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Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of International Journal of Professional Business Review (JPBReview) is the property of Open Access Publications LLC and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study aimed to propose a framework with determinant elements for collaborative consumption, to understand how individuals behave regarding sharing practices. Exploratory research with a quali-quantitative approach was conducted through a survey with specialists in studies on collaborative consumption in Brazil, who have publications and works developed on the subject in the last three years, so that they presented contributions anchored in their practical experiences and theoretical. The results were qualitatively categorized and analyzed according to the translation validity technique (face validity and content validity). And quantitatively, analyzes were made based on the weighted average, standard deviation, and Content Validity Index (CVI). Based on the results presented in this study, collaborative consumption is conceptualized as an activity to generate access to tangible and intangible resources activated by sharing, mediated by the use of platforms both in the peer-to-peer relationship and by intermediary companies, through some compensation (monetary or not) and social, environmental, economic and individual factors are relevant and representative to measure the tendency of consumers' behavior to practice collaborative consumption.

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The study explores the influence of colors on purchasing decisions for the Chevrolet Ônix car, considering the evolution of information access and the growing importance attributed to marketing strategies related to this theme. The central objective is to ascertain whether colors play a significant role in the decision-making process of purchasing this vehicle. The research adopts a descriptive and quantitative approach, utilizing a questionnaire distributed through social media to a sample of 647 respondents. Specific objectives include characterizing participant profiles, identifying preferred and rejected colors, and analyzing the relationship between color preferences, sociodemographic data, consumption habits, and the purchase decision-making process. Results reveal that consumers exhibit a conservative preference for traditional colors already established in the market, such as white, black, gray, blue, and red, over more innovative options. Data analysis was conducted using linear regression, employing Excel and SPSS software (version 23). These findings underscore the importance of colors in consumer perception and suggest that marketing strategies should carefully consider the chromatic preferences of the target audience. [ABSTRACT FROM AUTHOR]

Resumo Introdução: Fatores socioeconômicos e demográficos dos municípios podem afetar os serviços da atenção primária, influenciando na satisfação dos usuários. Objetivo: Verificar a relação entre a satisfação do usuário com a atenção primária e as condições socioeconômicas e demográficas dos municípios brasileiros. Método: Estudo transversal baseado nas entrevistas de usuários das equipes de atenção básica participantes do 2º Ciclo do Programa Nacional de Melhoria do Acesso e da Qualidade da Atenção Básica, realizado em 2013 e 2014. A análise da satisfação do usuário considerou questões organizacionais e aspectos assistenciais. A avaliação foi distribuída em seis estratos municipais, considerando fatores socioeconômicos e demográficos. Realizou-se análise de variância objetivando comparar as médias de satisfação dos usuários entre os estratos. Resultados: Usuários de municípios com pior condição socioeconômica e população menor que 10 mil habitantes apresentaram maior satisfação que a média em relação à maioria dos aspectos organizacionais. Nas questões assistenciais, participantes de municípios com melhor condição socioeconômica ou com população maior que 500 mil habitantes se mostraram mais satisfeitos em relação ao cuidado do diabetes e da hipertensão arterial. Conclusões: A satisfação dos usuários é maior nas questões organizacionais do que nas subdimensões assistenciais, ensejando a necessidade de investimento para melhorar a prestação do cuidado.

A literatura sobre impulsividade de compra tem negligenciado que a impulsividade pode fazer parte de processos criativos e lúdicos de descoberta. Para preencher essa lacuna, este estudo investiga as atitudes de consumidores que vivenciam impulsividade durante a prática de bricolagem em mercados de segunda mão. Por meio de um levantamento on-line e modelagem por equações estruturais, foram analisados dados de 775 consumidores, descobrindo que a atitude de caça ao tesouro dispara a impulsividade nesses mercados e a consciência de serendipidade, ambas sendo antecedentes de processos criativos na prática da bricolagem. Este estudo contribui para a literatura ao oferecer um modelo explicativo parcimonioso sobre como a impulsividade, a caça ao tesouro, a serendipidade e a prática da bricolagem podem fazer parte de processos criativos e lúdicos de consumo, promovendo uma visão positiva da impulsividade, em contraste com a visão tradicional majoritariamente negativa.

