar viviendas en venta o alquileres (aplicaciones web y móviles), así como los sistemas utilizados por bienes raíces (aplicaciones independientes), aplicativos que solo puede ser utilizado por la empresa los usuarios o propietarios están obligados a visitar dichas imbiarías para poder hacer todas sus gestiones correspondientes. Si nos vamos a métodos más prácticos hay aplicativos móviles donde los usuarios pueden acceder, pero estos sol les permite hacer consulta de los inmuebles a rentar o comprar, de aquí es de donde viene la idea de un proyecto que tiene como objetivo mejorar la calidad de vida de las personas, facilitándole el agilizar de una forma más sencilla los procesos de arrendamiento y compra de un inmueble, beneficiándose el arrendador y arrendatario. Pero también queremos una herramienta importante para los propietarios, que le permita administrar sus propiedades desde el mismo aplicativo, como el poder ofertar sus inmuebles, proceso de arrendación, y proceso de compra, sin tener que pagar un gran pago inicial en bienes inmuebles físicos, lo que se traduce en ahorros para el usuario. Con esta aplicación móvil, el tiempo de respuesta se reduce durante todo el proceso.
- Published
- 2022
9. Contratos de PPA (Power Purchase Agreement) ¿deben contabilizarse como derivados o como contratos a ejecutar?
- Author
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Morales Díaz, José and Sadhwani, Harsha
- Subjects
POWER purchase agreements ,CERTIFICATES of origin ,ENERGY industries ,FAIR value ,RENEWABLE energy industry ,FINANCIAL statements ,GREEN technology ,CONTRACT method ,RENEWABLE energy sources ,DERIVATIVE securities ,FUTURES ,ACCOUNTING ,COTTON trade - Abstract
Copyright of Técnica Contable y Financiera is the property of Wolters Kluwer Espana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
10. El concepto de compra
- Author
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Universitat Politècnica de València. Escuela Politécnica Superior de Alcoy - Escola Politècnica Superior d'Alcoi, Andrés Navarro, Beatriz, Universitat Politècnica de València. Escuela Politécnica Superior de Alcoy - Escola Politècnica Superior d'Alcoi, and Andrés Navarro, Beatriz
- Abstract
El concepto de compra implica adquirir bienes o servicios de proveedores externos en lugar de producirlos internamente. Las empresas optan por comprar cuando los costos son menores, la calidad es superior, la entrega es más rápida, o cuando desean enfocarse en sus competencias centrales y reducir riesgos. Esta decisión se basa en la evaluación de factores como costos, calidad, tiempo, y capacidades internas.
- Published
- 2024
11. Main Hypermarket Meat Purchasing Drivers
- Author
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Lierk Kalyany Silva de Sousa, Vânia Ferreira Roque-Specht, and Eduardo Monteiro de Castro Gomes
- Subjects
comportamento do consumidor ,preferências ,compra ,tomada de decisão ,Management. Industrial management ,HD28-70 ,Accounting. Bookkeeping ,HF5601-5689 - Abstract
Objective: urbanization and migration to large centers has caused changes in the behavior of meat consumers, not only with regards to product choice based on product quality and safety, but also the purchasing process. In this sense, factors such as proximity, product availability, and price are also factors affecting the purchase choices. This work aims to analyze the main factors associated with the consumption of these meats in the Federal District, Brazil, in an attempt to broaden our understanding of what consumers consider important, and to provide guidance. Method: this research was carried out in three different hypermarket networks. A socioeconomic evaluation of the interviewees was carried out, followed by the application of a survey, through structured affirmative sentences that were categorized in sociocultural, economic, health/food and environmental dimensions. The sentences were evaluated using the seven-point Likert scale. Socioeconomic data pertaining the interviewees were analyzed by Chi-square tests and the responses obtained through the Likert scale were transformed into Mean Item Score (MIS). Results and Conclusions: the results indicate that the quality control of the meat exposed in supermarkets and the possibility of finding the same type of meat in several different places are the main factors influencing the purchasing decisions of consumers of these meats.
- Published
- 2020
- Full Text
- View/download PDF
12. PROPOSTA PARA O ALINHAMENTO ENTRE O PLANO ESTRATÉGICO INSTITUCIONAL DE UM LABORATÓRIO FARMACÊUTICO OFICIAL E O DEPARTAMENTO DE TI/PROPOSAL FOR THE ALIGNMENT BETWEEN THE INSTITUTIONAL STRATEGIC PLAN OF AN OFFICIAL PHARMACEUTICAL LABORATORY AND THE IT DEPARTMENT
- Author
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da Silva, Saulo Moura, Figueiredo, Tatiana Aragao, and de Magalhaes, Jorge Lima
- Published
- 2020
- Full Text
- View/download PDF
13. The life-history of objects: memories for a history of computer science (1968-2008)/A vida-historia dos objetos: memorias para uma historia da informatica (1968-2008)
- Author
-
Temudo, Ana
- Published
- 2020
14. LA RESPONSABILIDAD SOCIAL EMPRESARIAL Y LA ACTITUD HACIA LAS MARCAS EN ÉPOCA DE CRISIS. UN ESTUDIO DE MARCAS DE SERVICIOS DE TELECOMUNICACIONES EN COLOMBIA Y ECUADOR.
- Author
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Barón López, Ena Yuritze, Granda García, Marco Iván, and Pinargote Montenegro, Karen Gisela
- Abstract
Copyright of Revista FACE is the property of Universidad de Pamplona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2021
15. INFLUENCIA DE LAS VARIABLES DEMOGRAFICAS Y LA RESPONSABILIDAD SOCIAL EMPRESARIAL EN LA COMPRA DE LOS COLOMBIANOS.
- Author
-
López Celis, Diana María and Peñalosa Otero, Mónica Eugenia
- Abstract
Copyright of Revista FACE is the property of Universidad de Pamplona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2021
- Full Text
- View/download PDF
16. Factores determinantes de crecimiento en MiPyMEs derivadas de la pandemia por covid-19.
- Author
-
Esquivel, F. A.
- Abstract
Copyright of Congreso Internacional de Investigacion Academia Journals is the property of PDHTech, LLC and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2020
17. Efecto del alojamiento de las gallinas (pastoreo, piso y jaula) sobre ácidos grasos, consumo, y percepción sensorial de sus huevos
- Author
-
Sianny Chavarría Zamora, Alejandro Chacón Villalobos, and Rodolfo WingChing Jones
- Subjects
Huevo ,Alojamiento para aves ,Compra ,Consumo ,Tendencias ,General Works - Abstract
Introducción: A nivel mundial, crece la preocupación de los consumidores por el bienestar de los animales, incluidas las gallinas en el caso de los huevos. Objetivos: Evaluar el efecto de las condiciones de alojamiento de las gallinas sobre algunas características del huevo. Métodos: El estudio se realizó en Costa Rica. Hicimos un análisis estándar de perfil de ácidos grasos de 30 huevos, seleccionados al azar para cada uno de los sistemas de alojamiento. También encuestamos a 777 consumidores habituales de huevos sobre sus hábitos de compra y consumo y aplicamos una prueba sensorial a 108 panelistas. Resultados: Las proporciones de ácidos grasos poliinsaturados / ácidos grasos saturados fueron de 0,58, 0,55 y 0,51 para pastoreo, piso y jaula, respectivamente. En el panel sensorial, el 40% de los panelistas se agruparon por su mayor agrado general hacia la muestra, con preferencia por los huevos de gallinas de pastoreo. Poco más de la mitad (55%) de la población muestreada desconocía los sistemas de producción de huevos. Conclusión: La proporción de ácidos de estos huevos costarricenses los califica como “alimento saludable” y casi la mitad de la población encuestada desconoce los sistemas de producción de huevos.
