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6 results on '"Chadwick, Chad"'

3. Managing private label as a brand in its own right

Author

Chadwick, Chad

Subjects
Private labeling -- Marketing, Drugstores -- Marketing -- Customer relations, Brand image, Company marketing practices, Business, Pharmaceuticals and cosmetics industries, Retail industry
Abstract

Do your customers buy your store or merely shop it? When the store's the experience customers seek, differentiation, loyalty and margin take care of themselves. While the idea may not [...]

Published
2007

4. Build a better business incubator through branding; New marketers need more than money to create prime enterprises

Author

Chadwick, Chad

Subjects
Marketing -- Planning, Internet -- Marketing, Company marketing practices, Company business planning, Internet, Advertising, marketing and public relations, Business, general
Abstract

What can a fledgling marketer do to steer clear of failure? In the mad rush to cash in on the Internet boom, one current option has a growing number of [...]

Published
2000

5. Brave New World

Author

Chadwick, Chad

Subjects
Advertising agencies -- Methods -- Innovations, Attitude (Psychology) -- Beliefs, opinions and attitudes -- Methods, Information services industry -- Innovations, Employee recruitment -- Innovations -- Methods, Information services -- Innovations, Consumers -- Beliefs, opinions and attitudes, Information services industry, Advertising, marketing and public relations, Business, general
Abstract

As work and play become one, advertising must change is president and creative director of Chadwick Communications in New York. It is a new world, ladies and gentlemen. You will [...]

Published
2000

6. Your store is your brand: so manage it like one. Private label is a cornerstone of growth and differentiation--if you treat it right

Author

Chadwick, Chad

Subjects
Private labeling, Brand identity, Company marketing practices, Advertising, marketing and public relations, Business, Retail industry
Abstract

As manufacturers trim brand lineups down to their fastest-moving SKUs, there's increasing room for retailers to make a true brand connection on a personal level. Retailers have a clear advantage [...]

Published
2007

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