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The Children as Potential Relationship Partner Framework was developed to help analyze how children form relationships with brands. The framework suggests that children's potential to form bonds with a brand is dependent on their opportunity, ability, and motivation to do so. The impacts of gender, age, parents, and peers on children-brand relations are also studied.

The World Wide Web is becoming popular among marketers as a medium for reaching target markets such as children and their parents. However, this practice has raised a variety of issues regarding decency and self-regulation. To minimize problems on online advertising, marketers can use the Self-Regulatory Guidelines for Children's Advertising of the Council of Better Business Bureaus as a guide., THE NEWEST MEDIUM PROVIDES GLOBAL ACCESS TO KIDS AND THEIR PARENTS In this age of information, kids are growing up around computers and even are teaching their moms and dads [...]

Future Food University of Texas neurobiologist Galen Kaufman is working in conjunction with the Food Innovation Center at the University of Oregon to develop a kitchen-counter fruit-carbonating machine to make [...]

The problem of consumerism facing today's youth must be solved by promoting visual and media literacy and including such a program in school curricula. Several organizations have already emerged to encourage critical thinking and action among youngsters in response to irresponsible advertising.

The children's shoe industry does not market directly to its target audience, as do the cereal and toy industries, but promotes its product on durability and value, concepts that appeal to parents. If vendors did more research directly with children, asking them what appeals to them, they might be less dependent on the highly risky licensed-character market. Today's children are very educated consumers who know what they do and do not like and exhibit much more fashion sophistication that any previous generation of youngsters. Vendors should note those characteristics and capitalize upon them., And if cereal makers and toy companies can make fortunes by marketing directly to kids, how come children's shoes advertising is aimed at the kids, parents? There are focus groups [...]

Advertisers can gain insight into the psyche of the twentysomething generation, cynically dubbed Generation X, by viewing a few recent and upcoming films. 'Singles,' 'Hold Me, Kiss Me, Thrill Me,' 'Bodies' and 'Inside Monkey Zetterland' provide glimpses of the cynicism and dysfunction that seem to characterize this generation. The films all imply that Generation X has been desensitized by its extensive exposure to material things., Screenwriter Roger Hedden, whose Bodies, Rest and Motion is the most recent in a string of Hollywood films by and about Generation X, says one theme connects his charactera. 'If [...]

Bonjour Group and The Gitano Group are two jeans manufacturers that have broken away from using sexy advertising to sell jeans to young people. The jeans makers understand that today's young men and women will identify more with the issues that concern them, such as friendship and education. Most fall advertising campaigns will focus on sensuality and sophistication, love and romance rather than sex. Other campaigns will emphasis value, fit or quality., NEW YORK -- Does sex still sell jeans? Not the way it once did, say jeanswear executives. But that doesn't mean hot bodies will vanish from fall ad campaigns. 'It's [...]

Are kids really interested in ecological matters? So they claim when polled on the matter, although you wonder whether the ingratiating little rascals are merely giving the answers they think [...]

Most American adults assume they know what American children think, what's important to them, how they spend their time and what the future looks like to them. They assume, because [...]