- Published
- 2021
- Full Text
- View/download PDF
18. Uso de los atributos de un producto para la seducción de un cliente durante el proceso de compra
- Author
-
Johanna Martínez Juvené, Winston Fontalvo Cerpa, and Ernesto Cantillo Guerrero
- Subjects
mercadotecnia ,marketing ,productos ,compra ,Commerce ,HF1-6182 ,Economics as a science ,HB71-74 - Abstract
El presente artículo tiene como finalidad analizar los atributos que pueden ser asignados o contenidos en un producto que se ofrece en el mercado, desde sus distintos niveles y características, esto con el fin de reflejar su uso en la etapa de seducción de un cliente durante el proceso de compra, para lo cual, se analizarán los grados de incidencia y aceptación de un atributo por el mercado en la decisión de compra, sin contar con la posibilidad de obtenerlo de forma tangible. Para este proceso se utilizará la metodología descriptiva y documental, con base en más de 60 referencias bibliográficas de autores destacados en el tema y artículos de interés del campo. Los resultados pudieron demostrar como los atributos presentes en los productos siendo tangibles o intangibles se pueden captar y percibir de excelente forma por parte del cliente sin probarlo de forma física en el momento de la toma de decisión, de igual forma se ofrece una guía, de recopilación teórica para los procesos de construcción mercantil, de los atributos que presentan los productos y su distribución.
- Published
- 2018
- Full Text
- View/download PDF
19. Percepção de consumidores e-commerce do Estado de São Paulo com a compra de produtos importados
- Author
-
Marcos Caetano Gomes de Carvalho, Letícia Miyuki Aida Endo, and Douglas Filenga
- Subjects
Compra ,Consumidor ,E-commerce ,Importado ,Industrial engineering. Management engineering ,T55.4-60.8 ,Management. Industrial management ,HD28-70 - Abstract
A abertura do comércio internacional alavanca a economia em geral, promovendo acordos e integrações de mercado, segundo Hidalgo e Feistel (2013). Sabe-se também que os produtos importados estão inseridos no comércio eletrônico e que os consumidores são atraídos por eles, mesmo sabendo os desafios logísticos de atravessar as fronteiras até a entrega final do produto. Analisando este contexto, o objetivo deste estudo foi avaliar a percepção entre consumidores de comércio eletrônico e a compra de produtos importados. A pesquisa foi realizada através de questionários distribuídos por redes sociais como facebook, linkedin, whatsappe e-mails. Os procedimentos metodológicos basearam-se em uma pesquisa com abordagem descritiva quantitativa. Os resultados foram obtidos pela amostra de 87 questionários respondidos e indicam que os consumidores de comércio eletrônico desta pesquisa têm maior percepção de segurança na compra de produtos, incluindo produtos importados. Embora ainda exista uma porcentagem considerável desse grupo que prefere comprar produtos importados em lojas físicas.
- Published
- 2018
20. Que la ropa sea distinta a lo que veo todos los días. La clasificación cultural de la indumentaria en las compras.
- Author
-
Guerschman, Bárbara
- Abstract
Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2020
21. Main Hypermarket Meat Purchasing Drivers.
- Author
-
Silva de Sousa, Lierk Kalyany, Ferreira Roque-Specht, Vânia, and de Castro Gomes, Eduardo Monteiro
- Subjects
- *
CONSUMER behavior , *CONSUMER preferences , *LIKERT scale , *QUALITY control - Abstract
Objective: urbanization and migration to large centers has caused changes in the behavior of meat consumers, not only with regards to product choice based on product quality and safety, but also the purchasing process. In this sense, factors such as proximity, product availability, and price are also factors affecting the purchase choices. This work aims to analyze the main factors associated with the consumption of these meats in the Federal District, Brazil, in an attempt to broaden our understanding of what consumers consider important, and to provide guidance. Method: this research was carried out in three different hypermarket networks. A socioeconomic evaluation of the interviewees was carried out, followed by the application of a survey, through structured affirmative sentences that were categorized in sociocultural, economic, health/food and environmental dimensions. The sentences were evaluated using the seven-point Likert scale. Socioeconomic data pertaining the interviewees were analyzed by Chi-square tests and the responses obtained through the Likert scale were transformed into Mean Item Score (MIS). Results and Conclusions: the results indicate that the quality control of the meat exposed in supermarkets and the possibility of finding the same type of meat in several different places are the main factors influencing the purchasing decisions of consumers of these meats. [ABSTRACT FROM AUTHOR]
- Published
- 2020
22. Análisis bayesiano de la compra de alimentos en espacios de distribución de Ciudad Guzmán, Jalisco, México.
- Author
-
Cantero-Ramírez, Margarita, Rocío Magaña-González, Claudia, Gabriela Martínez-Moreno, Alma, and Gabriel Acosta-Mesa, Héctor
- Subjects
- *
GROCERY shopping , *GROCERY industry , *FOOD habits , *SUPERMARKETS , *LAGOONS , *STATISTICS - Abstract
To identify and classify the distribution places where people in Ciudad Guzman buy food and why they do it, to describe how food buying practices are, it was developed, validated a questionnaire applied to 366 people between 25 and 64 years of age in the southern and Lagoon regions of Jalisco, analyzed through probabilistic statistics with a bayesian network model. The results indicate that it is purchased more frequently (38.26%) in grocery stores and in the supermarket more food groups are purchased (22.62%). The reasons for choosing an establishment and buying food were significantly (p <0.05) related to gender, the administration of the domestic economy, social aspects. Food purchases are diversified, going to traditional distribution spaces (91.09%) and modern distribution (8.91%) due to the need to eat, which goes against the trends registered in large cities. [ABSTRACT FROM AUTHOR]
