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This Master´s thesis deals with the mutual commercial cooperation between the Czech Republic and Mexico, focusing on possibilities of its reinforcement through the state export agency ProMéxico. The first chapter of this thesis concentrates on the current trade cooperation between these countries and compares them in terms of economy, tactics of negotiation for reciprocal business and it also presents the successful Mexican companies operating on the Czech market. The second part describes the agency ProMéxico itself, its services, attitude to their clients and, in addition, it provides the benefits of ProMéxico when exporting to foreign markets. The objective of the third chapter is support of this commercial cooperation, it also analyses possibilities of reinforcement of the mutual business and offers an overview of promising industries for export in the Czech area. The last part presents the comprehensive analysis of the mediation process of mutual international cooperation between the Czech Republic and the Mexican company WajiroDream through ProMéxico. The thesis also includes a SWOT analysis of the Czech market and finally it contains practical recommendations to Mexican exporters for successful business undertaking in the Czech Republic.

This bachelor thesis deals with the mutual commercial cooperation between Mexico and the Czech Republic, focusing on possibilities of its reinforcement through the state export agency CzechTrade. The first chapter of this thesis concentrates on the current trade cooperation between these countries and compares them in terms of economy, tactics of negotiation for successful business and it also presents some successful Czech companies operating on the market in question. The second part describes the agency CzechTrade itself, its attitude to their clients and, in addition, this thesis provides information on the client's contentment of services rendered by CzechTrade. The objective of the third part is support of this commercial cooperation, it also analyses possibilities of reinforcement of the mutual business and offers an overview of promising industries on the mentioned market. The fourth chapter discloses the positive case of a Czech company in Mexico. The last section of the thesis includes a SWOT analysis of this market and finally it contains practical recommendations for successful business undertaking in Mexico.

Submitted by (edna.saturno@ufrpe.br) on 2016-05-20T15:59:10Z No. of bitstreams: 1 Cristiano Silva Cassemiro.pdf: 1136087 bytes, checksum: f65e1df3ff346867e827e9e0b6ec3a3e (MD5) Made available in DSpace on 2016-05-20T15:59:11Z (GMT). No. of bitstreams: 1 Cristiano Silva Cassemiro.pdf: 1136087 bytes, checksum: f65e1df3ff346867e827e9e0b6ec3a3e (MD5) Previous issue date: 2013-05-20 The main aim of this work is to check how the conflict and cooperation elements are generated in order to ensure a bigger interdependence of the proccess in the plant/mill link. The sugar cane mills are part of the economic history in the State of Pernambuco. The central mills follow these and then the Plants. The dissertation searches to reedem the relations between plant and mill observing elements that form conflict and cooperation among these important links from the sugar and alcohol production chain. There are several plants and mills in the Northeast of Brazil. This study only observed the relations between two from the Zona da Mata Sul area in the State of Pernambuco. The approach was qualitative and descriptive with views to an explantory anlisys. The data collection instruments were: interviews with technicians and managers from the plant and the mill; supported by semiestructured questionnaires and a direct observation of the enquired environment. The results analisys was done by using the content analisys technique where inferences had been extracted from the individuals‘ speeches, coded with base in the variable as described below. It was used as a theoric mark, the supply chain fundamental supported by analisys categories associated to cooperation and conflict with reference in authors such as: Alcântara and Pigatto (2006), Costa (2008), Batalha (2011), Blackwell (2001), Bowersox and Closs (2006). This investigation was able to identify the factors which have conducted the relationships between the sugar cane purchaser and stockist through a seven variable use in order to identify the conflicts and cooperation elements. They were: trust, commitment, power, and dependence, communication, adaptation and specific investments. It was possible to notice that even having several important elements of conflicts in this supply chain link, the dissatisfactions have been solved with a friendly communication, and even through economic cooperation such as finance results advances and infrastructure training for the production and the draining. The plant and the mill have several years of business relationships and there are common economic interests that support these relations in a business world that demands for their survival partnerships between fundamental stakeholders. O objetivo geral deste trabalho é verificar como são gerados os elementos de conflito e cooperação para assegurar uma maior interdependência de processos no elo usina/engenho. Os engenhos de cana de açúcar fazem parte da história econômica do estado de Pernambuco. Seguem-se a esses os Engenhos Centrais e após àqueles as Usinas. A dissertação procura resgatar as relações entre usina e engenho observando elementos que constituem conflito e cooperação entre esses elos importantes da cadeia de produção de açúcar e álcool. No Nordeste brasileiro são inúmeras as usinas e os engenhos. O estudo observou apenas as relações entre dois entes da Zona da Mata Sul do estado de Pernambuco. A abordagem foi qualitativa e descritiva com vistas a uma análise exploratória. Os instrumentos de coleta de dados foram: entrevistas com técnicos e gestores da usina e do engenho; suportadas por questionários semiestruturados e observação direta do ambiente investigado. A análise dos resultados foi feita usando a técnica de análise de conteúdo onde inferências foram extraídas a partir das falas dos sujeitos, codificadas com base nas variáveis abaixo descritas. Foi usado como marco teórico, fundamentos da cadeia de suprimento suportados por categorias de análise associadas à cooperação e conflito com referência em autores como: Alcântara e Pigatto (2006), Costa (2008), Batalha (2011), Blackwell (2001), Bowersox e Closs (2006). Esta investigação conseguiu identificar os fatores que têm condicionado os relacionamentos entre comprador e o fornecedor de cana-de-açúcar através da utilização de sete variáveis para identificar os elementos de conflito e cooperação, que foram: confiança, comprometimento, poder e dependência, comunicação, adaptação e investimentos específicos. Foi possível perceber que mesmo tendo vários elementos determinantes de conflitos nesse elo da cadeia de suprimento, as insatisfações vêm sendo solucionadas através de uma comunicação amigável, e até através de cooperação econômica como adiantamentos de resultados financeiros e formação de infraestrutura para a produção e o escoamento. A usina e o engenho.

O presente artigo busca sumarizar as principais características do Mercosul e explicar a forma segundo a qual ele funciona.

The Diploma Thesis analyses the development of commercial realtions between Czech Republic and Bolivia and evaluates a potential of mutual cooperation. The first part summarizes Czech and Bolivian economy and their srtengths, the offer and the demand and analyses the export situtation of both countries. In the other part of the Diploma thesis is presented the existing cooperation between both countries and their potential for the future. In the last part the author presents his own experience with the business in Bolivia in the field of tourism and imports to the Czech Republic.

Este artigo trata da recente aproximação entre Estados Unidos e Índia, de seu significado e impactos.

O presente artigo busca sumarizar as principais características do Mercosul e explicar a forma segundo a qual ele funciona.