Purpose: This study aimed to analyze the influence of human values on impulse buying behavior and whether this influence differs between genders. Originality/value: The research contributes to the understanding of the relationship between the values individuals prioritize and their impulsive buying behavior. The results can offer guidance to professionals and business managers in conducting their sales strategies and to researchers when considering human values in investigations of buying behavior, enabling new understandings. Design/methodology/approach: A model with two scales, impulsive buying and human values, consolidated in the Brazilian context, was applied, resulting in 414 responses analyzed through structural equation modeling. Findings: The results demonstrated that human values affect impulsive buying behavior, indicating that the values of pleasure, emotion, and religiosity have a positive relationship, and the values of health and knowledge have a negative relationship. Samples by gender presented significant differences, as survival and emotion have a greater positive influence on impulsive buying in men, while women are more influenced by the pleasure and emotion values and have a negative relationship with the affectivity value. [ABSTRACT FROM AUTHOR]

Copyright of Revista Eletrônica de Ciência Administrativa is the property of Instituto Brasileiro de Estudos e Pesquisas Sociais and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista de Economia e Sociologia Rural is the property of Sociedade Brasileira de Economia e Sociologia Rural and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista de Economia e Sociologia Rural is the property of Sociedade Brasileira de Economia e Sociologia Rural and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Tourism & Management Studies is the property of Escola Superior de Gestao, Hotelaria e Turismo, Universidade do Algarve and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Estudios Gerenciales is the property of Universidad ICESI and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista FACE is the property of Universidad de Pamplona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Esta pesquisa tem como objetivo compreender as motivações e influências do comportamento do consumidor de aplicativos de comida no município de Barreiras-BA. Por meio de um estudo qualitativo e descritivo, para investigar o comportamento do consumidor em relação às vendas online de alimentos, realizaram-se 10 entrevistas com consumidores de aplicativos de comida no município de Barreiras-BA. A partir disso, ao investigar as motivações de consumo, foram encontrados resultados que dizem respeito à conveniência, variação do cardápio, promoções e cupons de desconto, da novidade ao fenômeno coletivo. Para as influências externas de consumo, foram identificadas três categorias para esta análise e discussão: círculos sociais, comida local versus alimento comoditizado e distância entre residência e restaurante. Quanto aos achados para as influências externas foram identificadas três categorias para esta discussão e análise: personalidade, estilo de vida e hábitos saudáveis. Este estudo contribui para o campo do conhecimento científico do comportamento do consumidor, especialmente por refletir essa realidade por meio das pessoas que utilizam aplicativos em um contexto de pandemia, com restrições e reestruturações nos modos de viver e consumir.

O presente estudo investigou como os processos deuser experience design(UXdesign) são per-cebidos pelos usuários de iPhone levando em consideração a usabilidade da interface e o seuimpacto na percepção e no comportamento de consumo de jovens usuários do Rio de Janeiro.Investigou-se a perspectiva de Solomon (2016) em relação ao comportamento do consumidor noque diz respeito aos conceitos de atitude e percepção, além da ótica de Nielsen (1993) e Norman(1998) quanto às questões técnicas que a UX (experiência do usuário) abrange e, por fim, dascontribuições de Zikmund e Babin (2011) no que tange a realização, tratamento e análise dogrupo focal. As principais contribuições do estudo apontam para a alta relevância de percepçãode alta qualidade da UXdesignem promover experiência de consumo relevante no que abrangequestões relativas à intuitividade, usabilidade, interface de usuário e até mesmo a valores esté-ticos, promovendo a construção de uma fidelidade de longo prazo do usuário com o produto e,consequentemente, com a marca. Esse fato pode ser explicado por o iPhone possuir um sistemaoperacional percebido como de muito fácil uso. Dessa forma, acaba sendo prático para o usuárioter um iPhone para realizar desde suas tarefas de trabalho até as que fazem parte de seu cotidia-no, de maneira rápida e conveniente.