- Published
- 2020
- Full Text
- View/download PDF
23. Las personas de la región Sur de Coahuila y el consumo ético.
- Author
-
Mellado Siller, Jesús Francisco, Reyes Ruiz, Edith, and Ruiz Vigil, Ana Lucía
- Abstract
Copyright of Congreso Internacional de Investigacion Academia Journals is the property of PDHTech, LLC and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2019
24. Estrategia financiera d'una aerolínea LCC per mitigar el canvi a Zero Emissions
- Author
-
Universitat Politècnica de Catalunya. Departament de Física, Fornés Martínez, Hector, Carbó Lopez, Marc, Universitat Politècnica de Catalunya. Departament de Física, Fornés Martínez, Hector, and Carbó Lopez, Marc
- Abstract
The aviation industry, being an essential sector for global trade and economy, faces the challenge of addressing climate change concerns due to greenhouse gas emissions, with the mission of achieving Zero Emissions by 2050. This work focuses on studying and analysing a strategy for the future of aviation based on the acquisition of aircraft with more efficient propulsion engines to help solve the emissions problem. This strategy will be looked at mainly in financial matters for the airline, but there will also be reference to the amounts of emissions that are an older engine and a more efficient engine. The study is based on the comparison between the two versions offered of the Airbus A320 aircraft model, the former CEO version and the more modern and efficient NEO version, and, to achieve the project's main objective, the different costs associated with aircraft will be studied, especially those that have a more differentiated impact on each other, such as the cost of acquisition, the cost of maintenance, the operating costs associated with fuel consumption, and finally the cost of offsetting the CO2 emissions produced by the aircraft. Once the costs are analysed, four different situations will be analysed depending on various circumstances that an airline may have, such as the geography where it operates or the fleet strategy that follows. In this more practical section, we will see whether it is more profitable to acquire cheaper but less efficient and more polluting aircraft, or now it is time to invest in a more expensive, but more efficient fleet in terms of emissions and start to align with the objective of zero discharges, in other words whether the adoption of more efficient aircraft can be a viable and beneficial strategy for both the environment and the economy of airlines. Finally, in practical cases, it will be possible to see that fuel and maintenance costs equal the difference in the cost of acquiring a more modern aircraft, and then everything is de, Objectius de Desenvolupament Sostenible::13 - Acció per al Clima
- Published
- 2023
25. De la esclavitud a la libertad: cartas de libertad y compra-venta de esclavos en Cuenca durante 1760-1822
- Author
-
Montes Sánchez, Esperanza Macarena, Caicedo Paz, Jamilette Estefanía, Montes Sánchez, Esperanza Macarena, and Caicedo Paz, Jamilette Estefanía
- Abstract
This degree work corresponds to the study entitled slavery to freedom: letters of freedom and buying and selling of slaves in Cuenca during 1760-1822. Understanding that the narrative of freedom is perceived differently by slave and owner. For the former, the hope of the attainment of freedom was the only reason why the slave endured subjugation; for the latter, freedom had a double component, return on investment and ideological, the gesture of liberation was an expression of the master's magnanimity, indicative of his superiority. In this context, Cuenca became a space for obtaining the freedom of black slaves during the years 1760-1822. Thus, the look and the discourse of the letter of sale and freedom of black slaves, question the process of the longed-for liberation of the slaves. Therefore, the work aims to explain the process of liberation of black slaves through the letters of liberation in Cuenca during the years 1760-1822, for this purpose it is based on the mixed approach, type of documentary research, historical and logical method, and descriptive scope. Thus, the analysis allowed the identification of the relevant aspects of the processes of freedom and the specification of the particularities of the process of buying and selling and liberation of the blacks.
- Published
- 2023
26. Estrategia financiera d'una aerolínea LCC per mitigar el canvi a Zero Emissions
- Author
-
Carbó Lopez, Marc, Universitat Politècnica de Catalunya. Departament de Física, and Fornés Martínez, Hector
- Subjects
CEO ,Lísing ,Consum fuel ,Aeronàutica i espai::Impacte ambiental [Àrees temàtiques de la UPC] ,Diferencia costos ,Manteniment ,Estrategia financiera ,Aviació comercial ,Sustainable development ,Emissions CO2 ,AirbusA320 ,NEO ,Compra - Abstract
The aviation industry, being an essential sector for global trade and economy, faces the challenge of addressing climate change concerns due to greenhouse gas emissions, with the mission of achieving Zero Emissions by 2050. This work focuses on studying and analysing a strategy for the future of aviation based on the acquisition of aircraft with more efficient propulsion engines to help solve the emissions problem. This strategy will be looked at mainly in financial matters for the airline, but there will also be reference to the amounts of emissions that are an older engine and a more efficient engine. The study is based on the comparison between the two versions offered of the Airbus A320 aircraft model, the former CEO version and the more modern and efficient NEO version, and, to achieve the project's main objective, the different costs associated with aircraft will be studied, especially those that have a more differentiated impact on each other, such as the cost of acquisition, the cost of maintenance, the operating costs associated with fuel consumption, and finally the cost of offsetting the CO2 emissions produced by the aircraft. Once the costs are analysed, four different situations will be analysed depending on various circumstances that an airline may have, such as the geography where it operates or the fleet strategy that follows. In this more practical section, we will see whether it is more profitable to acquire cheaper but less efficient and more polluting aircraft, or now it is time to invest in a more expensive, but more efficient fleet in terms of emissions and start to align with the objective of zero discharges, in other words whether the adoption of more efficient aircraft can be a viable and beneficial strategy for both the environment and the economy of airlines. Finally, in practical cases, it will be possible to see that fuel and maintenance costs equal the difference in the cost of acquiring a more modern aircraft, and then everything is decided in the costs of offsetting emissions, but at present the costs of emissions are not being applied in all countries, and therefore this exercise must be used to decide which fleet to acquire according to what situation it finds itself in. Objectius de Desenvolupament Sostenible::13 - Acció per al Clima
- Published
- 2023
27. El Museo Cerralbo y el coleccionismo decimonónico
- Author
-
Rebeca C. Recio Martín
- Subjects
casa-museo ,antigüedades ,gabinete científico ,compra ,descubrimientos arqueológicos ,History of the arts ,NX440-632 ,Museums. Collectors and collecting ,AM1-501 - Abstract
El Museo Cerralbo, exponente del modelo de vida de la aristocracia decimonónica, se presenta como una Casa-Museo renovada que ha recuperado su estética y disposición original para comprender el coleccionismo en España a finales del siglo xix. Sus interiores nos transportan a las galerías de arte italianas y gabinetes científicos, y su principal coleccionista de arqueología, Enrique de Aguilera y Gamboa, XVII marqués de Cerralbo, es reconocido en la época como un «erudito viajero», interesado no sólo en las antigüedades clásicas sino también en la prehistoria reciente y los hallazgos arqueológicos que tuvieron lugar en Europa a lo largo del siglo, demostrando un interés especial por la arqueología más desconocida.
- Published
- 2017
28. Embalagem: o elemento imagem do produto
- Author
-
Madalena Sena
- Subjects
imagem ,produto ,embalagem ,comunicação ,compra ,Communication. Mass media ,P87-96 - Abstract
A embalagem é um objeto completo e complexo que reúne em si mesma duas grandes funções: a de conter o produto e a de o anunciar. Embora antagónicas estas duas funções coexistem na embalagem que, por um lado esconde o produto e, por outro o faz aparecer. O produto é o conteúdo da embalagem, é aquilo que consumimos e, a embalagem é apenas o seu contentor, contudo, a embalagem confunde-se com o produto tornando-os praticamente indissociáveis. A embalagem envolve, protege e dá forma ao conteúdo porém, essa função estrutural essencial tem como desvantagem a ocultação do próprio produto. Assim, se o conteúdo embalado fica oculto aos olhos do consumidor cabe à embalagem a tarefa de comunicar o que contém no seu interior. As imagens assumem assim o papel de anunciar o produto contido na embalagem de forma a torna-lo visível, mas também de o tornar apelativo ao ponto de influenciar a decisão de compra. As imagens são, portanto, o melhor património que o produto pode ter.
