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* Law firms increasingly use leadership education and development programs to improve their performance. * A systematic leadership program employs various approaches, including creating 'leadership academies' and retaining leadership experts. * Investments in leadership development pay off by creating opportunities for emerging talent to develop., Nov 01, 2024 This article is adapted from Lawyers as Leaders: Why It Matters and What It Takes (ABA 2024) by Donald J. Polden and Barry Z. Posner. Used with [...]

With the continued growth of social media platforms, attorneys specializing in niche practice areas have a unique opportunity to reach a more receptive audience and a greater number of their [...]

An important skill never taught to lawyers in law school is how to interview a potential client or a witness whom the lawyer may wish to use in the trial [...]

Summary * The Law Practice Division provides valuable information to support the business side of the law. * Don't delay seeking leadership and management training. * Effective law firm management [...]

I am a journalist turned lawyer who runs a solo practice focused on trademark and copyright law. Essential to any solo practice is getting new clients and, more specifically, generating [...]

Summary * Personal networking is an effective business development technique that lets lawyers create authentic connections that lead to productive relationships. * Networking through groups focuses efforts on people who [...]

Social media--Instagram, Pinterest, Facebook--introduced people to the value of visuals as a way of communicating flactual content and emotion. We know that emotion makes messages "sticky," meaning that people are [...]

Marketing and business development (BD) in law firms is not the same now as it was even five years ago; if you are doing only the same things, you are [...]

THE MOST RELEVANT and beneficial business development activity I have engaged in over the last two to three decades is--without question--my involvement in the American Bar Association. This probably does [...]

An increasing number of firms--including small firms and solo practitioners--are starting to recognize value in some sort of organized and consistent business development and marketing activities. Sometimes, though, there is [...]

Successful business developers prioritize building personal relationships, making connections and adding value through meaningful touchpoints as a strategy for growing client relationships. This personalized approach is more impactful than throwing [...]

Let's face it. We have a stressful profession, and many times our relationships with our colleagues or co-workers only add to that stress. A solo or small firm practice is [...]

Q Because our new client numbers are down, I listened to a few recorded calls between client service representatives (CSRs) and phone shoppers. I was horrified to hear a CSR [...]

Summary * Though nothing like the present, 1982 is an excellent basis for comparison with current circumstances. * Follow attorneys "Benjamin" and "Miles," whose contrasting approaches to technology reflect broader [...]

Summary * Without accurate insights into those changing needs, we may miss the opportunity to successfully evolve our firms. * Law firms of all sizes must adapt to remain competitive. [...]

Summary * Leadership in the legal profession involves personal courage, as lawyers must make decisions about when and how to address various ethical dilemmas and inappropriate behaviors. * If we [...]

When lawyers hear the term "succession planning," many automatically think of planning for retirement or closing a practice due to death or disability. But succession planning encompasses far more than [...]

The legal profession is not immune to the Great Resignation and is experiencing fluctuations in its workforce while the world continues to live and work at a distance. Whether you [...]

According to the Retirement Industry Trust Association (RITA), approximately 10,000 Baby Boomers turn 65 each day. Forty-seven percent of Baby Boomers have already retired. Almost 75% of the CPA workforce [...]

Summary A well-designed profit dashboard that benchmarks best practices and provides segmentation and drill-down analysis with what-if simulation can help guide management. Leverage is challenging to improve over the short [...]

The potential risk of disaster continues to plague our planning and the conduct of our lives and businesses. Disasters can come in all kinds of packages: natural disasters, such as [...]

"What is their value proposition?" That is the question a fellow legal mar-keter recently asked me about a firm we were discussing. While seemingly obvious, it stayed with me because [...]

My law firm has exclusively practiced virtual law since 2015, so we were uniquely prepared for the (hopefully) once-in-a-lifetime chaos that slammed into us in March 2020. The legal world [...]

There are numerous innovative legal service applications that lawyers currently have at their disposal. By application, I mean any physical item or activity used to process a client's file. Here [...]

The simple fact about lawyers is that they don't like to do anything that isn't practicing law. And that makes a lot of sense. I mean, consider: In law school, [...]

Lawyers study the law to serve people who are in need of a zealous advocate. They typically don't study the law to become Internet marketing gurus. But when they start [...]

Engaging with your clients on your website. It sounds so easy, so casual. "What are your plans today?" "Oh, not much. I thought I might hang out and engage with [...]

Your law firm needs a website, and you are supposed to build it. But where do you start? Should you hire a web developer to build and maintain it for [...]

Back in 2007, as a newly minted lawyer, I was regularly told by other lawyers that "people don't use the Internet to find lawyers like me." Today, although I still [...]

Walking through the Edinburgh airport in 2008, I saw an IBM advertisement that said: "Stop selling what you have. Start selling what they need." True men, truer now. Today consumers [...]

A RECENT STUDY by Wyzowl revealed that 86 percent of businesses use video as a marketing tool, and 93 percent of marketers who use video say it's an important part [...]

A custody evaluation, sometimes called a parenting evaluation, can be brief and focused on a specific issue, or it can be a more comprehensive process addressing complex issues before the [...]

Share: There are many ways to expand your professional network, and some are more effective than others. But for me, the most effective way to expand my network is to [...]

DURING A RECENT CALL with a client, our conversation turned from the business at hand to COVID's impact on business travel and in-person meetings. Her company's clients and projects are [...]

Passion is an emotion that is often sought but hard to find. Many people seek something to be passionate about in their lives and careers. Greg Siskind is one of [...]

Marketing has undergone a radical transformation right under the noses of many lawyers. Lead generation for lawyers is the low (financial) risk marketing channel usually shrouded in some layer of [...]

ACCORDING TO THE ABA'S 2020 Legal Technology Survey Report, 88 percent of lawyers use LinkedIn personally for professional purposes. But how many lawyers differentiate themselves effectively on the platform? Make [...]

Attorneys are expected to be on top of their game by knowing the law inside and out. From precedent cases and industry standards to temperaments of judges and variations in [...]

Blogging might not be a cutting-edge business development tool, but its flexibility across practice areas and adaptability to a broader social media strategy make it a workhorse like no other. [...]

Who likes bad client reviews? Bad reviews are hard to read. They can feel slanderous, can be completely false, or have facts blown out of proportion. Although it is often [...]

If your law firm has a website, chances are you think about it primarily as a way to get clients. Getting clients is necessary, of course, but it's also worth [...]

These uncertain times present unique challenges and opportunities. While there are very few of us who can say, "it's been business as usual," in many respects, the pandemic has merely [...]

LAW FIRM WEBSITES have always been the cornerstone of a firm's internet presence, but since businesses and consumers alike were forced to conduct almost all of their business and personal [...]

When we talk about the radical changes ahead for the legal industry, it's often with a note of worry in our voices. Will AI replace junior lawyers? Will apps replace [...]

Did you promise yourself you would start your blog last year when the world was on lockdown? You told yourself you'd get it started, but when you sat down to [...]

Byline: Special to the RBJ When I started my television career as a college intern a grizzled senior reporter offered me valuable advice. He said the worst thing that was [...]