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The emerging short-form video platforms have been growing tremendously and become one of the leading social media recently. Although the expanded popularity of these platforms has attracted increasing research attention, there has been a lack of understanding of whether and how they deviate from traditional long-form video-sharing platforms such as YouTube and Bilibili. To address this, we conduct a large-scale data-driven analysis of Kuaishou, one of the largest short-form video platforms in China. Based on 248 million videos uploaded to the platform across all categories, we identify their notable differences from long-form video platforms through a comparison study with Bilibili, a leading long-form video platform in China. We find that videos are shortened by multiples on Kuaishou, with distinctive categorical distributions over-represented by life-related rather than interest-based videos. Users interact with videos less per view, but top videos can even more effectively acquire users' collective attention. More importantly, ordinary content creators have higher probabilities of producing hit videos. Our results shed light on the uniqueness of short-form video platforms and pave the way for future research and design for better short-form video ecology.

Time Series Classification (TSC) encompasses two settings: classifying entire sequences or classifying segmented subsequences. The raw time series for segmented TSC usually contain Multiple classes with Varying Duration of each class (MVD). Therefore, the characteristics of MVD pose unique challenges for segmented TSC, yet have been largely overlooked by existing works. Specifically, there exists a natural temporal dependency between consecutive instances (segments) to be classified within MVD. However, mainstream TSC models rely on the assumption of independent and identically distributed (i.i.d.), focusing on independently modeling each segment. Additionally, annotators with varying expertise may provide inconsistent boundary labels, leading to unstable performance of noise-free TSC models. To address these challenges, we first formally demonstrate that valuable contextual information enhances the discriminative power of classification instances. Leveraging the contextual priors of MVD at both the data and label levels, we propose a novel consistency learning framework Con4m, which effectively utilizes contextual information more conducive to discriminating consecutive segments in segmented TSC tasks, while harmonizing inconsistent boundary labels for training. Extensive experiments across multiple datasets validate the effectiveness of Con4m in handling segmented TSC tasks on MVD.

In recent years, China has witnessed the proliferation and success of the online food delivery industry, an emerging type of the gig economy. Online food deliverers who deliver the food from restaurants to customers play a critical role in enabling this industry. Mediated by algorithms and coupled with interactions with multiple stakeholders, this emerging kind of labor has been taken by millions of people. In this paper, we present a mixed-methods analysis to investigate this labor of online food deliverers and uncover how the mediation of algorithms shapes it. Combining large-scale quantitative data-driven investigations of 100,000 deliverers' behavioral data with in-depth qualitative interviews with 15 online food deliverers, we demonstrate their working activities, identify how algorithms mediate their delivery procedures, and reveal how they perceive their relationships with different stakeholders as a result of their algorithm-mediated labor. Our findings provide important implications for enabling better experiences and more humanized labor of deliverers as well as workers in gig economies of similar kinds., Comment: Accepted to CSCW 2022

Recommender systems are playing an increasingly important role in alleviating information overload and supporting users' various needs, e.g., consumption, socialization, and entertainment. However, limited research focuses on how values should be extensively considered in industrial deployments of recommender systems, the ignorance of which can be problematic. To fill this gap, in this paper, we adopt Value Sensitive Design to comprehensively explore how practitioners and users recognize different values of current industrial recommender systems. Based on conceptual and empirical investigations, we focus on five values: recommendation quality, privacy, transparency, fairness, and trustworthiness. We further conduct in-depth qualitative interviews with 20 users and 10 practitioners to delve into their opinions about these values. Our results reveal the existence and sources of tensions between practitioners and users in terms of value interpretation, evaluation, and practice, which provide novel implications for designing more human-centric and value-sensitive recommender systems., Comment: Zhilong Chen and Jinghua Piao contribute equally to this work; Accepted to CSCW 2022

The disadvantaged population is often underserved and marginalized in technology engagement: prior works show they are generally more reluctant and experience more barriers in adopting and engaging with mainstream technology. Here, we contribute to the HCI4D and ICTD literature through a novel "counter" case study on Chinese social commerce (e.g., Pinduoduo), which 1) first prospers among the traditionally underserved community from developing regions ahead of the more technologically advantaged communities, and 2) has been heavily engaged by this community. Through 12 in-depth interviews with social commerce users from the traditionally underserved community in Chinese developing regions, we demonstrate how social commerce, acting as a "counter", brings online the traditional offline socioeconomic lives the community has lived for ages, fits into the community's social, cultural, and economic context, and thus effectively promotes technology inclusivity. Our work provides novel insights and implications for building inclusive technology for the "next billion" population., Comment: Zhilong Chen and Hancheng Cao contribute equally to this work; Accepted to CHI 2022

