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Balloons, candy and faux flowers are some of the merchandise that a party retailer can market to customers for a financially rewarding Valentine's Day.

Party retailers can utilize several methods to sell birthday party items. They can conduct their own market research to find out what customers want and design an employee incentive program to ensure the sale of birthday party products.

It is important for party retailers to be aware of wedding trends as they happen to ensure that sales in the bridal department remain brisk. Products that have a geographic influence or cultural reference may be appropriate.

Party stores can sell specialty party merchandise throughout the year. Luau, sports and Western party merchandise can be sold at any time throughout the year.

Graduation parties present party and paper stores with several opportunities. Special displays can alert customers that the store carries graduation party merchandise.

With millions of birthday celebrants buying party products and supplies, the article advises the retailer on the proper purchase decision on party goods.

Three party plans for New Year 2002 are presented.

August is an excellent month to plan for end-of-the-year holiday sales. Early purchase programs, a store newsletter and the develop of other programs can be started on the store Web site.

Information on companies offering wedding accessories is provided. Additional information on regional trends in wedding products is also included.

Information on social stationery imprinting software and hardware from InScribe Inc and Colors By Design is offered. Additional information on both companies' products and stationery stores' creation and selling of personalized social stationery is also included.

Providing merchandise for a bar/bat mitzvah party is discussed.

The article provides suggestions for executives that are planning to hold stress-free holiday parties for their colleagues during this festive season. Organize the more social staff members into a committee. Not only will they give input for party ideas, also one can guarantee there will be less grumbling about the plans made. If someone normally hold its company party surrounded by equipment, computers, desks, store merchandise and piles of work to be done, it's tough for people to get into the holiday spirit. Move the party to another, more festive site. Most people like to give to charities during the holiday season. Make it easy to do so by setting up an area at the party where they can donate non-perishable food items and unwrapped toys. If someone can't afford to bring in a live band, at least provide a quality sound system with a multi-disc player. INSET: Hints for At-home Holiday Entertaining.

The article highlights the Jamaica Meetings Exchange (JAMEX) attended by members of the International Special Events Society South Florida/Caribbean Chapter in June 2005. Topics discussed in the conference are given. Activities included in the event are detailed.