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This research studies the impact of articles appearing in the top four journals for consumer research— JCR , JMR , JM , and JCP— by examining factors that influence scholarly, public, and practical impact. This conceptually distinguishes between "incongruent novelty" (novelty arising from incongruity between an article and other existing articles) and "recombinant novelty" (novelty based on drawing from more disparate references). Incongruent novelty is decomposed into two components: (1) topic incongruity—incongruity between an article's topic and other existing topics at the time and (2) article incongruity—incongruity between an article and other existing articles on the same primary topic. By integrating topic modeling and word embedding to measure these constructs, we demonstrate varying impacts of types of novelty on three types of impact. Overall, our findings illustrate that topic and article incongruity have effects above and beyond recombinant novelty. For both scholarly and public impact, our results suggest that moderately high topic incongruity has the largest influence, suggesting that researchers should address novel topics. Additionally, scholarly citations are positively affected by lower and higher (vs. moderate) levels of article incongruity, suggesting that researchers either engage in programmatic research or add a new approach to the existing research on a topic. [ABSTRACT FROM AUTHOR]

The purpose of our conceptual introduction is to theorize how brands will continue to be relevant in the future marketplace. We identify three themes that emerge in this special issue that offer intriguing directions for future exploration and managerial action. The first theme is that because of brands' pervasiveness, consumers have developed a meta concept of "brands" that shapes how consumers think about the market, themselves, and others. While marketers consider the power of a particular brand as a valued consumer resource, this theme speaks to the power of "brands" as a category. The second theme contributes to a growing conversation highlighting consumer agency in relation to brands. Consumers manage their relationships with brands; selectively draw on media to create their own brand narratives; and can even upend the "rules" of brand management. The final theme is that brand owners must balance continuity and change, recognizing that brand contestation and cultural change are both inevitable. Brands need to actively consider the sometimes polarized, contesting and agentic voices of consumers and other actors, finding ways to positively influence firm and societal outcomes. We hope this special issue spurs continued new research to imagine future complex dynamics of consumers and brands. [ABSTRACT FROM AUTHOR]

The COVID-19 pandemic and the accompanying economic downturn have dramatically impacted the lives of consumers around the world. From a conceptual perspective, such health and economic threats can severely disrupt consumers' sense of ontological security and elicit adaptive responses by both consumers and marketers. Given the opportune timing, this issue of the Journal of Consumer Research is focused on articles that address questions of consumers' responses to external threats. The purpose of this introduction is to provide an organizing "conceptual tapestry" to connect the articles appearing in the issue. This framework is provided as a tool to help researchers structure their particular projects within the broader landscape of consumer threat response and to present some potential directions for future research. In conjunction with these articles, we hope that this conceptual framework will provide a point of departure for researchers seeking to enhance the understanding of how consumers and markets collectively respond over the short term and long term to threats that disrupt consumers' routines, lives, or even the fabric of society. [ABSTRACT FROM AUTHOR]

Five studies examined the stigmatization of materialism. Participants expressed negative stereotypes of materialistic people, considering them to be more selfish and self-centered than experiential people (Study 1). Participants also viewed materialistic pursuits as more extrinsically motivated than experiential pursuits (Study 2). These stereotypes led respondents from varied demographic backgrounds to form less favorable impressions of individuals who were associated with prototypically materialistic versus experiential purchases, a result that was statistically mediated by impressions that materialistic purchases were more extrinsically motivated (Study 3). These differential impressions are primarily attributable to the denigration of materialistic people rather than the admiration of experiential people (Study 4). The stigmatization of materialism led participants to like less and enjoy interacting less with their conversation partners when discussing materialistic rather than experiential purchases (Study 5). The authors discuss these findings' implications for self-perception, accurate social perception, and well-being.

Byline: Stijn M. J. Osselaer (1), Suresh Ramanathan (2), Margaret C. Campbell (3), Joel B. Cohen (4), Jeannette K. Dale (3), Paul M. Herr (3), Chris Janiszewski (4), Arie W. Kruglanski (5), Angela Y. Lee (6), Stephen J. Read (7), J. Edward Russo (8), Nader T. Tavassoli (9) Keywords: goal-based choice; goal activation; consumer choice Abstract: This article introduces a goal-based view of consumer choice in which (1) choice is influenced by three classes of goals (consumption goals, criterion goals, and process goals), (2) goals are cognitively represented, and (3) the impact of a goal on choice depends on its activation. For each class of goals, we discuss how goal activation is influenced by direct (subconscious) goal priming, by spreading activation from choice options, from other goals, and from the context, and by goal (non-)achievement. Opportunities for modeling goal-based choice, the integration of emotions in a theory of goal-based choice, and relationships with dual-process theories of decision making are discussed. Author Affiliation: (1) RSM Erasmus University, T10-07, 3062, PA, Rotterdam, The Netherlands (2) University of Chicago, Chicago (3) University of Colorado, Colorado (4) University of Florida, Florida (5) University of Maryland, Maryland (6) Northwestern University, Chicago (7) University of Southern California, California (8) Cornell University, New York (9) London Business School, London Article History: Registration Date: 01/01/2005 Article note: An expanded version of this paper is available from the first author.

Describes the important role of inferred motive in perceptions of price fairness. Establishment of psychological reaction to a price by consumers; Need for understanding and predict perceptions of consumers by the marketing managers; Influence of small differences in information on the motive consumers inferred.