As an emerging business phenomenon especially in China, instant messaging (IM) based social commerce is growing increasingly popular, attracting hundreds of millions of users and is becoming one important way where people make everyday purchases. Such platforms embed shopping experiences within IM apps, e.g., WeChat, WhatsApp, where real-world friends post and recommend products from the platforms in IM group chats and quite often form lasting recommending/buying relationships. How and why do users engage in IM based social commerce? Do such platforms create novel experiences that are distinct from prior commerce? And do these platforms bring changes to user social lives and relationships? To shed light on these questions, we launched a qualitative study where we carried out semi-structured interviews on 12 instant messaging based social commerce users in China. We showed that IM based social commerce: 1) enables more reachable, cost-reducing, and immersive user shopping experience, 2) shapes user decision-making process in shopping through pre-existing social relationship, mutual trust, shared identity, and community norm, and 3) creates novel social interactions, which can contribute to new tie formation while maintaining existing social relationships. We demonstrate that all these unique aspects link closely to the characteristics of IM platforms, as well as the coupling of user social and economic lives under such business model. Our study provides important research and design implications for social commerce, and decentralized, trusted socio-technical systems in general., Comment: Hancheng Cao and Zhilong Chen contributed equally to this work; Accepted to CSCW 2021

Social e-commerce, as a new form of social computing based marketing platforms, utilizes existing real-world social relationships for promotions and sales of products. It has been growing rapidly in recent years and attracted tens of millions of users in China. A key group of actors who enable market transactions on these platforms are intermediaries who connect producers with consumers by sharing information with and recommending products to their real-world social contacts. Despite their crucial role, the nature and behavior of these intermediaries on these social e-commerce platforms has not been systematically analyzed. Here we address this knowledge gap through a mixed method study. Leveraging 9 months' all-round behavior of about 40 million users on Beidian -- one of the largest social e-commerce sites in China, alongside with qualitative evidence from online forums and interviews, we examine characteristics of intermediaries, identify their behavioral patterns and uncover strategies and mechanisms that make successful intermediaries. We demonstrate that intermediaries on social e-commerce sites act as local trend detectors and "social grocers". Furthermore, successful intermediaries are highly dedicated whenever best sellers appear and broaden items for promotion. To the best of our knowledge, this paper presents the first large-scale analysis on the emerging role of intermediaries in social e-commerce platforms, which provides potential insights for the design and management of social computing marketing platforms., Comment: In CSCW 2020

The COVID-19 global pandemic and resulted lockdown policies have forced education in nearly every country to switch from a traditional co-located paradigm to a pure online 'distance learning from home' paradigm. Lying in the center of this learning paradigm shift is the emergence and wide adoption of distance communication tools and live streaming platforms for education. Here, we present a mixed-methods study on live streaming based education experience during the COVID-19 pandemic. We focus our analysis on Chinese higher education, carried out semi-structured interviews on 30 students, and 7 instructors from diverse colleges and disciplines, meanwhile launched a large-scale survey covering 6291 students and 1160 instructors in one leading Chinese university. Our study not only reveals important design guidelines and insights to better support current remote learning experience during the pandemic, but also provides valuable implications towards constructing future collaborative education supporting systems and experience after pandemic., Comment: Zhilong Chen and Hancheng Cao contribute equally to this work; Accepted to CHI 2021

Past few years have witnessed the emergence and phenomenal success of strong-tie based social commerce. Embedded in social networking sites, these E-Commerce platforms transform ordinary people into sellers, where they advertise and sell products to their friends and family in online social networks. These sites can acquire millions of users within a short time, and are growing fast at an accelerated rate. However, little is known about how these social commerce develop as a blend of social relationship and economic transactions. In this paper we present the first measurement study on the full-scale data of Beidian, one of the fastest growing social commerce sites in China, which involves 11.8 million users. We first analyzed the topological structure of the Beidian platform and highlighted its decentralized nature. We then studied the site's rapid growth and its growth mechanism via invitation cascade. Finally, we investigated purchasing behavior on Beidian, where we focused on user proximity and loyalty, which contributes to the site's high conversion rate. As the consequences of interactions between strong ties and economic logics, emerging social commerce demonstrates significant property deviations from all known social networks and E-Commerce in terms of network structure, dynamics and user behavior. To the best of our knowledge, this work is the first quantitative study on the network characteristics and dynamics of emerging social commerce platforms., Comment: This work has been accepted by the International AAAI Conference on Web and Social Media (ICWSM) as a full paper and will appear in the proceedings of ICWSM 2020