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Product co-design which connects the firm and consumers to achieve value co-creation is widely applied in the service-oriented manufacturing system (SOMS) to improve service quality. One of the key challenges in practice is to understand how the product co-design affects the performance of SOMS under different business models. This study considers a SOMS in which the firm optimises its product co-design effort and consumers decide whether to participate in product co-design under the selling and leasing models. The results show that the firm can always benefit from implementing the product co-design, even though consumers do not participate in product co-design under some specific circumstances. However, it does not always hold for consumers. Interestingly, we find that the free rider effect occurs when the participation cost is high. We further elaborate on the firm's business model selection strategy, introducing a threshold-based policy designed to assist the firm in making decisions when confronted with varying residual values and participation costs. Lastly, our findings indicate a lack of clear-cut pros and cons between the two business models in terms of the firm's product co-design efforts and consumer surplus. [ABSTRACT FROM AUTHOR]

This paper explains how value co-creation is affected by the introduction of tools to digitalise healthcare. In particular, this study examines how pregnant women in France collect, utilise, and share their health records after the launch of a new Electronic Health Record (EHR). The paper combines methods from the design field (cultural probes) and micro-phenomenological interviews to capture value co-creation and value co-destruction dynamics. Through analysing nine cases, we highlight the role of patients' expectations in potential value co-destruction with an EHR. We describe why it is important to know by whom and how co-creation is carried out to improve the launch of digital health applications. Finally, the paper emphasises that value co-creation is a long-term process that needs to be studied longitudinally. [ABSTRACT FROM AUTHOR]

Information barriers exist between subsidiaries in a group enterprise, where each subsidiary acts independently, and hinder rational allocation and utilisation of resources. This study proposed a value co-creation model consisting of heterogeneous subsidiaries in a group enterprise and consumers. By constructing a three-party evolutionary game model, we discussed the impact of information leakage risk, punishment intensity, consumer experience, and reputation on the strategy evolution process, which means the proportion of strategy choices for the three entities over time. We analysed and verified the evolutionary process of the value co-creation system in different scenarios. This study revealed the 'butterfly effect' of value co-creation within the group enterprise, highlighting how different combinations of decision-making probabilities among the three entities in the initial stage can result in diverse outcomes, even when starting from identical conditions. The study also found that under certain conditions, group subsidiaries may sacrifice their own interests for the overall interests of cooperation. This study yielded the counterintuitive conclusion that in a stable state, the choice of cooperation strategies between subsidiaries is not directly related to their willingness to share knowledge. [ABSTRACT FROM AUTHOR]

We explore marketing activity at the micro level as it contributes to the co-creation of sustainability and leads to transformational shifts towards sustainable futures. Utilising a value co-creation lens our study implements a novel four phase case research process. Three sustainable fashion brands are analysed via brand-generated content on their Instagram accounts, through interviews with thirty self-confessed brand enthusiasts and using consumer focus groups. Analysis provides insights into how sustainability is co-created between brands and consumers demonstrating that marketing and brands have the power to harness sustainability and instigate change. The paper contributes an innovative 'Co-creating sustainable futures' framework providing a platform to implement marketing activity and future research by marketing/brand managers and researchers committed to sustainability and initiating transformation towards sustainable futures. [ABSTRACT FROM AUTHOR]

Issues of diversity and inclusion increasingly influence the purchasing process and brand loyalty of new generations of customers. Additionally, scholars and policymakers are calling for a more inclusive society and advocating for the integration of people with disabilities. However, there is a lack of research investigating these issues from a marketing perspective. Using a strategy of inquiry regarding in-depth multiple case studies from different players of the toy industry, this paper highlights how to set marketing strategies that develop and communicate new offerings by promoting both Marketing and Social Value and fostering the social inclusion of children with a disability. The proposed model contributes to the emerging literature of Inclusive Marketing and will help marketers implement a socially inclusive approach. [ABSTRACT FROM AUTHOR]

