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This study examines the relationship between residents' sports habits and their attitudes toward sustainable tourism in the rural region of Alt Urgell. Recognizing the importance of physical activity for health and well-being, this research aims to understand how regular participation in outdoor sports influences perceptions of sustainable tourism and how demographic factors moderate this relationship. A quantitative survey was conducted with a sample of 416 residents, achieving a 95% confidence level and a 4.8% margin of error. Inferential statistical analysis revealed significant correlations between sports habits and attitudes toward sustainable tourism. Results highlight slight differences in perception between genders, with men showing stronger support for community-driven economic initiatives. Variations based on years of residency were observed, with long-term residents expressing greater concern for sustainability. Participation in outdoor sports and attendance at sports events positively influenced perceptions of sustainable tourism. While some hypotheses were confirmed, others were rejected, indicating complexities in the relationship between sports habits and sustainable tourism perceptions. This study concludes by emphasizing the need for targeted educational interventions and inclusive policies to promote sustainable development in the region and suggests directions for future research to further explore these dynamics. [ABSTRACT FROM AUTHOR]