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Brennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the 5th edition: Coverage throughout of digital transformation and social responsibility in business markets ‘Scenario’ boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. Examples and case studies covering ethics and bribery, circular economy, machine learning, artificial intelligence and blockchain to reflect developments in the b2b marketing environment Further and updated company content, including brands such as Barry Callebaut, Embraer, Flokk, Givaudan, ING, Ingersoll Rand and Pret-a-Manger Updated online resources, including author-selected SAGE journal articles and videos supporting each chapter.

This paper addresses a knowledge gap in that it presents an empirical investigation of a group coursework protocol and peer assessment system (GCP&PAS) used in a UK university to support postgraduate marketing students in their assessed group activities. The aim of this research is to examine students’ understanding of the GCP&PAS, as well as their attitudes towards assessed group coursework and peer-assessments generally. The study also seeks to identify any differences in such attitudes as a result of group conflict. The study determines that students are supportive of the principles of assessed group work and peer evaluation, but that there are differences in students’ attitudes toward the GCP&PAS between those who experience group conflict and those who do not. The paper contributes to the literature in that it highlights what the research findings mean regarding students’ preparedness for work. It also recommends further examination of conflict and other factors such as culture and gender in the investigation of alternative peer evaluation systems.

This paper addresses a knowledge gap in that it presents an empirical investigation of a group coursework protocol and peer assessment system (GCP&PAS) used in a UK university to support postgraduate marketing students in their assessed group activities. The aim of this research is to examine students’ understanding of the GCP&PAS, as well as their attitudes towards assessed group coursework and peer-assessments generally. The study also seeks to identify any differences in such attitudes as a result of group conflict. The study determines that students are supportive of the principles of assessed group work and peer evaluation, but that there are differences in students’ attitudes toward the GCP&PAS between those who experience group conflict and those who do not. The paper contributes to the literature in that it highlights what the research findings mean regarding students’ preparedness for work. It also recommends further examination of conflict and other factors such as culture and gender in the investigation of alternative peer evaluation systems.