Several firms worldwide that attempted to penetrate the bottom of the pyramid (BOP) with digital service innovations have encountered disappointing returns. This article explores what capabilities firms should develop and how they should nourish them for value creation at the BOP. Using the multiple-case method, this study inductively derives persuasion, co-creation, adaptation, and self-sustainability as essential capabilities. Cumulative maneuvering of these capabilities resulted in a sand cone model. Both established incumbents and digital natives benefit from this model, which enables them to safeguard their digital offerings while penetrating or expanding within BOP markets. [ABSTRACT FROM AUTHOR]

This article discusses the concept of the "disabling marketplace" and its impact on consumers with disabilities. The research in this field has largely focused on the social model of disability, which attributes marketplace inaccessibility to social and environmental barriers. However, this perspective fails to address the macro-structural ideologies that perpetuate discriminatory practices and exclusion. The article presents two themes: discriminatory marketplace practices and ableist marketplace structures, and highlights the need for future research to consider the embodied experiences of disability and dismantle the disabling marketplace. The goal is to create an inclusive and accessible marketplace that empowers individuals with disabilities. [Extracted from the article]

Drawing upon value theory, this study investigates both the enabling and disabling features of marketplaces for consumers in the disability market. Analysis of longitudinal qualitative data collected before and after the introduction of a new disability service provision scheme in Australia offer empirical evidence of such marketplaces that are both creating and destroying value for people with disability and their carers. In some instances, value creation and destruction can co-occur for individual consumers. These empirical insights lead to a theoretical conceptualisation of the marketplace as not being wholly disabling, but rather consisting of disabling and enabling factors. Understanding these factors allows service providers and policy makers to make adjustments in view of maximising value creation and minimising value destruction. [ABSTRACT FROM AUTHOR]

This document is a special issue of the International Journal of Production Research focused on service-oriented manufacturing supply chain management in the context of Industry 4.0. Service-oriented manufacturing (SOM) is an emerging paradigm where manufacturers transform their products into platforms using Industry 4.0 technologies, allowing for communication between customers and manufacturers. This shift enhances the flow of information through the supply chain and creates new operational challenges. The special issue includes 16 articles covering various sub-areas such as mechanism design, supply chain contracts, behavioural modelling, emerging business models, optimisation techniques, product design, and smart manufacturing. The papers provide insights and practical applications to advance service-oriented manufacturing supply chain management in the Industry 4.0 era. [Extracted from the article]

Servitization is vital to manufacturing enterprises' competitive advantages and financial performance in contemporary digitalisation environments. Enterprises are increasingly relying on industrial Internet platforms to satisfy potential customers' needs as well as to create superior value, but the literature has neglected to explain how enterprises can leverage such digital platform to improve the efficiency and effectiveness of servitization. This study aims at describing how the industrial Internet platform can enable servitization of manufacturers. Based upon the meta-theoretical foundations of service-dominant logic, we identify the 'sense and respond' servitization strategy enabled by the industrial Internet platform. By performing a questionnaire survey, we find that the industrial Internet platform approach based on the connectivity and compatibility architecture can enable manufacturers to improve the efficiency of resource integration and resource reconfiguration, which facilitates the implementation of servitization via market perception. We argue that the industrial Internet platform affects an organisation's ability to sense the market and resource management actions; these operational resource actions are a significant antecedent of the servitization strategy. [ABSTRACT FROM AUTHOR]

Business models play a key role in companies' profit growth and competitiveness. A growing number of companies not only sell products but also provide leasing services. In traditional leasing models, companies usually charge customers for the time they occupy the product, but ignore differences in how long and how often customers actually use the product. In practice, customers have different product usage patterns, which will affect their purchase choice. Considering the pooling effect in the leasing service network, this paper describes customers' usage patterns in two dimensions (product occupancy time and utilisation rate) and determines the optimal pricing under three models (selling, leasing, and their hybrid model) to maximise corporate profits. Through comparative analysis, the optimal business model selection decision is obtained, and its market performance is also analysed. The results show that when the leasing service operational capability is strong, the pure leasing service model is superior; otherwise, the result also depends on the product value creation capability. When this capability is high, the hybrid model will be selected; otherwise, the pure selling model will be better. This result differs from the generally held result in previous studies that the hybrid model is more profitable in most cases. [ABSTRACT FROM AUTHOR]

