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Since the promulgation of the Philippine Halal Export and Promotion Act in 2016, there has been no formal research conducted to assess its impact on the industry’s development. This study aimed to assess the status of the Philippine Halal Industry, identify opportunities and challenges, and formulate recommendations to further enhance and sustain growth of the Philippine Halal Industry instrumental to the creation of a national development plan. Following a qualitative research design, thematic, pattern and content analyses were applied. Findings from virtual focus group discussions with Halal exporters highlighted the current emerging state of the Halal Industry in the Philippines in terms of industry structure, changes in the nature of innovation and determinants of survival. The global demand for Halal products continued to prove promising even if confronted by significant challenges in terms of certification, quality assurance and inability to synchronize with the prevailing international standards. Government support infrastructure is necessary to sustain the industry’s development. Technological research and development with respect to quality assurance and traceability are necessary for the Philippine Food Halal Industry to prosper both in the domestic and export market.