- Published
- 2019
- Full Text
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29. Implementación de Estándares en la Información
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Castro Munevar, Andrés Felipe, Gaitan Mendez, Jorge Eliecer, and Universidad Santo Tomás
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Standards ,Catalogo ,Internship ,Efficiency ,Colombia ,Entrenamientos ,Time ,Eficiencia ,Estándares ,Information ,Suppliers ,hydrocarbons ,Competitividad ,Compra ,Purchase ,Petrolero ,Experience ,Tiempo ,Data ,training ,competitiveness ,Hidrocarburos ,Datos ,Volatilidad ,Facturas ,Experiencia ,Invoices ,Volatility ,Esfuerzo ,Effort ,Productos ,Catalog ,Prácticas Profesionales ,Schlumberger ,Negocios Internacionales ,Proveedores ,Información - Abstract
Schlumberger al ser un gigante en el sector petrolero debe manejar muchos datos de proveedores, productos, contratos, etc. Por esta razón la empresa cuenta con una gran cantidad de plataformas y dashboards en donde se encuentra almacenada la información, el problema recae cuando esta información está mal diligenciada, desorganizada o faltante. Por esta razón el siguiente plan de mejoramiento propuso una estandarización de la información para así reducir costos, tiempo de trabajo y esfuerzos adicionales, pues al momento de diligenciar esta no existe una forma uniforme, y gracias a esto los equipos al momento de hacer un análisis deben de hacer un trabajo doble y dedicarle desde horas hasta días a la limpieza de la información. Schlumberger, being a giant in the oil sector, must handle a lot of data from suppliers, products, contracts, etc. sometimes it is poorly completed, disorganized or missing. For this reason, the following improvement plan has the purpose of proposing a standardization of the information in order to reduce costs, work time and additional efforts, since at the time of completing this there is no uniform form, and thanks to this the teams at the time of Doing an analysis must do double duty and dedicate from hours to days to cleaning the information. Profesional en Negocios Internacionales Pregrado
- Published
- 2023
30. Conocer los hábitos de compra de los alumnos de los Institutos Tecnológicos de la zona Noroeste del país.
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Herrera Pacheco, Laura Lorena, Lizárraga Silveyra, Carmen Miriam, Hernández Hernández, Verónica, Sáenz Córdova, Jesús, and Omar Bernardo, Durán García
- Abstract
Copyright of Congreso Internacional de Investigacion Academia Journals is the property of PDHTech, LLC and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2018
31. Exploring the Influence of Power in the Dynamics of Customer-Supplier Coopetition in the Case of Supplier Dominance.
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TRÉHAN, NATACHA and POURRAT, CYRIL
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COOPETITION ,SUPPLIERS ,SOCIAL dominance ,LONGITUDINAL method - Abstract
Copyright of Management international / International Management / Gestiòn Internacional is the property of Management International and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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- 2019
- Full Text
- View/download PDF
32. Caracterización de los hábitos de compra y consumo de vino en la ciudad de Chillán, Chile
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Nataly Guiñez Cabrera and Edinson Cornejo Saavedra
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Chile ,compra ,preferencias de consumo ,vino ,Commerce ,HF1-6182 ,Business ,HF5001-6182 - Abstract
Continuamente la industria vitivinícola se preocupa de la alta competitividad del sector, creando productos más sofisticados y de mayor calidad. Sin embargo, dejan de lado un punto relevante que es la división o segmentación del mercado, generando estrategias comerciales generalizadas y no desarrollando productos y estrategias de marketing específicas diferenciadoras para mercados con características distintas. La industria de los vinos debe estudiar más en profundidad cuáles son las necesidades y deseos de cada uno de los segmentos de consumidores, para otorgar una mezcla comercial especializada y direccionada a cada segmento. Éste es un estudio exploratorio que muestra las diferencias en las preferencias de consumo y en el comportamiento de compra que presentaron los grupos etarios de una muestra de 488 consumidores de vino de la ciudad de Chillán, Chile. Los resultados indicaron que existen diferencias en las preferencias y en el comportamiento de compra de bebidas alcohólicas, según la edad del consumidor. También existe una correlación positiva entre la razón de consumo “me gusta el vino por su sabor y olor” y las ocasiones preferentes de consumo de vino cotidiana (almuerzo o cena), formal (almuerzo o cena), barbacoas, reuniones familiares y en restaurantes. Esto muestra la importancia de que el sector vitivinícola desarrolle estrategias de comercialización para cada uno de estos segmentos y también priorice que el sabor y olor del producto es fundamental en este mercado.
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- 2016
33. MEDICAMENTOS GENERICOS: UMA ABORDAGEM NO MUNICIPIO DE VALE DO PARAISO, RONDONIA
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da Silva, Cleusa Moura, Valiatti, Tiago Barcelos, Calazans, Richard da Silva Pereira, Barcelos, Izabel Barbara, and de Oliveira SALVI, Jeferson
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- 2017
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34. Una aplicación del modelo beta para analizar la relación entre el índice de satisfacción ACSI con variables del sector bancario
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Cala Betancourt, Audrey Valentina and Tellez Piñerez, Cristian Fernando
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banking sector ,Satisfacción ,Sector Bancario ,Cliente ,Modelo beta ,Satisfaction ,ACSI index ,Estadísticas ,Compra ,beta model ,índice ACSI ,Servicio - Abstract
Por medio del uso de un modelo econométricomultivariadomedido anualmente,se realizóun estudio en el cual se tiene en cuenta elmodelo ACSI(American Customer Satisfaction Index)el cualrevelael índice de satisfacción del cliente frente a un sector económico, este modelo contiene variables latentes como la satisfacción del servicio, la intención de recompra, la calidad percibida, las expectativas generales y la recomendación; inicialmente se indago sobre algunas posibles variables que pueden influir en el sector bancario y así poder compararlas frente al índice de satisfacción el cual fue obtenido de la base de datos de “Sectorial Bancario” autorizada por la empresa “Customer Index Value“ (CIV) y poder generar la base de datoscon la cual se realizó dicho análisis.Para losiguientesetienen en cuenta cinco (5)bancos, para cada entidad bancaria se obtiene el índicede satisfacción medido por el modelo ACSI junto con algunas variables que influyen en el sector bancario como lo son las tasas de interés por producto, entre otras. Finalmente se aplica un modelo de regresión lineal betacon la variable de interés ylas variables auxiliares, donde el principal enfoque es encontrar la relación que puede tener el índice de satisfacción frente a lasdemás variables que se trabajaronyasí poder concluir si dichasvariablesinfluyendirectamente en el índice de satisfacción del cliente. Through the use of a multivariate econometric model measured annually, a study was carried out in which the ACSI model (American Customer Satisfaction Index) is taken into account, which reveals the customer satisfaction index compared to an economic sector, this model contains latent variables. such as service satisfaction, repurchase intention, perceived quality, general expectations, and recommendation; Initially, some possible variables that can influence the banking sector were inquired about and thus be able to compare them against the satisfaction index, which was obtained from the "Banking Sector" database authorized by the company "Customer Index Value" (CIV) and to be able to generate the database with which said analysis was carried out. For the following, five (5) banks are taken into account, for each bank, the satisfaction index measured by the ACSI model is obtained together with some variables that influence the banking sector, such as interest rates per product, among others. Finally, a beta linear regression model is applied with the variable of interest and the auxiliary variables, where the main focus is to find the relationship that the satisfaction index may have compared to the other variables that were worked on and thus be able to conclude if these variables influence directly on the customer satisfaction index. Profesional en estadística Pregrado
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- 2023
35. SACRIFÍCIO FINANCEIRO DO CONSUMIDOR: PROPOSIÇÃO DE UMA ESCALA
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Jairo de Pontes Gomes, Salomão Alencar de Farias, Marianny Jessica de Brito Silva, Francisco Vicente Sales Melo, and Polyana de Lourdes Saraiva do Nascimento
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Marketing ,Comportamento do consumidor ,Sacrifício financeiro ,Compra ,Desenvolvimento de escala. ,Commerce ,HF1-6182 ,Business ,HF5001-6182 - Abstract
O artigo contribui para a medição e definição adequada do sacrifício financeiro de compra ao desenvolver um conceito e uma escala do sacrifício financeiro do consumidor, lacuna encontrada no Marketing.
- Published
- 2018
36. Satisfacción con la vida, actitudes hacia la compra y actitudes hacia el endeudamiento
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María Pía Godoy B., Lorena Araneda O., Milisén Díaz V., Pablo Villagrán G., and Sergio Valenzuela C.
