1. Two decades of Net Promoter Score: Relevance or evidence?
- Author
-
Nunan, Daniel
- Subjects
CORPORATE culture ,MARKETING ,CUSTOMER satisfaction ,SENIOR leadership teams ,CALL centers - Abstract
The article discusses the concept of Net Promoter Score (NPS) and its impact over the past two decades. NPS has become widely adopted as a performance metric and a tool for monitoring customer satisfaction. The article acknowledges the ongoing debate surrounding the effectiveness of NPS and its application in various contexts. It also highlights the tensions between academia and practice in the development and adoption of management concepts. The article concludes by emphasizing the practical reasons for NPS's popularity and its potential for improving organizational relationships with customers and employees. However, it also acknowledges unresolved criticisms of NPS and the need for evidence-based approaches in management. [Extracted from the article]
- Published
- 2024
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