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The purpose of this study is to develop evaluation criteria, the so-called crisis management index, that can gauge integrated crisis management capability. In particular, while most crisis management factors and models have been devised in western countries, no full-scale crisis management index outside the western hemisphere has been developed so far. The index developing process for evaluating South Korean corporations' crisis preparedness can showcase how to integrate broad concepts already developed in the literature and in unique business situations in each country. The study deployed multiple research stages that allowed the study to sufficiently reflect the characteristics of crisis management. First of all, the study developed index items by embracing content validity through three research stages such as extensive literature review, in-depth interviews and professional audits. The dimensions of the index items were finalized through factor analysis. The finalized index dimensions include the organizational management strategy factor, the execution and communication factor, and the organization system and cultural factor. The index items developed for evaluating the organization's crisis-preparedness were applied to South Korean corporations and implications based on their index scores were discussed. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]

This study attempts to identify the effects of issue ownership of a corporation on its reputation, and the moderating effect of issue obtrusiveness. Two representative Korean corporations (Hyundai and SK) were selected and their reputations were measured. It was shown that a corporation which owns issues that were perceived as important by publics has a higher corporate reputation. There was no moderating effect of issue obtrusiveness on the relationship between issue ownership and corporate reputation; however, there was a possibility of issue obtrusiveness as an independent variable. Implication for public relations research and practice was discussed. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]