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Highly creative advertisements are the end-products of creativity in advertising, and their creation is generally thought to be driven by strategic planning. Thus, 534 Clio-awarded advertisements from the years 2011-2014 were content-analyzed to determine whether implications of two popular planning frameworks, functional matching and the Foote, Cone, and Belding Planning Model, were present in the industry's best creative work. Since 1960, the Clio Award Program has annually recognized the world's most creative advertisements. Clio-awarded advertisements are selected by panels of advertising experts specifically constituted to offset gender and country of origin bias. The study found that implications of the two planning frameworks were not present in the industry's most creative work: types of value-expressive appeals were more frequent than types of utilitarian appeals in Clio-awarded advertisements, regardless of the nature of the advertised products or the category of media used to deliver product messaging. These findings support previous research, which found that highly creative advertising rarely is based on strategic considerations. However, they were inconsistent with other research regarding the presence of the two planning frameworks in general TV advertising.

Focusing on the cultural differences between the United States and South Korea, this study examines the moderating effects of advertising endorsers' gender (male vs. female) and intimate sexual information (i.e., premarital sexual behavior) on consumer responses to advertising. The results demonstrate that intimate sexual information of advertising endorsers was negatively perceived among Korean consumers but not among U.S. consumers. In addition, Korean consumers evaluated intimate sexual information of female endorsers more negatively than that of male endorsers, suggesting gender-biased processing. These findings provide several theoretical and practical implications. [ABSTRACT FROM AUTHOR]

Using the Foote, Cone and Belding (FCB) grid model and functional matching effects as theoretical frameworks, this study analyzed 1356 primetime TV commercials to assess the extent to which there is a functional match-up between think and feel product types and utilitarian and value expressive message appeals in contemporary TV advertising. Additionally, the use of sales promotion techniques in those TV commercials relative to the FCB model's think/feel and involvement dimensions was analyzed. Results reveal that utilitarian appeals were used more in commercials for think products while value expressive appeals were used more in spots for feel products. Presence of sales promotions in the TV commercials was found to differ by product involvement rather than by the prediction of the functional matching hypothesis. The results suggest that contemporary TV advertising practice is more complicated than conceptualized in the four quadrants of the FCB model (i.e. relative to the integration of product, message, and sales promotion techniques). Discussion and implications of the results are presented. [ABSTRACT FROM AUTHOR]

Desalination techniques using the photothermal effect hold significant potential for producing fresh water from saline or polluted sources due to their low energy consumption. In the case of commercialized carbon materials are related to heat loss resulting from high thermal conductivity, and metal particles still have trouble in commercialization or cost-effectiveness. This is because a photothermal desalination evaporator must simultaneously exhibit high water evaporation performance, excellent energy conversion efficiency, sufficient hydrophilicity, and low heat loss. In this work, developing an efficient in situ energy utilization technology that instant light to heat energy conversion system based on ZIF-8/agarose-derived carbon aerogels, achieved by controlling hydrophilicity, thermal conductivity, and light absorption properties is reported. The carbon aerogel demonstrates excellent performances of improved capillary force, structural stability, and cost-effectiveness. The designed carbon aerogel, with a high surface area (524 m 2 g -1 ), adequate hydrophilicity, and low density (0.07 g cm -3 ), is buoyant enough to float on the water. A water evaporation efficiency of 1.53 kg m -2 h -1 under 1 sun and a light-to-heat conversion of 85% are achieved, along with effective salt blocking through the size-controlled uniform ZIF-8 nanoparticles and optimized composition with agarose., (© 2024 Wiley‐VCH GmbH.)