Firms often use crowdsourcing contests to develop marketing ideas and solutions. Despite the prevalence—and unique aspects—of marketing ideation crowdsourcing contests (MICCs), there has been little examination of these contests' shareholder wealth implications. Adopting a signaling perspective, the authors conduct an event study of 508 MICC announcements and find that they are associated with higher returns, but also higher idiosyncratic risk, indicating that investors hold a mixed view of such contests. Further, the authors consider how contest design factors and firm marketing resources may signal the cultivation of intellectual and relational market-based assets to shape their stock market impact, providing firms guidance to better design their MICCs. Specifically, they find that returns are enhanced when firms use professional (vs. general public) contests, specifically scoped contests, and contests using crowd judging (vs. expert panels), and for firms with stronger marketing capabilities. However, brand factors have mixed effects on returns, with a brand's relevant stature having a positive effect and its energized differentiation having a negative effect on returns. Product MICCs and generally scoped contests heighten the negative effects on risk, whereas marketing resources have no impact. Results offer implications for practitioners, including the finding that many MICC design choices commonly used in practice (i.e., general public contests and expert panels) are viewed less favorably by investors. [ABSTRACT FROM AUTHOR]

If social partnerships can lead to favourable outcomes for not-for-profit organisations (NPOs), what steps are managers taking to achieve such outcomes? We address this question by conducting a mixed-methods study in a professional sports social partnership context in Australia. First, a survey with 4,193 sport team fans – a key target audience for NPOs was conducted to understand the impact of contextual factors (i.e. NPO reputation and perceived fit) on the consumer behaviour process, including donation, volunteer, and advocacy intentions for NPOs involved in a social partnership. Following the confirmation of favourable NPO outcomes, interviews with 11 NPO managers were conducted to explore the business practice inputs of their social partnerships. Interviews showed social partnerships were characterised by a power imbalance in favour of the sports organisation leading to a lack of co-creation of value. Further, despite an expressed intention to formalise the partnerships, formality waned as the partnership moved through the different partnership stages. Results across the two studies demonstrate the need for a more deliberate and strategic approach to social partnerships. Theoretically, we build on the limited work addressing the NPO perspective of social partnerships by adopting a dual stakeholder perspective. [ABSTRACT FROM AUTHOR]

Value co-creation for service innovation is a rapidly developing concept in the current competitive market. Prior studies emphasize the conceptual aspects of the value co-creation, with limited research focusing on the interactive effects between firms and their customers created in the process of value co-creation. We propose a framework for synthesizing the interactive concepts associated with service innovation based on the service-dominant logic. We recruited participants (N = 448) from 11 sports clubs in Iran. Results indicated that openness and consumer engagement facilitate value co-creation, which in turn leads to perceived service innovation. Furthermore, perceived brand interactivity moderated the mediating role of value co-creation in the relationship between consumer engagement and perceived service innovation. Results from this research suggest openness and consumer engagement are key antecedents of value co-creation and highlight the significance of perceived brand interactivity and value co-creation in promoting service innovation at sports clubs. [ABSTRACT FROM AUTHOR]

The article discusses the changes made by the Academy of Marketing to better meet the needs of the academic community and shape the direction of the Academy. The annual conference introduced capacity building research workshops in 2018, which became even more important when the 2020 conference was canceled due to the COVID-19 pandemic. The article highlights 18 workshops that focused on reframing marketing priorities and explored various topics such as consumer research during the pandemic, digital assessments, sustainability in marketing, and virtual engagement. The article also mentions six papers in a special issue that examine the role of technology in marketing practices, teaching, and future imagining. The papers cover topics such as assessment strategies for work-ready graduates, online consumption of the arts, virtual community building, online religious engagement, entrepreneurial decision-making, and stakeholder co-creation of smart cities. The article concludes by encouraging readers to embrace the opportunities to advance marketing priorities through technology. [Extracted from the article]

