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Los modelos para el análisis de la competitividad de los destinos turísticos plantean en el plano teórico diversos factores que afectan de manera directa o indirecta a la competitividad. Entre dichos factores se encuentran, en lugar destacado, un amplio abanico de elementos que podemos integrar en el constructo recursos. Adicionalmente, la literatura científica sobre competitividad de los destinos establece que las características del destino justifican la consideración de unos u otros tipos de recursos así como su prevalencia e importancia. El objetivo de este trabajo consiste en identificar cuál debe de ser la tipología de recursos e indicadores de los mismos a contemplar en un modelo de competitividad aplicable a una modalidad de destino turístico con características propias como es el caso de los espacios naturales protegidos (ENP). Para ello, se realiza una revisión de los diversos modelos conceptuales de competitividad de destino en aras de analizar, sintetizar y evaluar la diversidad de recursos e indicadores a los que se hace referencia en dichos modelos. The models for the analysis of tourist destination competitiveness present in theory various factors that directly or indirectly affect competitiveness. The most prominent among these factors are a wide range of elements that can be integrated into the resource construct. In addition, the scientific literature on destination competitiveness establishes that the characteristics of the destination justify the consideration of one or several types of resources as well as their prevalence and importance. The objective of this paper is to identify which must be the type of resources and resource indicators to consider in a competitiveness model applicable to a tourist destination with its own particular characteristics such as the protected natural areas (PNA). To do this, we will review the different conceptual models of destination competitiveness in order to analyze, synthesize and evaluate the diversity of resources and indicators referred to in those models.

Neste trabalho indagamos sobre possíveis diferenças no comportamento empreendedor em turismo rural; estabelecemos características e dimensões motivadoras em função do gênero. Num exemplo representativo de estabelecimentos de turismo rural da Comunidade Autônoma da Galiza (Espanha), encontramos relação entre gênero e importância da compatibilização de atividades agrárias e tumrísticas, e entre gênero e perfil das motivações para empreender atividades de turismo rural. As mulheres estão mais motivadas por elementos do âmbito econômico e, portanto, na tomada de decisões, têm mais relevância os critérios de racionalidade econômica unidos à estratégia de diversificação da atividade agrária em favor da sobrevivência financeira. Ao contrário do estabelecido na maior parte da literatura, os fatores de índole social, familiar ou institucional têm a mesma importância para homens e mulheres. Aliás, verifica‑se a ausência de relação entre gênero e características pessoais (como idade e formação e necessidades financeiras do empreendedor).......In this paper we establish entrepreneurship characteristics and motivational dimension by gender. Analyzing a representative sample of rural tourism establishments of the Autonomous Community of Galicia (Spain), we seek behavioural differences between gender holders. Relationship is found between gender and reconciliation and importance of agricultural activities by owner, and between gender and profile of the motivations to start tourism activity. Female entrepreneurs are more motivated by elements in the economic sphere and, therefore, have a greater role in decision-making rational economic criteria and diversification of agriculture.

Determinants and performance of diversification strategy have been approached frequently in the literature. Nevertheless, there are only a few studies that analyze the diversification in sectors where the impulse to diversify is not strictly economic, but political or social. Diversification of agricultural and farm activity towards the tourism in Galicia is a clear example. The aim of this paper is to determine the factors that motivate holders of farmers to initiating a strategy of diversification towards the tourism, as well as the dimensions of the managerial relevant results for the owners who diversify. Results of the analysis on a representative sample of rural tourism establishments of Galicia indicate the multidimensional and heterogeneity of the analyzed constructs. Social motivations acquire prominence, in the same way that subjective measures of performance related to the improvement of the environment and customer orientation.