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satisfacción con la vida ,actitudes ,consumo ,compra ,endeudamiento ,Psychology ,BF1-990 - Abstract
El presente estudio buscó identificar la presencia de relación entre la satisfacción con la vida,actitudes hacia la compra y el consumo y actitudes hacia el endeudamiento. La muestra se conformó por 744 personas pertenecientes a la ciudad de Temuco y la comuna de Padre Las Casas, a quienes se les administró la escala de satisfacción con la vida, la escala de actitudes hacia el endeudamiento y la escala de actitudes hacia la compra y el consumo. Los resultados muestran que un mayor nivel de satisfacción con la vida se relaciona de modo directo con actitudes hacia el endeudamiento austeras y actitudes hacia la compra racionales. Se reporta además que un nivel bajo de satisfacción con la vida correlaciona de modo inverso con actitudes hacia las compras compulsivas, impulsivas y hedonistas.
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- 2015
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37. Optimización de los Procesos de Compra y Venta de Divisas
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Carranza Gámez, David Felipe, Castillo Castellanos, Diego Fernando, and Universidad Santo Tomàs
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Foreign exchange ,Liderazgo ,Cultura Organizacional ,Divisas ,Bank ,Innonación ,Sale ,Venta ,Negocios Internacionales ,Compra ,Purchase ,Banco - Abstract
El Banco de Occidente es una entidad financiera perteneciente al Grupo Aval Acciones y Valores, al ser una empresa colombiana, su sede principal se encuentra en la Ciudad de Cali. Su trayectoria en banca ha sido mayor a 53 años; es reconocida gracias a su cultura organizacional y liderazgo. Generando en sus clientes fidelización gracias a su efectividad en procesos y su constante innovación. La división de Negocios internacionales desarrolla sus operaciones bajo la Circular Reglamentaria Externa DCIN 83 avalando cualquier tipo de operación cambiaria en el país. El profesional en práctica se responsabiliza de las operaciones cambiarias de compra y venta, en dos regionales a Nivel Nacional, la regional de Bogotá y la de Barranquilla, donde ejecutará las siguientes funciones: 1. Asesoramiento al cliente corporativo de banca PYME, mediante llamadas telefónicas para el cumplimiento de las operaciones internacionales, en las cuales predominan en el envío o recepción de abonos. 2. Apoyo en el envío de documentos o certificaciones que ratifiquen al cliente que sus operaciones fueron tramitadas con satisfacción, cumpliendo las normativas cambiarias ante el Banco de la República y la DIAN. El presente documento tiene como objetivo evidenciar el proceso de mejora desarrollado en la División de Negocios Internacionales en el Banco de Occidente por el estudiante en práctica, que tenía como finalidad la optimización de procesos en la compra y venta de divisas, a partir de la implementación de un CRM que integra la información para su consulta en tiempo real, por parte de todos los asociados a la operación, permitiendo una respuesta eficaz al cliente externo en desarrollo e su operación cambiaria. Concluyendo así, que una vez se aplicará este software disminuiría significativamente las llamadas de consulta sobre las operaciones de divisas por parte de los clientes incrementando índices de satisfacción, así como la productividad en el área disminuyendo el tiempo de respuesta a usuarios. Banco de Occidente is a financial institution belonging to Grupo Aval Acciones y Valores, being a Colombian company, its headquarters are located in the city of Cali. Its trajectory in banking has been more than 53 years; it is recognized thanks to its organizational culture and leadership. It generates customer loyalty thanks to its effectiveness in processes and constant innovation. The International Business division develops its operations under the External Regulatory Circular DCIN 83 endorsing any type of foreign exchange operation in the country. The professional in practice is responsible for the foreign exchange operations of purchase and sale, in two regions at national level, the regional of Bogota and Barranquilla, where he/she will perform the following functions: 1. Advice to the corporate client of SME banking, by means of telephone calls for the fulfillment of international operations, in which they predominate in the sending or reception of credits. 2. Support in the sending of documents or certifications that ratify to the client that their operations were processed with satisfaction, complying with the exchange regulations before the Banco de la República and the DIAN. The objective of this document is to demonstrate the improvement process developed in the International Business Division of Banco de Occidente by the student in practice, which was aimed at optimizing processes in the purchase and sale of foreign exchange, from the implementation of a CRM that integrates information for consultation in real time, by all those associated with the operation, allowing an effective response to the external customer in development and its foreign exchange operation. Thus concluding that once this software is implemented, it will significantly reduce the number of consultation calls on foreign exchange operations by customers, increasing satisfaction rates, as well as productivity in the area by reducing the response time to users. Profesional en Negocios Internacionales Pregrado
- Published
- 2022
38. Fatores que influenciam a intenção de compra física e online de idosos em supermercados
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Sadoth Giraldo Acosta, Judith Cavazos Arroyo, Yésica Mayett Moreno, and Cecilia Isabel Calderón Valencia
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Risk perception ,id.loc.gov/authorities/subjects/sh97007573 [http] ,Strategy and Management ,id.loc.gov/authorities/subjects/sh85114202 [http] ,Publicidad boca a boca ,Percepción ,J14 Economics of the elderly ,Preferencias de los consumidores ,Word-of-mouth advertising ,Imagen de la marca ,Management of Technology and Innovation ,Consumidor ,id.loc.gov/authorities/subjects/sh85016403 [http] ,Brands ,Recomendación voz a voz ,Risk assessment ,Marketing ,Riesgos percibidos ,M31 Marketing ,credibilidade da marca ,Referidos de negocios ,Comportamiento ,Adulto ,Consumer behaviour ,Branding ,id.loc.gov/authorities/subjects/sh85002087 [http] ,Intención de compra ,Marcas registradas ,vocabularies.unesco.org/thesaurus/concept1513 [http] ,Branding (Mercadeo) ,riscos percebidos ,Risk ,Economics and Econometrics ,Comportamiento del consumidor ,Adultos mayores ,Productos de marca ,vocabularies.unesco.org/thesaurus/concept6377 [http] ,Purchase intention ,elderly ,Riesgo ,Credibilidad de marca ,recomendação boca a boca ,Shopping ,intenção de compra ,idosos ,Branding (Marketing) ,vocabularies.unesco.org/thesaurus/concept386 [http] ,id.loc.gov/authorities/subjects/sh87006429 [http] ,voice to voice ,Adults ,Behaviour ,Adultos ,Business and International Management ,Brand name products ,Compra ,Evaluación del riesgo ,Trademarks ,brand credibility ,Compras ,id.loc.gov/authorities/subjects/sh85121778 [http] ,Marcas ,Business referrals ,vocabularies.unesco.org/thesaurus/concept17120 [http] ,id.loc.gov/authorities/subjects/sh2007006470 [http] ,Consumer behavior ,Purchasing ,Consumers' preferences ,id.loc.gov/authorities/subjects/sh85031496 [http] ,vocabularies.unesco.org/thesaurus/concept15060 [http] ,Percepción del riesgo ,Consumers ,Perception ,Older people ,Ancianos ,Finance ,perceived risks ,id.loc.gov/authorities/subjects/sh94006574 [http] - Abstract
Resumen Esta investigación buscó establecer las relaciones estructurales entre los riesgos percibidos con la recomendación personal y electrónica del voz a voz, su impacto en la credibilidad de la marca y la intención de compra física y en línea de los adultos mayores en los supermercados de Bogotá, Colombia. Participaron 501 adultos mayores y los datos se analizaron mediante un modelo de ecuaciones estructurales de mínimos cuadrados parciales. Se demostró la existencia de altos riesgos percibidos tanto en las compras físicas como en las compras en línea. Estos riesgos influyen en el voz a voz personal y electrónico; además, impactan en la credibilidad de la marca, lo que repercute en la intención de compra física y en línea. Se sugieren acciones estratégicas para atender a esta población. Clasificación JEL: M31, J14. Abstract This research sought to establish the structural relationships between perceived risks with the personal and electronic voice-to-voice recommendation, their impact on brand credibility, and the physical and online purchase intention of older adults in supermarkets in Bogotá, Colombia. A total of 501 older adults participated and data were analyzed using partial least squares structural equation modeling. The existence of high perceived risks in both physical and online shopping was demonstrated. These risks influence personal and electronic voice-to-voice. In addition, they impact brand credibility, which impacts online and physical purchase intention. Strategic actions are suggested to address this population. Resumo Esta pesquisa buscou estabelecer as relações estruturais entre os riscos percebidos da recomendação pessoal e eletrônica boca a boca, seu impacto na credibilidade da marca e a intenção de compra física e online de idosos em supermercados de Bogotá, Colômbia. Participaram 501 idosos e os dados foram analisados por meio de um modelo de equação estrutural de mínimos quadrados parciais. Demonstrou-se a existência de altos riscos percebidos tanto nas compras físicas quanto nas compras online. Esses riscos influenciam a recomendação pessoal e eletrônica boca a boca; além disso, impactam na credibilidade da marca, o que afeta a intenção de compra online e presencial. Sugerem-se ações estratégicas para atender essa população.
