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The emergence of e-commerce in recent years has lead to revolutionary changes in the logistics industry, as e-commerce relies heavily on efficient logistics to deliver the online goods to customers in a short period of time. Compared with traditional logistics, e-commerce orders, with a high variety of goods but small in quantity, are generally received from large number of customers worldwide. With a huge customer base, it is challenging for logistics service providers (LSPs) to provide satisfactory time-critical logistics services to meet the diversified customer requirements. In order to differentiate its services from others e-commerce LSPs, it is important to identify potential target groups of customers, and their behaviour so as to attract their attention. In this paper, an intelligent customer identification model (ICIM) is designed to support data analysis for managing customer relationships in a systematic way. The ICIM integrates the k-means clustering algorithm and the C4.5 classification algorithm in order to be able to deal with both continuous and discrete attributes for extracting valuable hidden knowledge. This effectively supports the identification of actual customer needs, and the classification of new customers in the future with minimum time for developing customer relationship management (CRM) recommendations to customers, thus improving business performance. Through a pilot study in a freight forwarding company in Hong Kong, it provides a real world demonstration and validation of data mining for CRM in the emerging e-commerce logistics industry.

In today's intense global competition, problems still exist under the umbrella of Just-in-Time application in the field of order management. The management of a firm usually faces difficulty in allocating stock to fulfil customer order, especially in the case of receiving a sudden change request from customers. In order to ease order allocation issues aroused by JIT, an intelligent system, namely, Intelligent Sales Order Handling System (ISOAS), is developed through the integration of fuzzy-AHP approach for decision making process in order allocation. This approach enables the selection of desired sales orders based on multiple criteria which may be quantitative or qualitative in nature, according to the judgment of scholars and domain experts. With ISOAS, customer orders are prioritized with respect to the values according to their performance under each decision making attributes. The degree of confidence of the decision judgements are quantified through the spread of fuzzy numbers with fuzzy pairwise comparison calculations. The approach can transform the fuzziness of human preference into the measurable number, enabling the operation of the AI-based system to assist humans in decision-making. An order allocation case study in a logistics department is demonstrated in this study. Results indicate an improved efficiency during the decision making process.

Due to the advancement of living standard and medical technologies, the life expectancy of people is further extended which brings tremendous impact to the society in the near future. The ageing population not only increases the pressure to public healthcare services, but also brings urgent needs in long term healthcare resources allocation planning in the society. This paper presents an Elderly Behaviour Analytics Model (EBAM) to identify the hospital healthcare service preferences of elderly for the future planning of healthcare industry. By conducting an elderly-targeted survey, the collected data is analysed to understand the factors affecting the decision of elderly to acquire healthcare services in hospitals. The model applies the genetic algorithm-guided clustering-based association rule mining approach for the segmentation of hospital service preferences of the elderly, and, the identification of relationship between personal characteristics within each cluster. This research study contributes to the understanding the actual healthcare needs of elderly which allows the government and healthcare service providers to adjust or modify the elderly policies and service content.

In the era of digitalisation, e-commerce retail sites have become decisive channels for reaching millions of potential customers worldwide. Digital marketing strategies are formulated by the marketing teams in order to increase the traffic on their e-commerce sites, thereby boosting the sales of the products. With the massive amount of data available from the cloud, which were conventionally made with a high degree of intuition based on decision makers' knowledge and experience, can now be supported with the application of artificial intelligence techniques. This paper introduces a novel approach in applying the fuzzy association rule mining approach and the fuzzy logic technique, for discovering the factors influencing the pricing decision of products launched in e-commerce retail site, and in formulating flexible, dynamic pricing strategies for each product launched in an e-commerce site. A pricing decision support system for B2B e-commerce retail businesses, namely Smart-Quo, is developed and implemented in a Hong Kong-based B2B e-commerce retail company. A six-month pilot run reveals a significant improvement in terms of the efficiency and effectiveness in making pricing decisions on each product. The case study demonstrates the feasibility and potential benefits of applying artificial intelligence techniques in marketing management in today's digital age. [ABSTRACT FROM AUTHOR]