1. La formación de la imagen turística inducida: un modelo conceptual
- Author
-
Camprubí, Raquel, Guia, Jaume, and Comas, Jordi
- Subjects
Induced image ,Tourism destination ,Tourist agents ,Relational networks ,Knowledge ,Recreation. Leisure ,GV1-1860 - Abstract
Taking into account that tourism destination image has been considered one of the most influential elements on the competitiveness of tourism destinations; the main aim of this paper is to elaborate a conceptual framework depicting the influence of the tourist destination network on its emitted image. By assuming that the image of a tourism destination is nothing more than a social construction resulting from the interactions of various intervening agents, such as public administration, local institutions, tourist businesses, etc., we propose a model in order to map the effects of the relational networks of a local tourist destination on the ‘quality’ of its induced image as a type of knowledge asset, and therefore, on its competitiveness.
- Published
- 2009