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Over recent, circular economy literature has spread, but limited attention has been devoted to food consumption. In this chapter, we present a conceptual tool to approach circularity in food consumption, namely the circular food consumption practice (CFCP) framework. Literature on food waste management, social practice theory, circular business models, and sociotechnical transitions are the building blocks of the current framework. Such a framework is useful to analyze the potential implementation of a set of household activities fostering circular economy. Adopting an ecological perspective of food consumption, the framework reconnects households’ food-related behavior to its overall environmental implications; this perspective highlights also the role for circular economy of activities beyond recycling.

Framework of circular food consumption practice (CFCP)

Circular Economy (CE) might be the paradigm to re-conceptualize future agri-food industries and recreate a balanced co-existence of ecological and economic systems. Research is then called to find solutions for transitioning into CE. The current paper will apply the theory of socio-technical transitions as a framework to build a step by step procedure to analyze and manage agri-food circular economy transitions and support stakeholders involved. The agro-ecological (cultivation and harvesting), agro-industrial (food processing) and consumption (food purchase) subsystems of agri-food supply chains are analysed to address the main challenges for the transition into CE. The current paper final goal is to generate an analytical framework, for practitioners and policy makers, to identify suitable technological, market, coordination and regulative solutions to orient future CE trajectories., Aestimum, 2020: Special Issue "Sustainable development and circular economy"

Consumers’ preferences for products derived from genetic improvements and innovations in plant breeding are often conditioned by technophobia and negative public imaginaries. The current study addresses this issue by analyzing consumers’ monetary preferences for a win-win innovation (generating gains for both private actors and the community) in the viticulture sector, namely fungus resistant grapes (FRG). The use of these grapes reduces the quantity of chemical inputs applied to vineyards, simultaneously improving firms’ economic performance. This study aimed to assess whether consumers prefer wines originating from FRG varieties to conventional wines. In particular, through an experimental online survey involving 627 Italian regular wine drinkers, the study compares individuals’ willingness to pay (WTP) for conventional wines with the WTP for two FRG wines produced with two different techniques: horticultural hybridization and genome editing. The study also assesses the potential effect of polarized media coverage on preferences by testing, in a between-subjects experimental design, two diverging (positive/negative) information scenarios, and the core drivers of these preferences. The findings suggest that respondents express a premium price for horticultural FRG wines compared to conventional wines (+9.14%) and a strong discount for genome edited FRG wines (–21.13%). The results also reveal that negative information reduces consumers’ WTP for horticultural FRG wines, while positive information increases their WTP for genome edited FRG wines. Last, the study highlights that individuals concerned with food sustainability issues and knowledgeable about wine are more likely to accept both FRG typologies. Overall, the study confirms the crucial role of appropriate information for market acceptance of innovations based on plant genetics to foster the adoption of sustainable pest-reducing practices in wine production.

Participant attentiveness may represent a major concern for all researchers using online self-report survey data, as findings from non-diligent participants add noise and can significantly decrease results reliability. Therefore, attention checks have become a popular method in survey design across social sciences to capture careless or insufficient-effort of respondents, thus increasing quality of samples and the internal validity of the research. The aim of this note is to offer an overview and categorization of the different techniques adopted to flag inattentive respondents and present the potential drawbacks of not considering the issue in social sciences research.