- Published
- 2022
39. Compra Dirigida: Compra i distribució de peix de llotja en Mercadona
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Fajardo Sevilla, Pau
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Optimization ,Distribución ,Grado en Ingeniería Informática-Grau en Enginyeria Informàtica ,Angular ,Lonja ,Llotja ,Distribution ,Optimización ,Algorisme ,Algorithm ,ARQUITECTURA Y TECNOLOGIA DE COMPUTADORES ,Fish ,Fish Market ,Algoritmo ,Peix ,Compra ,Optimització ,Java ,Purchase ,Distribució ,Pescado - Abstract
[CA] Fins ara, el peix fresc que Mercadona compra en les llotges es distribueix de manera manual, és a dir, una persona és responsable de tindre en compte les diferents opcions que hi haja i triar la més òptima. Aquest procés és bastant ardu i pot no tindre en compte alguns factors. Per això, s’ha decidit realitzar un algorisme que resolga aquest problema de la forma més òptima possible. En aquest treball es desenvolupen diversos algorismes que assignaran la quantitat necessària a comprar en cada llotja i establiran el destí ideal per a aquesta compra. Aquests algorismes podran ser comparats entre ells a través d’una interfície on es mostraran les dades. Així, des de l’empresa, puguen triar el que més s’ajuste., [ES] Hasta ahora, el pescado fresco que Mercadona compra en las lonjas se distribuye de forma manual, es decir, una persona es responsable de tener en cuenta las diferentes opciones que haya y escoger la más óptima. Este proceso es bastante arduo y puede no tener en cuenta algunos factores. Por esto, se ha decidido realizar un algoritmo que resuelva este problema de la forma más óptima posible. En este trabajo se desarrollan varios algoritmos que asignarán la cantidad necesaria a comprar en cada lonja y establecerán el destino ideal para esta compra. Estos algoritmos podrán ser comparados entre ellos a través de una interfaz donde se mostrarán los datos. Así, desde la empresa, puedan escoger el que más se ajuste., [EN] Until now, the fresh fish that Mercadona buys from the fish markets is distributed manually, i.e., one person is responsible for taking into account the different options available and choosing the most optimal one. This process is quite arduous and may not take into account some factors. For this reason, it has been decided to develop an algorithm that solves this problem in the most optimal way possible. In this work, several algorithms are developed that will assign the necessary quantity to be purchased in each fish market and will establish the ideal destination for this purchase. These algorithms can be compared through an interface where the data will be displayed. Thus, from the company, they can choose the one that best fits.
- Published
- 2022
40. Las plataformas digitales como servicios públicos en Colombia
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Roa Diaz, Fernando Alonso, Higuera Jimenez, Diego Mauricio, and Universidad Santo Tomás Tunja
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Electronic commerce ,guarantees ,protección ,B2C ,consumers ,information ,C2C ,purchase ,public services ,compra ,sale ,business ,Comercio electrónico ,negocios ,garantías ,entrepreneurs ,productos ,protection ,Web ,empresarios ,consumidores ,products ,servicios públicos ,información ,RegTech ,venta - Abstract
Desde la óptica del derecho administrativo se abordara concretamente la inclusión de las plataformas digitales en el Estado colombiano desde la óptica de los negocios virtuales en su extensión B2C, C2C, advirtiendo que las nuevas plataformas negóciales en la red, aplicaciones de entretenimiento, portales de negocios etc., han trascendido la óptica de ser simples ciberespacios de contenido, o de operaciones mercantiles y se han convertido en servicios públicos y su crecimiento exponencial compromete al estado a ser participe en su regulación para el correcto uso, y la protección que deriva de ella, es fundamental para el logro de los fines del mismo, de esta manera esta tesis de grado está orientada a demostrar la necesidad de regulación Publica de estas actividades y de las competencias públicas que se derivarían del control que debe tener el estado en estas actividades From the pointofviewofadministrative law, thein clusion of digital platforms in the ColombianStatewill be specificallyaddressedfromthepointofviewof virtual business in its B2C, C2C extension, warningthatthe new businessplatformsonthenetwork, entertainmentapplications, businessportals etc., have transcended theopticsofbeing simple cyberspacesofcontent, orcommercialoperations and havebecomepublicservices and theirexponentialgrowthcommitsthestateto be a participant in itsregulationforthecorrect use, and theprotectionthat derives fromit. , isessentialfortheachievementofitspurposes, in thiswaythisthesisisaimed at demonstratingtheneedforPublicregulationoftheseactivities and thepublicpowersthatwould derive fromthe control thatthestatemusthave in theseactivities. Magister en Derecho Administrativo Maestría
- Published
- 2022
41. O Electronic Word-of-Mouth na customer journey da compra de livros
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Varela, Catarina Isabel Barco and Santos, Susana Fernandes dos
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Pre-purchase ,Creation ,Credibility ,Pós-compra ,Quantity ,Quantidade ,Valência ,Post-purchase ,Customer Journey ,Avaliação ,Criação ,Credibilidade ,Valence ,Motivações ,Demand ,eWOM ,Motivations ,Pré-compra ,Compra ,Evaluation ,Procura ,Purchase - Abstract
Mestrado Bolonha em Marketing Atualmente, com o crescimento do mundo digital, os consumidores começaram a partilhar as suas experiências com produtos e serviços através de comentários online, o que se tornou uma nova forma de Word-of-Mouth designada por electronic word-ofmouth (eWOM). Estudos indicam que esta forma de partilhar opiniões pode impactar as decisões de compra e, consequentemente, a Customer Journey. Apesar deste tema ser bastante estudado, os insights têm sido fragmentados em diferentes direções. Por exemplo, no setor livreiro existe escassez de estudos que abordem o eWOM na Customer Journey de forma holística e compreensiva. Assim, o presente estudo tem como objetivo perceber qual o impacto das diferentes fases do eWOM (criação, exposição e avaliação) nas várias etapas da Customer Journey (pré-compra, compra e pós-compra) da compra de livros, propondo um modelo no qual se incluam as motivações e os elementos do eWOM no setor livreiro. O presente estudo é mono-método quantitativo, realizado num horizonte temporal cross-sectorial. A amostra utilizada é não-probabilística por conveniência, sendo o método de recolha de dados o questionário online. Neste, obteve-se um total de 442 respostas, cujos dados foram analisados no software IBM SPSS. Da análise de dados verifica-se que apenas não existe procura de informação de eWOM na fase da pós-compra. Em relação às motivações para criar, procurar e avaliar eWOM, os consumidores não procuram informação tendo em consideração a perícia percebida da fonte, nem a avaliam por serem suscetíveis de influência. Por fim, dos elementos do eWOM é necessário destacar que, ao contrário da literatura existente, a credibilidade não é influente no momento da compra. Em termos académicos, este