Facing sustainability challenges and the demand for green and high-quality food, smart agriculture has become a key solution, and understanding consumer preferences for its products is crucial for sustainable development. By employing a structural equation model and using the sample data of an online survey conducted in China, this study investigated consumers' intention to purchase smart agricultural products, thereby examining the effects of value co-creation, cue utilization, attitude, and future orientation. According to the results, cue utilization positively affects value co-creation and attitude. In addition, value co-creation and attitude can promote consumers' purchase intention. Moreover, future orientation positively moderates the effect of attitude on purchase intention. These findings have substantial practical implications for formulating marketing strategies aimed at promoting the consumption of smart agricultural products. By strengthening the effects of cue utilization, value co-creation, and future orientation, marketers can specifically target consumers and facilitate the transition to more sustainable consumption patterns. [ABSTRACT FROM AUTHOR]

The transformative capacity of artificial intelligence (AI) in different sectors is rapidly progressing. One of the sectors in which there has been an increase in these developments is the education sector, particularly higher education (HE). Although some studies have begun to consider the advances in AI to incorporate solutions at various stages of the university educational process, the role of students as possible co-creators of these developments has not yet been considered. From a perspective of value co-creation and service-dominant logic (SDL), this study seeks to identify the typologies of value perceived by university students with respect to different AI solutions applied to the learning process in the framework of a value network composed of themselves and other actors in the network. Using a qualitative, phenomenological research approach, four workshop sessions were developed with a total sample of 93 students from three Colombian universities. The results indicate that students mostly respond in agreement with the co-creation of value based on the concepts of AI functions in the future scenario of HE. These AI functions include the machine teacher and the Smart Tutoring App. The chatbot is among the functions associated with value co-destruction, which is one of the most widespread developments in the area of user experiences in business. Finally, we discuss these findings and offer implications for guiding public policy and strategic decisions by university boards in this highly relevant area. [ABSTRACT FROM AUTHOR]

The Industry 5.0 initiative seeks the sustainability and resilience of production systems through digital technologies. Derived from such an initiative, the Operator 5.0 concept surged to place the operator as the main value-creation contributor of sustainable and resilient human-machine systems. Smart service systems are data-driven services that provide intelligent capabilities to support decision-making in business processes. Despite previous research on smart services driven by multiple technologies in different contexts, further studies approaching Digital Twins as enablers of smart services in machine use phases are yet to be explored. Digital Twin, an Industry 5.0 enabler, is a technology that virtually represents physical assets that collect and analyze data from actual operations to make predictions for decision-making. Simulation-based Digital Twins generate simulation models that are continuously upgraded with asset data in real time, improving the accuracy of predictions. This paper aims to investigate how the Simulation-based Digital Twins (SDT) can enable the development of smart services in the Operator 5.0 context. We build on a multiple case study of 13 interviews from nine heavy mobile machinery manufacturers. We capture our results in categorizing SDT-enabled smart services for the use phases of the machine lifecycle. The categorization identifies the capabilities of each smart service for decision-making support and value co-creation. [ABSTRACT FROM AUTHOR]

Within an international context, the role Online Learning Environments (OLEs) play in offering students opportunities to engage with other students to co-create positive experiences is complex. This paper examines the engagement facilitated by an OLE between students at a UK university and its Chinese partner. Findings show that OLEs can facilitate international student-to-student engagement and provide opportunities to co-create positive student experiences when the value offerings are engaged with (i.e. the OLE is used as intended). It is through students’ active engagement, or non-and negative engagement (i.e. intentional or accidental misuse), with the OLE that ultimately affects their student experiences. [ABSTRACT FROM AUTHOR]

