Search

Previous literature has discussed the use of cooperative and experiential learning as a means of augmenting student involvement in the learning process. Teamwork has been one method of employing cooperative learning and having students play games has been used extensively in experiential learning approaches. Often the two pedagogies are employed simultaneously by having student teams participate in games. This research combines the cooperative and experiential learning approaches by involving student teams in designing the games that other students will play with the goal of increasing student retention of knowledge. The sample included consumer behavior and integrated marketing communications students in two subsequent semesters. The pedagogy employed in the first of the two semesters included PowerPoint-based lectures, whereas the students in the second semester identified important concepts from the previous week's lectures and integrated that content into a review game. A comprehensive examination and student survey at the end of the semester indicated that knowledge retention increased in the courses that utilized student-development games.

Augmented reality (AR) is an emerging technology that blends physical objects with virtual reality. Through the integration of digital and print media, a gap between the "on and offline" worlds are merged, radically shifting student-computer interaction in the classroom. This research examined the results of a multiple case study on the use of the AR platform Aurasma in the higher education classroom with 145 students from three disciplines (education, human resource development, and marketing) who participated in the study. Research methods included data collection of pre-experience and post-experience student surveys regarding students' experiences using the platform Aurasma for enhancing learning. Findings included primarily positive student attitudes regarding the usability of AR in the classroom setting and insights into how the Aurasma platform facilitated inquiry and understanding of course concepts. Recommendations for future classroom use are given.

In order to explore the rich dynamics of using social media as a tool for learning within higher education classrooms, researchers across three disciplines: education, human resource development (HRD), and marketing, joined forces seeking ways to focus on learning through a retrospective analysis. Three concepts--engagement, community building, and personal meaning formed the framework for this study and were utilized to analyze the themes that emerged from student reflections and opinion surveys. This study used an exploratory mixed-method multiple-case study approach involving seven social media platforms: Pinterest, Facebook, Twitter, YouTube, LinkedIn, Second Life, and Skype. The research is unique because it not only looks at how social media can energize traditional and online instruction, it also cuts across three disciplines of higher education offering insights on how social media can be used to promote student learning.

Jen Harrington is the owner and pastry chef of Sweet Conclusion, a bakery in Tampa, Florida. Most of Harrington's business comes from baking wedding cakes, but she has been attempting to attract customers to her retail bakery, where she sells cupcakes, pies, ice cream, and coffee. Nearly four years she opened Sweet Conclusion, the retail part of her business has not been as successful as she had hoped. Harrington wonders how she can make the other parts of her business more successful. Readers have the opportunity to develop and evaluate strategies for attracting more customers to Harrington's retail bakery. (Contains 3 tables and 1 note.)

Patient satisfaction with their healthcare is of concern to healthcare administrators. Antecedents include utilitarian and hedonic value, empathy, and sacrifice. This study investigates empathy, utilitarian and hedonic value, and sacrifice as antecedents to patient satisfaction. Resource advantage theory and service-dominant logic provide a theoretical basis for the importance of operant resources in achieving patient satisfaction. The data originates from a U.S. consumer panel across two contexts and includes 143 hospital and 182 clinic patients as respondents. Structural equation modeling and moderation analysis are used to test hypotheses. Results provide a strategic direction for hospitals and clinics to achieve patient satisfaction. [ABSTRACT FROM AUTHOR]

Management scholars have long been interested in the topic of authenticity in the workplace, evidenced by the history of scholarship on authentic leadership and the many new authenticity constructs that have emerged. In this article, we take a narrower view of authenticity and focus on relational authenticity in the workplace, which we define as being genuine in workplace relationships. Adapting a validated relational authenticity scale to the organizational context, we explore the ways in which feeling authentic in workplace relationships has ramifications for discretionary behaviors. Specifically, we build on belongingness theory to posit that relational authenticity will result in an increase in engagement in both altruistic and sportsmanship behaviors. We also explore the moderating effect of proactive personality on these relationships. Results from our two-sample study (N = 352; 500) indicate that relational authenticity is positively associated with engagement in both altruistic and sportsmanship behaviors. [ABSTRACT FROM AUTHOR]

As organizations adapt to significant challenges, such as a pandemic and multiple generations entering the -workplace, it is important to have followers who are team players and have skills for the new environment. Understanding and learning followership skills will be necessary for organizational effectiveness. We identified the following three major categories of followership skills and placed them into a hierarchy: Professional, Interpersonal, and Political. Each of these classifications has specific skill sets. A model is also offered as followers progress over time, learning these skills as they become leaders. The progression includes (1) Novice/Apprentice, (2) Team player, (3) Decision Maker, and (4) Leader/Manager. [ABSTRACT FROM AUTHOR]

Technology adoption literature generally focuses on behavioral and structural changes necessary for successful adoption. Little explored in that literature is the factors impacting the level of adoption which will be achieved within the organization. This healthcare industry research demonstrates that higher levels of technology adoption in organizations require the influences of both internal absorptive capabilities and external institutional pressures impacting the organization. We surveyed U.S. healthcare employees to assess top management beliefs, top management participation, absorptive capacity, institutional pressures, and level of electronic medical records (EMR) adoption in clinics and hospitals. Our results indicate no direct influence of mimetic and coercive pressures on the level of EMR adoption. Normative and mimetic pressures indirectly influence EMR adoption level through top management participation. Absorptive capacity enhances top management beliefs and participation associated with EMR adoption process, resulting in higher levels of EMR adoption in U.S. hospitals. [ABSTRACT FROM AUTHOR]