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The objective of this paper is to investigate the factors which have influences on the adoption of electronic commerce technology (ECT) by small and medium enterprises (SMEs) operating in Bangkok, Thailand. The ecommerce experiences of the SMEs are used as the predictors of the attitude and level towards the adoption. The finding showed that there were slight influences towards the ECT adoption due to four main factors: business environment, knowledge, organisation, and technology.

Compatible electronic commerce performance needs a single digital ecosystem for engaging in global knowledge economy. This means that entrepreneurs will be able to position their businesses for economic expansion throughout the power of information communication and technologies (ICTs) based on the ICT sharing without unfair treatment and monopoly. In Thailand, the small and medium enterprises (SMEs) are playing important roles for increasing Thai economic growth. The Thai government cooperates with those SMEs who are on the first stage of using electronic commerce systems and technologies for driving their business to global economic. The most important factor is the ICT infrastructure which is invested by both public and private sectors. This paper aims to present the growth of Thailand's electronic commerce from the infrastructure investment perspectives via the SMEs perspectives. This consists of the current situation of Thailand's electronic commerce infrastructure and investments in the infrastructure. The current situations noted are a) the ICTs development policies and plans, b) the pace of electronic commerce infrastructure development based on statistics such as the network readiness and IP network size, and, c) electronic commerce laws and regulations. Finally, a model of Thai open ICT ecosystem engaging with SMEs' electronic commerce will be proposed.

The digital content and game industry in Thailand is growing and maturing rapidly. The Thai government is playing an important role contributing to the development of the industry in both business and social sectors. With respect to the business sector, the contributions are offered in the forms of direct investment, business privileges related to business performance and relevant laws and regulations have been established. SMEs are supported and encouraged to enter into the industry. They are also assisted to make their presence known on the world market of game and animation. In addition, the Thai government is concerned with the social aspects. They have embraced projects to assess issues which impact the communities. The objective of this paper is to present an overview of the digital content and game industry in the context of Thailand. The paper covers the evolution of the industry, government support, education institutes involvement, SMEs' engagements and trends of the industry.

The Information Technology Policy Framework, “Thailand Vision towards a Knowledge-Based Economy (IT2010)”, released in 2002 encourages and supports Thai small and medium enterprises (SMEs) to apply e-commerce technology in order to enable them to compete on the world stage. This paper outlines a proposed study which aims to investigate how to enable the SMEs sector in Thailand to adopt and use e-commerce technologies to improve their operations. There are limited previous studies about the adoption of e-commerce in the Thai SEM sector. Those reports were mainly surveys on the Internet and mostly conducted by government organisations. It is recognized that there is a need to use different approaches to explore the subject. This paper describes the proposed framework and methodology to investigate the factors and customer behaviors which influence the SMEs adoption and use of e-commerce in Thailand. The first 26 factors are captured from the variables which are covered by Wymer and Regan. The variables form the basis for further investigation for other secondary variables. The second class of variables of consumer behaviors which influence e-commerce adoption and use is adapted predominantly from previous studies which related to consumer behaviours.

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In 2002, the Thai government has endorsed an information technology policy framework entitled Thailand Vision towards a Knowledge-Based Economy (IT 2010). The policy emphasises the roles of information technology for the enablement and facilitation of economic and social development. One of the objectives is to develop the ability of small and medium enterprises (SMEs) to compete in the world market. Although there are successful cases, majority of the companies among the Thai SMEs sector are still in an early stage of utilising e-commerce technologies to reap benefits from new opportunities. Therefore, there is a need to understand, to extract and to acquire knowledge about the adoption and use of the e-commerce technologies by SMEs in Thailand. Technology acceptance model (TAM) has been applied to many studies on the adoption and use of innovation and technologies. This proposed study intends to use a modified TAM named TECTAM (Thai E-commerce Technology Acceptance Model), as a research tool and model to study e-commerce acceptance among the Thailand's SMEs sector. The predominant dimensions of this study are based on TAM perceived usefulness (PU) and perceived ease of use (PEOU). In terms of PU, the near-term and long-term usefulness are considered. On the other hand, the PEOU will be concerned with the social influence processes and the cognitive instrumental processes. In addition, this study will investigate how to increase the benefits from the relationship between TAM and other approaches. Finally, the study aims to apply the use of TECTAM model in terms of e-commerce technologies acceptance and how they could be used While the project is in a preliminary stage, the paper will detail the proposed methodology and approach of this project.