1. ALL-PAY AUCTIONS WITH A BUY-PRICE OPTION
- Author
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Xu, Minbo, Li, Sanxi, and Yan, Jianye
- Subjects
Online shopping -- Analysis ,Consumer preferences -- Analysis ,Competitive bidding -- Analysis ,Online auctions -- Analysis ,Auctions ,E-commerce ,Retail trade ,Online shopping ,Online auction ,Business, general ,Economics - Abstract
This paper studies all-pay auctions in which there is a buy-price option for bidders to guarantee purchases at a seller-specified price. We analyze symmetric increasing bidding equilibria in the first - and second-price all-pay auctions with the buy-price option. While the optimal buy-price in the second price is higher than are those in the first-price all-pay auction, both formats maintain the same expected profit. With an endogenous entry process, all-pay auctions with the buy-price can attract more consumers and ultimately reach a higher expected profit than does the uniform posted-price selling mechanism. (JEL D44, LI 1, L81), I. INTRODUCTION Internet and online retailers have altered selling mechanisms in many new ways. In this paper, we investigate the role of a buy-price option in all-pay auctions. In addition [...]
- Published
- 2019
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