Drawing upon presence theory, this study seeks to unravel the critical determinants converting engagement into value cocreation in travel livestreaming. To configure an optimal path for real-time interaction, live room setting, and product attributes in livestreaming via viewers' sense of presence, we performed a scenario-based quasi-experiment with four alternative models. Model 1 elucidated the direct influence mechanism how real-time interaction, authenticity, and remuneration evoke value cocreation, while Model 2 reflected the moderation impact of the objective attributes between communication behaviours and value cocreation. Model 3 and Model 4 incorporated viewers' physical and social presence into assessments as mediators. The results reveal that communication behaviours psychologically drive viewers' sense of presence, thereby leading to value cocreation, while objective attributes moderate the subjective consciousness of presence. The research positions insightful theoretical implications to thrust value co-creation of tourism academia spotlight and practically contributes to promoting sales performance in the nascent tourism market. [ABSTRACT FROM AUTHOR]

This study investigates the principles and the factors influencing interaction for resource integration during service mega-disruptions (SMDs) in the tourism ecosystem. Utilizing qualitative data from semi-structured interviews conducted during the COVID-19 pandemic, this article reveals that interaction principles of willingness to exchange, access to information, dialogue, transparency, coordination, adaptation, and informed risk assessment lead to value co-creation (VCC). Failure to follow these principles leads to value no-creation (VNC) or value co-destruction (VCD). During SMDs, the most critical factors influencing interaction for resource integration are traveller's safety needs, initiation of travel cancellation, sympathy, proactivity, omnichannel communication, the effectiveness of technology and employees as well as the number of involved actors. Forced indifference in VNC is uncovered, where firms' constraints hinder their engagement despite tourists' desire for interaction. This study contributes to the understanding of value dynamics during SMDs and calls for further exploration of multiple stakeholders' perspectives in such contexts. [ABSTRACT FROM AUTHOR]

Despite the growth of the professional doctorate in education (EdD), its potential for capturing practice is restricted by academic tradition. In this hybrid paper, we argue that arts-based research (ABR) can help rectify this. We bookend the paper with creative non-fiction of our own EdD experiences, where ABR is restricted and afforded. We develop our argument through a position paper mapping the theoretical similarities of the EdD and ABR. We then undertake a scoping review identifying existing research into ABR on EdD programmes. We analyse six articles using the 5A's theory of creativity [Glăveanu 2013. Rewriting the language of creativity: The Five A's framework. Review of General Psychology 17, no. 1: 69–81] to see how these theoretical similarities are afforded. Using ABR on the EdD promotes reflexivity and co-creation, impacting upon diverse audiences. We conclude with a challenge for further research into ABR on EdD programmes through hybrid research. [ABSTRACT FROM AUTHOR]

Customers have become active and engaged with multiple actors outside the hotel, raising new challenges to theory and practice. Therefore, this paper aims to identify the external actors with which customers interact to ascertain which ones foster/hinder customer engagement and value co-creation/destruction. We used qualitative methods (16 in-depth interviews, document analysis, and four participants' observations) gathered from seven regions in Ghana. Data were analyzed using Nvivo12 within a thematic analysis framework designed to identify, analyze, and describe patterns found in data. The study revealed that guests' interactive engagement with multiple actors beyond the hotel environment influences their experience, either fostering or hindering value co-creation. Positive and negative engagement fosters/hinders guests' interactions and the potential for value co-creation/destruction. The study offers a novel connection between customer interactions, engagement, and value co-creation to discover and depict the external actors' actions that foster or hinder customers' experience in the hotel setting. Industry players can use the developed customer interactive engagement framework and value co-creation/destruction actors in tourist and hotel settings to assess their businesses and explore the value they aim to generate. [ABSTRACT FROM AUTHOR]

