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1. The Chinese Children's Book Market Is Still on a Roll: The publishing players and market drivers are coming together to further boost the industry

Author

Tan, Teri

Subjects
Children's books -- Forecasts and trends -- Market share -- Technology application, Bookstores, Urban population, Retail trade, Middle class, Social networks, Book publishing, Metropolitan areas, Publishing industry, Editors, Market trend/market analysis, Company market share, Technology application, Advertising, marketing and public relations, Business, Publishing industry
Abstract

The oft-quoted numbers remain as compelling as ever: 370 million people under the age of 18, an additional 17.5 million babies born annually, and at least 600 active publishers in [...]

Published
2019

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