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Customer perceived value (CPV) is a cornerstone of marketing literature. However, myriad studies have generated contradictory empirical findings. In addition, though some existing literature reviews help clarify the conceptual foundations of CPV, the literature lacks a meta-analysis of empirical evidence about the CPV model and its effects. To consolidate existing research, the current meta-analysis assesses the findings of 687 articles, involving 780 independent samples and 357,247 customers. The most integrative CPV model, which includes benefits, sacrifices, and overall value, performs best. Empirical generalizations also reveal the relative weights of various benefits and sacrifices integrated into this CPV model and causal chains between CPV and different outcomes (satisfaction, word-of-mouth, and repurchase intentions). Finally, this analysis uncovers moderating effects of multiple relational contexts: nonprofit/for-profit, public/private, contractual/non-contractual, online/offline, business-to-business/business-to-consumer, and goods/services. For scholars, this article synthesizes existing findings on CPV; for managers, the results provide suggestions for ways to increase CPV. [ABSTRACT FROM AUTHOR]

While airport shopping has garnered extensive attention in the literature, the significance of integrating luxury stores within airport environments remains an underexplored facet. In this qualitative study, grounded in established theories of luxury behavior and airport management, we delve into the perceptions of tourists regarding the presence of luxury stores in airports. Drawing on in-depth interviews, we demonstrate that tourists' favorable reception of luxury stores can be connected to the idea of making luxury more accessible. Our findings also suggest how luxury shopping enhances the overall passenger experience and contributes to the reinforcing of the airport's reputation. This study adds theoretical and empirical depth to the discourse on airport retail, shedding light on the nuanced interplay between luxury commerce, tourist perception, and airport management practices. [ABSTRACT FROM AUTHOR]

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This paper explores how destination brand hate develops over time after a negative experience. Drawing on the trajectory method, participants were asked to graphically trace the course of their negative feelings toward destinations and to discuss the drivers and consequences of those feelings. This study identifies four types of trajectories of brand hate: "revenge for destination's complete failure," "avoidance due to environmental discontent," "forgiveness beyond control," and "resilient destination devotion." These four types of trajectories differ in the factors that lead to hate, in the duration of feelings of hate over time as well as in the consequences of hate. [ABSTRACT FROM AUTHOR]

The literature dedicated to heritage experience and brand heritage defends the idea that it is a source of significant value creation for consumers and brands. By contrast, the aim of this article is to propose a more complete view of the consequences of the heritage strategy for brands and consumers by exploring how consumers perceive a brand heritage experience and by identifying potential resistances that may emerge during their visits. In consequence, this research examines the features of a brand heritage experience through extended case studies in two brand museums with narratives of 47 visitors. By unpacking a brand heritage experience, the study highlights its acceptance by a majority of visitors as a real heritage experience since they give scientific, authentic and aesthetic values to the industrial and commercial features of the brand. However, some visitors do not accept – partially or totally – the brand as part of the heritage corpus insofar as they exhibit scepticism or even reject the experience. [ABSTRACT FROM AUTHOR]