Dilemma: This teaching case raises a fundamental question: Are the current company’s marketing strategies able to sustain its growth, or should it consider focusing on digital transformation? Educational objective: To empower students in debating complex issues, proposing alternatives for the company’s future and considering business strategy, digital transformation, and consumer behavior. Background: The data collection for the case comprised an in-depth interview with the group’s vice president and documentary analysis based on news and information about the retail group on the Internet and social networks. The results indicated that the usage of heuristics, such as anchoring, significantly impacts consumer choices. Main topic: The marketing strategies of a food retail company, Grupo Supernosso, in Belo Horizonte (MG), Brazil, from the perspective of Consumer Behavior. It uses the Theory of Planned Behavior and the Theory of Heuristics as its theoretical bases. The case investigates how the company’s actions can influence consumers’ purchasing decisions, such as the organization of products on the shelves and the architecture of the stores. Audience: Undergraduate and postgraduate marketing students and training programs for marketing and management executives. Originality/value: This study offers opportunities for learning and debate about the future impacts on businesses, considering that the competitive edge is based on the emotional components of the consumer experience. The case stimulates critical reflection on innovative alternatives for sustaining the company in the face of emerging digital disruptions. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to develop a model to explain how perceived risk and anxiety affect the intention to make transactions online. Methods: We applied an online survey consisting of 285 valid respondents. The data were analyzed with structural equation modeling using Smart-PLS 3.2.8 with the application of PLS-PM model through Confirmatory Factor Analysis. Findings: Results demonstrate that social, physical, and performance risks were not statistically significant to explain the intention to conduct transactions online, meaning only that time risk, anxiety and psychological risk are statistically significant influences. Theoretical contributions: Although the literature demonstrates that technological anxiety can catalyze perceived risks, this research found that it did not strongly affect the analyzed consumer sample. Thus, respondents positively feel safer when doing financial online transactions. This research advances discussions on consumers performing an online transaction facing emotional, physical, and financial risks. Practical implication: This study shows that consumer behavior has been less affected by emotional factors, such as anxiety and risk perception, arising from the use of digital technologies to carry out online transactions. A relevant aspect to be explored by managers and decision makers is to further explore the convenience factor in their actions, which will further reduce the effects of risk perception and anxiety in carrying out online transactions. Because if they know how the consumers behave during an online transaction, they can improve the actions to favor a successful transaction. [ABSTRACT FROM AUTHOR]

Purpose: This research aims to identify the influence of marital status on the attributes' perception of food delivery applications (FDA) by Brazilian consumers, considering convenience, price, usability, various food choices, and trustworthiness. Methodology: This quantitative research study is based on a survey with a sample of 348 Brazilian FDA users, applying exploratory factor analysis (EFA). Findings: This article sought to answer the influence of marital status (considering people married or in a common-law marriage vs. single, separated, and divorced individuals) on the consumer's perception of attributes of food delivery applications (FDAs). The attributes analyzed were price, convenience, usability, various food choices, and trustworthiness. The results demonstrate differences between the groups, with single, separated, and divorced individuals emphasizing perceptions of the FDA attributes usability and price. Theoretical contributions: The study extends the theory on m-commerce and FDAs, as well as managerial implications for companies in the food delivery sector. Armed with such knowledge, marketing managers can develop strategies focusing on specific interest groups according to marital status, considering the attributes of greatest value for each segment. Relevance/Originality: The increase in FDA consumption has attracted the attention of the most diverse market segments. This study brings light to new propositions concerning purchase habits by specific groups, reinforcing the need to improve communication between company and user, counting on resources such as customization and segmentation to optimize the use of apps. [ABSTRACT FROM AUTHOR]

