Search

Your search keyword '"Competitive Media Reporting -- Statistics"' showing total 2 results
Start Over Descriptor "Competitive Media Reporting -- Statistics"
2 results on '"Competitive Media Reporting -- Statistics"'

1. SLOW START FOR AD-SALES SEASON OF '02

Author

McGrath, J. J.

Subjects
Competitive Media Reporting -- Statistics, Editor and Publisher (Periodical) -- Statistics, Marketing research firms -- Statistics, Business, Publishing industry
Abstract

All four of the exclusive E&P/Competitive Media Reporting newspaper advertising indices dipped in January, compared with the same month a year earlier. For the month, the classified index was down [...]

Published
2002

2. Ad spending: Firms Spend Big on Brand: Schwab, Ameritrade dole out top dollars to reinforce brands

Author

Adams, John

Subjects
Competitive Media Reporting -- Statistics, Ameritrade Inc. -- Advertising, E*TRADE Bank -- Advertising, Institutional advertising -- Statistics, Online services -- Advertising -- Statistics, Financial services industry -- Advertising -- Statistics, Securities dealers -- Statistics, Securities industry -- Advertising -- Statistics, Cable television/data services, Securities industry, Online services, Financial services industry, Advertising, marketing and public relations, Banking, finance and accounting industries, Business
Abstract

There's nothing soft at all about the money financial firms are dedicating to advertising. According to the latest numbers available form Competitive Media Reporting, at mid-year the ten biggest spenders [...]

Published
2000

Catalog

Books, media, physical & digital resources
See catalog results