5 results on '"Choudhury, Nanda"'
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2. Constrained purchase decision-making process at the base of the pyramid
3. Consumer Decision-making at the Base of the Pyramid: Synthesis of Literature and an Integrative Framework
4. Impact of Transaction Cost on Brand Selection: An Empirical Study on BoP Consumers.
5. Part D: Consumer Psychology and Behavior: Washington[s] on Your Side (Pricing and Consumption): Transaction Cost and Consumer Decision Making Process at Bottom of Pyramid.
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