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1. DOCKERY CLARK Serves as senior director of sports and alliance marketing at Miller Brewing, Chicago. where she oversees all sports, music, entertainment and experiential strategic marketing efforts. Among the [...]

The sports fan's unique language has always been heavy on the RBIs, the TDs, the ABs and FGs. (If the fan follows Nascar, toss in MPHs, too.) Today, however, assuming [...]

In the '80s, there was the Brat Pack, a collection of young and attractive actors that grabbed national attention with their precociousness and potential. Today, a similar phenomenon has emerged [...]

When Red Sox poster boy Johnny Damon jumped ship late last year to Beantown's most hated rival the New York Yankees, he attributed the decision to front-office turmoil and a [...]

Odds are, until very recently, the aver age American had never heard of Lindsey Jacobellis. Her status as the U.S. gold medal favorite in the daring new Olympic sport of [...]

Peter Murphy rarely listens to terrestrial radio anymore. The 36-year-old insurance sales agent from Norwalk, Conn., spends a great deal of time on the road in his new Acura, which [...]

For much of the '90s, Detroit Pistons fans wondered if they'd ever see another championship team like the one that Isiah Thomas led to back-to-back titles 15 years ago. This [...]

Would basketball fans root for an NBA team known as the 'Flight'? Would they shell out thousands for season tickets to see the more fanciful 'Dragons' play? We may never [...]

Suppose you polled American women a decade ago and asked them to characterize Sarah Ferguson, the flame-haired Duchess of York. Their likely responses would have ranged from 'overweight' to 'decadent' [...]

Some marketers wouldn't be caught dead without their PowerPoint presentations. Some marketers would be thrilled if an industry giant such as Coca-Cola approached them with plans for a splashy cross-promotion. [...]

When Brett Yormark, vice president of corporate sales, arrived at Nascar five years ago, one of his primary responsibilities was to help Nascar evolve from a regional sport with a [...]

When budding young stars think of fame, they picture the speech they'll give at the Academy Awards, the People magazine cover they'll grace and the movie deal they've signed--the one [...]

Sports marketers are facing some tough questions, and Tom Fox knows it. 'There are four things people get passionate about: religion, politics, music and sports,' said Fox, vice president of [...]

Lincoln DeWitt is a lanky 34-year-old former computer programmer and ski instructor with an unusual distinction: He's the World Cup champion in skeleton, a variation of luge in which athletes [...]

LONG before Donald Trump started firing wannabe employees on national television, young job hopefuls have struggled to find plum internships in top fields such as music and sports. Enter an [...]

When Brett Yormark, Nascar's vp of corporate sales, arrived at the company five years ago, one of his primary, responsibilities was in help it evolve from a regional sport with [...]

Just days after 9/11/01, Nancy McNally had the sobering experience of walking through the streets of lower Manhattan. Meeting with store owners who had managed to get back to business, [...]

On paper, a crosstrainer appears to have little in common with a crescent roll. But on the retail side of the athletic footwear business, where competition is intense and the [...]

NEW YORK -- In a competitive season marked by multiple high-profile basketball shoe campaigns, Converse will join the fray with an entry built around its new Loaded Weapon model starring [...]

Chris Barrett & Luke McCabe get tuition for making First USA the biq brand on campus. The laundry list of how students can pay for college--flipping burgers, scholarships, day trading, [...]

Tapping into the popularity of Olympic figure skating among its key demo--women--Sears is using the sport and one of its best-known icons, 1976 gold-medal winner Dorothy Hamill, for a promotion [...]