estudo amplia a literatura sobre o eWOM, aprofundando compreensivamente a sua relação com a Customer Journey. A nível prático, fornece informações que podem ajudar os marketers a encontrarem estratégias nas quais utilizam o eWOM em seu benefício. Currently, with the growth of the digital world, consumers have started to share their experiences with products and services through online reviews, which has become a new form of Word-of-Mouth called electronic word-of-mouth (eWOM). Studies indicate that this way of sharing opinions can impact purchasing decisions and, consequently, the Customer Journey. Despite this topic being extensively studied, insights have been fragmented in different directions. For example, in the book sector there is a lack of studies that approach eWOM in the Customer Journey in a holistic and comprehensive way. Thus, the present study aims to understand the impact of the different phases of eWOM (creation, exposure and evaluation) on the various stages of the Customer Journey (pre-purchase, purchase and post-purchase) of a book purchase, proposing a model in which the motivations and elements of eWOM in the book sector are included. The present study is quantitative mono-method, carried out in a cross-sectoral time horizon. The sample used is a non-probabilistic, convenience sample and the data collection method is the online questionnaire. A total of 442 responses were obtained, whose data were analyzed using the IBM SPSS software. From the data analysis, it appears that there is just no demand for eWOM information in the post-purchase phase. Regarding the motivations to create, search, and evaluate eWOM, consumers do not seek information considering the perceived expertise of the source, nor do they evaluate it because they are susceptible to influence. Finally, from the eWOM elements it is necessary to highlight that, contrary to the existing literature, credibility is not influential at the time of purchase. In academic terms, this study expands the literature on eWOM, comprehensively deepening its relationship with the Customer Journey. On a practical level, it provides information that can help marketers find strategies in which they use eWOM to their advantage. info:eu-repo/semantics/publishedVersion
- Published
- 2022
42. Actitud hacia el consumo, ahorro y endeudamiento en titulados de una universidad pública del sur de Chile.
- Author
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Pía Godoy, María, Sepúlveda, José, Araneda, Lorena, Canario, Rubén, Fonseca, Javier, and Sáez, Carlos
- Subjects
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ECONOMIC conditions of college students , *SAVINGS , *PERSONAL finance , *STUDENT loan debt , *DEBT , *STUDENT finance , *CONSUMPTION (Economics) - Abstract
Since the decade of 1970 onward in Chile, there has been a substantial change in terms of economic behaviour, which stems mainly from the installation of a neoliberal socioeconomic model. The profound consequences of this change for the Chilean society can be seen to this day, 40 years later, and these consequences include: broader access to goods and services for segments of the population that were previously excluded and/or that were a privilege of the economic elites; the assignation of new meanings to the concepts of purchase; and saving and indebtedness. These are all key concepts for the development and comprehension the neoliberal model. Complementary, the study of university graduates' behaviour is especially relevant in this area, considering that higher education is often thought to play a substantial role in social mobility. In the Chilean context, the transformations of the educational system have favoured the expansion of the admission numbers up to the point that seven of ten Chileans that pursue a graduate degree are the first members of their family to reach this educational level. Considering the above, the present study aims to compare attitudes towards purchase, saving and indebtedness in graduates from a university in southern Chile, by gender, socioeconomic level and faculty. The study follows a quantitative, cross-sectional, non-experimental, ex-post-facto design, with a descriptive-correlational scope. A questionnaire was completed by 120 participants contacted via snowball method. The questionnaire included: the Attitudes toward Indebtedness Scale; Attitudes toward Saving Scale; and Attitudes toward Purchase Scale, a scale that evaluates the participants' socioeconomic level and other sociodemographic information to help describe the sample. Descriptive analyses were carried out, along with mean and median comparisons for gender, socioeconomic level and faculty (t tests for independent samples and Mann-Whitney U tests). Finally, correlation tests with Pearson's r test were carried out to test associations between the scales and subscales. Results showed a profile that is desirable in university graduates in terms of attitudes towards saving, indebtedness and purchase, that is: favourable attitudes toward saving, austerity (a subscale of attitudes toward indebtedness) and rationality (a subscale of attitudes toward purchase), as well as negative attitudes toward hedonism (a subscale of attitudes toward indebtedness), and compulsivity and impulsivity (subscales of attitudes toward purchase). In terms of comparison, differences were found when comparing participants by gender in terms of attitudes toward compulsivity, and by their socioeconomic level by attitudes toward austerity in the indebtedness. Both these differences, although significant, were low when considering their effect size. No differences were found when comparing the faculty to which participants belonged in terms of attitudes toward saving, indebtedness and purchase. Finally, results showed associations between attitudes toward saving and austerity and with rationality, and between compulsivity and austerity (inversely) and with impulsivity. These results highlight the need to strengthen the attitudinal aspect in higher education environments where economic literacy is carried out, aiming to prepare students for their insertion into the workforce and their role as active citizens. Limitations of this study include the subjective self-report measurements used, which are susceptible to the effect of social desirability. This limitation hinders the extrapolation of the results in terms of attitudes into actual behaviour in the real world. Another limitation comes from the sampling method used (snowball) and sample size, which does not allow to generalize the results to the population. Drawing from both findings and limitations, suggestions for future research in the subject of economic literacy and related issues are outlined. [ABSTRACT FROM AUTHOR]
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- 2018
43. RESPONSABILIDAD DEL ESTADO FRENTE A UN POTENCIAL OFERENTE POR CONTRATAR DIRECTAMENTE CUANDO DEBIÓ LLAMAR A UN PROCEDIMIENTO COMPETITIVO.
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GIRIBALDI, NATALIA VELOSO
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- 2018
44. Necesidades sentidas del consumidor en relación a la industria alimentaria.
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Domínguez Jiménez, Pedro J.