This article delves into the considerable influence of generation Y, or millennials, on purchase behaviour and brand interactions. Their focus on creating a better world, combined with their status as digital natives, has spurred changes in e-commerce and corporate practices. This generation prioritises environmental and social concerns, compelling companies to adopt honesty and transparency in their products, processes, and values. Millennials are inclined to support brands that demonstrate social responsibility, sustainability, and ethical practices. Consequently, brand values have become pivotal, shaping consumer perceptions and behaviours. These values reflect the beliefs and principles a brand embodies, significantly impacting consumer perceptions and behaviours toward it. The study aims to investigate how IKEA's brand values influence the purchase decisions of Portuguese millennial consumers. A questionnaire survey was conducted, employing a quantitative methodology, yielding 402 responses from IKEA consumers. The primary findings reveal that IKEA Portugal's values notably influence the purchase decisions of millennial consumers, particularly those related to value for money, sustainability, social responsibility, and community support. [ABSTRACT FROM AUTHOR]

Copyright of Alcance is the property of Universidade do Vale do Itajai and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Caderno de Administração is the property of Universidade Estadual de Maringa and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista da Micro e Pequena Empresa is the property of Faculdade Campo Limpo Paulista and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Entramado is the property of Universidad Libre Seccional Cali and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Diálogo com a Economia Criativa is the property of Dialogo com a Economia Criativa and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article explores the effectiveness of counterintuitive communication in social marketing campaigns. The study compares two donation campaigns, one featuring a white cisgender woman and the other featuring a black transgender woman, and measures consumer reception, evaluation, and response using neuroscientific techniques. The results show that the counterintuitive campaign was more effective in terms of communication and validated several hypotheses. The study contributes to understanding the importance of counterintuitive communication and the need for more research in this area. [Extracted from the article]

This article provides an overview of the field of neuromarketing and its influence on consumer behavior. It discusses the use of qualitative research methods to understand consumer perceptions of neuromarketing and highlights the role of emotional factors in consumer decision-making. The article proposes a model of emotional availability in consumption, which emphasizes the importance of stimuli, sensory triggers, experiences, emotions, and impulses in shaping consumer behavior. It suggests that businesses can apply neuromarketing strategies to better understand and cater to individual consumption preferences. The article also discusses the ethical considerations and potential limitations of neuromarketing. [Extracted from the article]

This article is a systematic literature review that analyzes the use of eye-tracking as a physiological correlate of consumer behavior in neuromarketing research. The review includes 243 empirical studies published between 2019 and 2023, focusing on four main themes: purchase decision, behavioral prediction, advertising effects, and customer retention. The studies primarily examine the e-commerce and retail sectors and highlight the need for more multimethod approaches that combine eye-tracking with other techniques. The review provides insights into the state of the art on eye-tracking and its application in neuromarketing, as well as suggestions for future research. [Extracted from the article]

This article discusses the shift in consumer behavior from traditional shopping to e-shopping in the Gulf Cooperation Council (GCC) countries, particularly after the COVID-19 pandemic. Factors such as perceived usefulness, consumer psychology, ease of payment, budget considerations, health issues, and cultural and traditional values significantly impact consumers' intention to engage in e-shopping. The study provides valuable insights for retailers, e-commerce platforms, and marketers in the GCC region to strategize and enhance the online shopping experience. The GCC e-commerce market is predicted to be worth over $24 billion by the end of 2020, with COVID-19 contributing $2 billion to this growth. [Extracted from the article]

