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1. Market-testing new products earns A-plus from national chains

2. Troubled economy creates an opening for ad overhauls: dinnerhouse chains try completely different marketing strategies to maintain sales and attract customers watching their wallets

3. Companies strike up the brand to win over new, loyal customers; chains define unique guest experiences, adapt to diners' changing needs

4. Lights! camera! product placement! Roles in movies, TV shows give chains extra brand exposure

6. 2 new studies: diners swayed by value, food item contents

7. Pizza competition turns to technology, menu items

8. Survey: food quality seen as a significant factor in building customer loyalty

9. Discount du jour: with customers gripping their wallets tighter and tighter, operators are spicing up their menus with wider varieties of value-added enticements

10. Chains campaign for big returns with election-theme promotions

11. Painting the picture of health: chains walk a fine line to give their brands an image of health without insulting customers or alienating them with preachiness

12. Growth concepts pick up the pace: while their quick-service competitors narrow the gap with better decor and menu items, fast-casual operators put expansion plans into high gear with a renewed focus on fresh food and prompt service

13. Taking on the media circus: consumers are being exposed to more information than ever, and marketing ringleaders are looking for innovative ways to break through the noise and get their signals noticed

14. Wendy's, Applebee's further promo trend of guests as menu R&D allies

15. FTC to subpoena 44 companies' kids-ad data: QSR chains seen as targets of youth obesity probe for Congress that could yield lawsuits

16. Operators adjust marketing strategies target the growing Hispanic market

17. Wendy's strategic 'innovation' revamp aims to eclipse $29.1m 2nd-Q loss, further sales uptick

18. Chipotle, Wienerschnitzel, Culver's change ad strategies

19. Little Caesars' ambitious growth plans add tension in battle for pizza market share

20. KFC's 'hidden message': TV spots should be entertaining, engaging

21. Word of mouth's ability to spark sales has marketers talking

22. Top pizza segment chains fight it out on familiar turf

23. High dairy, gas prices complicate life for pizza chains

24. Pizza chains keep new products rolling, but marketing experts see 'commodity' image downside. (Special Report: Top 100)

25. Examining industry trends, projecting the future. (Research)

27. Hardee's to change ad strategy -- for a while, anyway

28. Qdoba picks ad agency, targets January campaign

29. Hooters news missing patriotic tie-in: how refreshing

30. Buffalo Wild Wings touts takeout, signs 'chipper' deal with Frito-Lay

31. Taco Bell TV spots push envelope -- if this were 1985

32. Auntie Anne's tests frozen-custard concept, eyes new units

33. Going to extremes

34. No humor? That's a shame, now that we need it most

35. Piccadilly picks agency, prepares to launch 'real' campaign

36. Coupons might be cure for what ails us, economically speaking

37. Del Taco's 'Dan' has bean there, done that to tout burrito

38. Wendy's ad rides Subway's coattails, falls asleep at wheel

39. Eateries promoting steak shouldn't dish up burgers

40. Good Times repositions as burger and frozen-custard chain

41. Execs tackle culture issues at NRN Marketing Roundtable

42. Friendly's TV campaign evokes a sweet feeling -- boy, does it ever

44. Foodservice advertising pioneer Norton dead of cancer at 68

45. Take-and-bake pizza fans propel Papa Murphy's 2nd-tier rise

47. Johnny Rockets marks anniversary with new menu, nostalgic road trip

48. Heavy duty: Subway's 'Jared' ads carry more weight than you think

49. Popeyes stays focused on festive with Cajun Chicken spots

50. New products pop up as pizza leaders seek a larger slice of the pie

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