Search

The worldwide spread of a new coronavirus (SARS-CoV-2) since December 2019 has posed a severe threat to individuals well-being. While the world at large is waiting that the released vaccines immunize most citizens, public health experts suggest that, in the meantime, it is only through behavior change that the spread of COVID-19 can be controlled. Importantly, the required behaviors are aimed not only at safeguarding one s own health. Instead, individuals are asked to adapt their behaviors to protect the community at large. This raises the question of which social concerns and moral principles make people willing to do so. We considered in 23 countries (N = 6948) individuals willingness to engage in prescribed and discretionary behaviors, as well as country-level and individual-level factors that might drive such behavioral intentions. Results from multilevel multiple regressions, with country as the nesting variable, showed that publicized number of infections were not significantly related to individual intentions to comply with the prescribed measures and intentions to engage in discretionary prosocial behaviors. Instead, psychological differences in terms of trust in government, citizens, and in particular toward science predicted individuals behavioral intentions across countries. The more people endorsed moral principles of fairness and care (vs. loyalty and authority), the more they were inclined to report trust in science, which, in turn, statistically predicted prescribed and discretionary behavioral intentions. Results have implications for the type of intervention and public communication strategies that should be most effective to induce the behavioral changes that are needed to control the COVID-19 outbreak.

Corporate Social Responsibility (CSR) has become a well-established part of contemporary business practice. Presented study (N=88) enlarges the yet modest amount of research concerning environmental pillar of CSR and its effect on Perceived Organisational Morality, Job Motivation and Organisational Commitment of individual employees. In addition, this study also examined the role of Organisational Identification as a moderator between the environmental CSR and selected job attitudes in a clean technology organisation with a scale-up expansion. Results showed that increased environmental awareness enhances Organisational Commitment and this relationship is moderated by Organisational Identification, when the level of Organisational Identification is moderate or low. However, the results did not confirm a positive effect on Perceived Organisational Morality and Job Motivation in the moderation of Organisational Identification, respectively. Additionally, presented study addresses the role perceived moral and business motives of a strongly environmentally focused company play in shaping employees’ job attitudes. Implications have been addressed to obtain more detailed understanding of the underlying mechanisms between environmental CSR and job attitudes, along with suggestions to guide future research.

An ever-increasing number of companies are including commitment to environmentally responsible values in their corporate social responsibility (CSR) strategies. The current research (experiment 1 N = 85; experiment 2 N = 184) contributes to the current CSR literature by increasing the understanding of the underlying mechanisms of environmental CSR, on an individual consumer level. Experiment 1 (part I) examined the relationship between consumers perceived environmental CSR and affective commitment. Experiment 1 (part II) and experiment 2 examined the effect of consumers increased awareness of a hotel company’s environmental CSR activities on the consumer attitudes perceived organisational morality, perceived organisational competence, consumer intention, and perceived corporate greenwashing. Furthermore, the moderating effect of perceived environmental CSR, affective commitment, personal environmentally friendly behaviour and the relevance of COVID-19 was investigated. Study limitations, as well as future research directions are discussed.