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¿Cómo cambian los medios? ¿Cómo se puede comprender esa transformación? ¿Es posible dar un sentido a lo'viejo'desde la perspectiva de lo'nuevo'? Aunque el mundo está mutando más rápido que los conceptos y teorías que los humanos creamos para comprender esos cambios, el estudio de la evolución de los medios está incorporando distintos enfoques para intentar explicar el fenómeno. En este libro, Carlos A. Scolari se propone mapear esas contribuciones para identificar sus interconexiones, similitudes y diferencias, y así construir una mirada evolutiva que vaya más allá de las historias lineales o de la aplicación mecánica de las metáforas darwinianas. El papiro, el fax, los discos de vinilo, la televisión, la fotografía, el cine, la web y el cómic conviven aquí en un diálogo que evidencia hasta qué punto ha sido determinante su interacción en el proceso evolutivo de los medios de comunicación. De esta manera, Sobre la evolución de los medios no solo integra las experiencias teóricas y empíricas desarrolladas en las últimas décadas, sino que además propone un modelo de análisis flexible e interdisciplinario para comprender las transformaciones del ecosistema mediático.

This book is a comprehensive illustrated account of the technologies and inventions in mass communication that have accelerated the advancement of human culture and society.A History of Communication Technology covers a timeline in the history of mass communication that begins with human prehistory and extends all the way to the current digital age. Using rich, full-color graphics and diagrams, the book details the workings of various mass communication inventions, from paper-making, printing presses, photography, radio, TV, film, and video, to computers, digital devices, and the Internet. Readers are given insightful narratives on the social impact of these technologies, brief historical accounts of the inventors, and sidebars on the related technologies that enabled these inventions.This book is ideal for students in introductory mass communication, visual communication, and history of media courses, offering a highly approachable, graphic-oriented approach to the history of communication technologies.Additional digital resources for the book are available at https://comtechhistory.site/

Winner, PROSE Award, Classics, Association of American Publishers (AAP), 2018 Writing down the epic tales of the Trojan War and the wanderings of Odysseus in texts that became the Iliad and the Odyssey was a defining moment in the intellectual history of the West, a moment from which many current conventions and attitudes toward books can be traced. But how did texts originally written on papyrus in perhaps the eighth century BC survive across nearly three millennia, so that today people can read them electronically on a smartphone? Classics from Papyrus to the Internet provides a fresh, authoritative overview of the transmission and reception of classical texts from antiquity to the present. The authors begin with a discussion of ancient literacy, book production, papyrology, epigraphy, and scholarship, and then examine how classical texts were transmitted from the medieval period through the Renaissance and the Enlightenment to the modern era. They also address the question of reception, looking at how succeeding generations responded to classical texts, preserving some but not others. This sheds light on the origins of numerous scholarly disciplines that continue to shape our understanding of the past, as well as the determined effort required to keep the literary tradition alive. As a resource for students and scholars in fields such as classics, medieval studies, comparative literature, paleography, papyrology, and Egyptology, Classics from Papyrus to the Internet presents and discusses the major reference works and online professional tools for studying literary transmission.