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FOOD industry , *FOOD consumption , *FOOD habits , *GROCERY shopping , *LIFESTYLES & health , *FOOD sales & prices - Abstract
The Spanish consumer has evolved according to the economic level and changes in life styles. The economic crisis between 2007 and 2015 resulted in the search for savings to face job uncertainties and consumer shifts towards more economic and basic products. Now we find a consumer who still has some behaviors from the recent crisis, along with other very relevant attitudes, such as the search for comfortable and convenient foods; indulgent foods (Premium, the boom of gastronomy), increased consumer awareness and the search for healthy alternatives in food. There are also other considerations that influence this behavior such as the fact that the consumer is increasingly connected (social networks, internet) and therefore more exposed to information (or misinformation in some cases). [ABSTRACT FROM AUTHOR]
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- 2018
- Full Text
- View/download PDF
45. Papel de las organizaciones de consumidores en la alfabetización alimentaria de la población.
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Rodríguez, Juan Moreno and Moreno Rodríguez, Juan
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NUTRITION education , *FOOD studies (Education) , *FOOD consumption , *CONSUMERS , *FOOD sales & prices , *GROCERY shopping , *CONSUMER preferences - Abstract
Objectives: to gain a better understanding about consumers in order to be able to inform them, improve their protection and promote their responsibility, emphasizing the role of consumer organizations in improving the food literacy of the Spanish population.Methods: more than 2,000 families from all the Autonomous Regions of Spain participated in the "Survey on consumer habits 2016", which aimed to better understand the profile of the new Spanish consumer and encourage responsible consumption. We analysed consumer habits, factors that influence purchase and level of information of consumers.Results: some 65% of consumers choose supermarkets as their usual place of purchase; the purchase of fresh products is imposed on the rest. The data reflect dietary habits of citizens are less healthy than recommended and little knowledge about food allergen-free, ecological or transgenic foods. About 75% acknowledge that the economic situation forced them to change partially consumption and food habits. When selecting a product, people value the most quality and price, factors that together with the proximity of the point-of-purchase influence the choice of place of purchase. 71% of consumers say they look for information about products before buying them and find it on labels. They value information on expiration date, ingredients, price, place of origin and nutritional information. Only 71% difference between expiration date and preferential consumption.Conclusions: for a consumer association, nutrition education should not only contemplate the dissemination of information about food and nutrients, but also provide tools to know what to do and how to act to improve nutrition, creating environments that provide good food options and capabilities that allow to individuals, institutions and companies to commit to adopting healthier practices. [ABSTRACT FROM AUTHOR]- Published
- 2018
- Full Text
- View/download PDF
46. CONSUMER FINANCIAL SACRIFICE: PROPOSING A SCALE.
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de Pontes Gomes, Jairo, de Farias, Salomão Alencar, de Brito Silva, Marianny Jessica, Melo, Francisco Vicente Sales, and de Lourdes Saraiva do Nascimento, Polyana
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CONSUMER behavior ,CONSUMPTION (Economics) ,CONSUMER goods - Abstract
Copyright of Revista de Administração FACES Journal is the property of Revista de Administracao FACES Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2018
- Full Text
- View/download PDF
47. PERCEPÇÃO DE CONSUMIDORES E-COMMERCE DO ESTADO DE SÃO PAULO COM A COMPRA DE PRODUTOS IMPORTADOS.
- Author
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de Carvalho, Marcos Caetano Gomes, Aida Endo, Letícia Miyuki, and Filenga, Douglas
- Abstract
Copyright of Revista Fatec Zona Sul (REFAS) is the property of Revista Fatec Zona Sul (REFAS) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2018
48. Más acá del consumo: glocalización.
- Author
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PÉREZ, JAIRO MARCOS
- Abstract
Copyright of Bajo Palabra: Journal of Philosophy is the property of Bajo Palabra: Journal of Philosophy and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2018
- Full Text
- View/download PDF
49. Obligaciones que contraen las partes al suscribir un contrato de compraventa mercantil
- Author
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Martín Osante, José Manuel, F. DERECHO - S. BIZKAIA, ZUZENBIDE F. - BIZKAIKO O., Derecho de la empresa, Enpresa zuzenbidea, García Matesanz, Irene, Martín Osante, José Manuel, F. DERECHO - S. BIZKAIA, ZUZENBIDE F. - BIZKAIKO O., Derecho de la empresa, Enpresa zuzenbidea, and García Matesanz, Irene
- Abstract
[ES] El presente Trabajo de Fin de Grado tiene como objetivo realizar un análisis legal, doctrinal y jurisprudencial de las obligaciones de las partes al suscribir un contrato de compraventa mercantil. El trabajo queda dividido en tres grandes bloques precedidos de un apartado introductorio en el que se resume el estudio. Se comienza con las obligaciones del comprador, siendo las obligaciones del vendedor desarrolladas a continuación y finalizando con el estudio detallado de la transmisión de propiedad y riesgos en la compraventa. Todo ello siempre desde una perspectiva mercantil con el Código de Comercio como hilo conductor.
- Published
- 2022
50. Agropop Web, una plataforma web para la compraventa de productos agrícolas
- Author
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Valderas Aranda, Pedro José, Universitat Politècnica de València. Departamento de Sistemas Informáticos y Computación - Departament de Sistemes Informàtics i Computació, Universitat Politècnica de València. Escola Tècnica Superior d'Enginyeria Informàtica, Airimitoaie, Catalin Florin, Valderas Aranda, Pedro José, Universitat Politècnica de València. Departamento de Sistemas Informáticos y Computación - Departament de Sistemes Informàtics i Computació, Universitat Politècnica de València. Escola Tècnica Superior d'Enginyeria Informàtica, and Airimitoaie, Catalin Florin
- Abstract
[ES] Agropop se define, en líneas generales, como una plataforma web de compra, venta, trueque, reparto o cualquier otro tipo de transacción entre individuos o colectivos, de productos agrícolas. La plataforma se construye sobre una serie de tecnologías de cierta fama, destacando: Django como framework para desarrollar un servidor web en el lenguaje Python y Svelte como framework para desarrollar el cliente web en el lenguaje Typescript. Este proyecto pretende documentar el proceso para conseguir lo anteriormente mencionado hasta el punto de tener un producto mínimo para mostrar a cierta cantidad de usuarios. Para ello, se utilizan una serie de metodologías y estrategias de trabajo, destacando la metodología ágil Scrum, Kanban, Test-driven development, Trunk Based Development y otras. También quedan documentados ciertos análisis técnicos del problema, tanto previos, como pueden ser diferentes esquematizaciones abstractas del problema: casos de uso, diagramas de clase, diagramas de componentes, como posteriores: análisis de la seguridad y rendimiento de los componentes más importantes., [CA] Agropop es definex, en general, com una plataforma web de compra, venda, bescanvi, repartiment o qualsevol altre tipus de transacció entre individus o colectius, de productes agrícoles. La plataforma es construeix sobre una sèrie de tecnologies de certa fama, destacant: Django com a framework per a desenvolupar un servidor web en el llenguatge Python y Svelte com a framwork pera desenvolupar un client web en el llenguatge Typescript. Aquest projecte pretén documentar el procés utilitzat per aconsguir el esmentat anteriorment fins a tindre un producte mínim per a mostrar a certa cantitat d’usuaris. Per això, s’utilitzen una serie de metodologies i estrategies de treball, destacant la metodologia àgil Scrum, Kanban, Test-driven development, Trunk Based Development y altres. També son documentats certs anàlisis tècnics del problema, tant previs, com diferents esquematitzacions abstractes del problema: casos d’ús, diagrames de clase i componentes, com posteriors: anàlisis de securitat i rendiment dels components més importants., [EN] Agropop is defined, in general terms, as a web platform which provides its users with the ability to sell, buy, barter, distribute or any other type of transaction between invidivuduals of produce-based products. The platform is built upon a series of famous technologies, highlighting: Django as a framework to develop the web server using the Python language, and Svelte as a framework to develop the web client using the Typescript language users. To do so, a series of metodologies and work strategies are being used, highlighting the agile methodology Scrum, Kanban, Test-driven Development, Trunk Based Development and others. Other technical analysis will also be provided. These will be either previous to the development process, like building different abstract schemas and diagrams to predefine behaviour, like use case, class and componentes diagrams, or posterior: security and performance analyses of the most important componentes.
- Published
- 2022
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