Copyright of Innovar: Revista de Ciencias Administrativas y Sociales is the property of Universidad Nacional de Colombia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Innovar: Revista de Ciencias Administrativas y Sociales is the property of Universidad Nacional de Colombia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Bactérias probióticas são tradicionalmente carreadas em produtos lácteos. Entretanto, existe um número crescente de indivíduos com intolerância à lactose, hipercolesterolêmicos, vegetarianos, que necessitam de dietas com restrição de gordura e/ou que não consomem laticínios por motivos culturais. Essas restrições justificam a busca por novas matrizes não lácteas como veículo para bactérias probióticas, bem como estudos de percepção de consumidores a fim de conhecer suas demandas alimentares. Assim, o objetivo desta pesquisa foi avaliar a percepção de consumidores brasileiros sobre geleias contendo probióticos. Para isso, foi aplicado um questionário online que contou com 746 respondentes de todas as regiões do país. Empregou-se a técnica de associação de palavras em que cada palavra citada nas questões abertas foi contada e agrupada com palavras sinônimas. Verificou-se que 66,1% dos respondentes sabem o que são probióticos e 93,3% já consumiram algum produto probiótico de origem láctea. Por outro lado, apenas 49,5% já haviam consumido algum alimento probiótico de origem vegetal e a maioria, 93,8%, gostaria de encontrar mais opções de probióticos de origem vegetal no mercado. Por meio da técnica de associação de palavras constatou-se que os consumidores associam probióticos à saúde, principalmente à saúde intestinal e que a adição desses microrganismos a uma geleia de frutas aumenta a associação de geleias à saúde por parte dos respondentes. Portanto, o consumo de probióticos, geleias e geleias contendo probióticos é visto de forma positiva pelos consumidores, havendo grande interesse por mais opções de probióticos de origem vegetal, o que aponta para um mercado promissor.

O presente artigo aborda a influência significativa da geração Y ou dos millennials no comportamento de compra e nas interações com a marca. O foco desta geração num mundo melhor e o facto de serem nativos digitais impulsionou mudanças no e-commerce e na forma como as empresas operam. Esta trata-se de uma geração preocupada com o planeta e com o futuro, que conseguiu forçar honestidade e transparência das empresas acerca dos seus produtos, processos e valores. Os millennials estão mais propensos a apoiar marcas que priorizam a responsabilidade social, a sustentabilidade e as práticas éticas. Os valores da marca ganharam destaque, moldando as perceções e o comportamento do consumidor. Esses valores representam as crenças e os princípios que a marca defende e têm um impacto significativo nas perceções dos consumidores sobre esta e o comportamento em relação a ela. O objetivo deste estudo é explorar como os valores da marca IKEA afetam as decisões de compra dos consumidores millennials portugueses. Foi utilizada uma metodologia quantitativa, com a aplicação de um inquérito por questionário, através do qual se obteve 402 respostas junto dos consumidores da marca IKEA. As principais conclusões indicam que os valores da IKEA Portugal impactam significativamente as decisões de compra dos consumidores millennials, especialmente as relacionadas com a relação qualidade-preço, sustentabilidade, responsabilidade social e apoio às comunidades.

Resumo O presente trabalho teve como objetivo analisar a visão que o consumidor do Pólo Moveleiro de Ubá (MG), possui da certificação florestal. Foi utilizado um questionário aplicado aos consumidores que visitaram a sétima edição da feira do pólo. Cerca de 48% dos consumidores diziam saber o que era madeira certificada, mas a confundiam com madeira legalizada. Pouco mais de 40% disseram saber o que era certificação florestal, mas de fato poucos consumidores realmente reconheciam os selos FSC ou CERFLOR, ao serem mostrados. Conclui-se que os consumidores desconhecem a certificação florestal, embora tenham demonstrado preocupação com a sustentabilidade ambiental, que é a base da mesma.

This article examines consumer perceptions and behaviors regarding digital payment adoption among older Generation Z and younger millennials in Phnom Penh, Cambodia. The study utilizes the Unified Theory of Acceptance and Use of Technology (UTAUT) model and data analysis to understand consumer behaviors and preferences. The findings indicate that older generations are beginning to accept digital payments in the Khmer language, while the current generation prefers the Sathapana application and English language. The article emphasizes the importance of digital payment systems for e-commerce and the economy, and highlights the challenges of bank account opening and the impact of different generations on adoption. Additionally, the article references academic articles that explore the relationship between digital innovation and economic growth, providing valuable insights for researchers. [Extracted from the article]

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)