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Human-centered artificial intelligence (AI) posits that machine learning and AI should be developed and applied in a socially aware way. In this article, we argue that qualitative analysis (QA) can be a valuable tool in this process, supplementing, informing, and extending the possibilities of AI models. We show this by describing how QA can be integrated in the current prediction paradigm of AI, assisting scientists in the process of selecting data, variables, and model architectures. Furthermore, we argue that QA can be a part of novel paradigms towards Human Centered AI. QA can support scientists and practitioners in practical problem solving and situated model development. It can also promote participatory design approaches, reveal understudied and emerging issues in AI systems, and assist policy making.

We consider the problem of regulating products with negative externalities to a third party that is neither the buyer nor the seller, but where both the buyer and seller can take steps to mitigate the externality. The motivating example to have in mind is the sale of Internet-of-Things (IoT) devices, many of which have historically been compromised for DDoS attacks that disrupted Internet-wide services such as Twitter. Neither the buyer (i.e., consumers) nor seller (i.e., IoT manufacturers) was known to suffer from the attack, but both have the power to expend effort to secure their devices. We consider a regulator who regulates payments (via fines if the device is compromised, or market prices directly), or the product directly via mandatory security requirements. Both regulations come at a cost---implementing security requirements increases production costs, and the existence of fines decreases consumers' values---thereby reducing the seller's profits. The focus of this paper is to understand the \emph{efficiency} of various regulatory policies. That is, policy A is more efficient than policy B if A more successfully minimizes negatives externalities, while both A and B reduce seller's profits equally. We develop a simple model to capture the impact of regulatory policies on a buyer's behavior. {In this model, we show that for \textit{homogeneous} markets---where the buyer's ability to follow security practices is always high or always low---the optimal (externality-minimizing for a given profit constraint) regulatory policy need regulate \emph{only} payments \emph{or} production.} In arbitrary markets, by contrast, we show that while the optimal policy may require regulating both aspects, there is always an approximately optimal policy which regulates just one.