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Last year, the Public Library of Des Moines Foundation began researching Web site options. It was a long process. Because there are relatively few Des Moines charities taking donations online, [...]

The article offers some ideas executives should write about such as their stories and successes with the rest of the world, information that can help customers save time and money and informing people about an event and inviting them to join in real time through one's social media networks.

The article discusses five things one can do to use a bully pulpit in a positive way including writing a blog post or message on online social networking service Facebook about one's favorite charity, and sending an email to 20 friends and challenging them into action that benefits the community.