Even though Hotel mini bars is an excellent service and product delivery channel during the guest stay, typical selections of varieties and displays have been used without innovative ideas. This study argues that Mini Bars in the hotel can be capitalized to share the Hotel's Corporate Social Responsibility vision and enhance customer perception toward the hotel brands with revenue increase. The current study adopts Discrete Choice Modeling to investigate the best choice attributes and levels of hotel mini bar. The results address how the hotel and local industry can co-create value for the hotel, local businesses, and guests. [ABSTRACT FROM AUTHOR]

Purpose: Based on the stereotype content model (SCM), this study aims to enrich comprehension of virtual service assistant (VSA)-enabled service delivery through two pivotal avenues. Firstly, it aims to conceptualize and test the fundamental mechanism underlying how businesses deploy services using VSAs. Secondly, this study explores whether the paradigms of service co-creation versus service recovery differentially impact customers' perceptions of warmth and competence in VSA-enabled service delivery. Design/methodology/approach: This study used a one-factorial (service paradigm: service co-creation vs service recovery) field experiment. Covariance-based structural equation modelling was used to analyze the data. Findings: The results show that VSA service quality dimensions impact satisfaction for service co-creation and both trust and satisfaction for service recovery. The stronger link that mediates this effect is competence for service co-creation and warmth for service recovery. Originality/value: This research extends the understanding of SCM to VSA-enabled services and shows the asymmetries of mediation between the paradigms of service co-creation versus service recovery to suggest the most effective approach for VSAs to successfully meet customer requirements for establishing trust and satisfaction. [ABSTRACT FROM AUTHOR]

This paper utilizes a game theory model to investigate the interplay of cooperation and competition between smart vehicle companies (the incumbents) and traditional vehicle companies (the entrants) in the intelligent connected vehicle industry. The results show that technology sharing emerges as a critical factor in improving business performance and driving market expansion. Additionally, the collaborative endeavors of competitive firms, coupled with consumer involvement, play a crucial role during the value co‐creation phase of new products, significantly impacting company efficiency and consumer satisfaction. Drawing on case studies such as Tesla further corroborates our management insights. [ABSTRACT FROM AUTHOR]

We discuss the use of social media communication for place promotion and place branding of entrepreneurial ecosystems (EEs). As places resting on the advantages of co-location for entrepreneurial activity, EEs offer a novel testbed for the co-creation of a place image in the virtual space of social media. By exploring almost 370,000 tweets from Twitter across 20 European EEs, we observe virtual spaces of EEs being broadly used to share positive messages about the place. However, no EE stands out with a unique image evoking symbolic associations with the place in target audiences. The results suggest the presence of place promotion more than place branding. [ABSTRACT FROM AUTHOR]

This research examines whether prosumer‐generated (vs. firm‐generated) content fosters consumer engagement through content relevance and perceived content sponsorship. Four between‐subjects experiments (N = 1048) show that prosumer‐led (vs. firm‐led) conversations, mediated by perceived content sponsorship and content relevance, generate higher engagement. Furthermore, consumer engagement increases significantly when prosumers share hedonic content and disclose information about their identity. A fifth study, a qualitative investigation with brand managers and marketing practitioners, further validates and extends these findings, providing nuanced insights in the form of four prosumer‐led engagement strategies for consumer engagement. These strategies have practical implications for companies seeking to leverage prosumers in social media marketing. Together, the current work broadens the research scope of prosumers from content co‐creators to drivers of brand engagement, while revealing the factors that increase the effectiveness of prosumer‐led social media content. Specifically, this research suggests that content type and authenticity are fundamental criteria for choosing a prosumer to engage social media brand followers. From a managerial viewpoint, the findings indicate that companies should identify, connect, and engage with online prosumers, as they will actively contribute towards improving consumer engagement levels. [ABSTRACT FROM AUTHOR]

This study describes the process and elements presented in a value co-creation process between non-profits and donors, as well as the outcomes of this interaction. The study includes semi-structured interviews with managers and donors, as well as first-hand observation and notes from the telemarketing department of two health-related non-profits (NPOs). To represent the interaction between actors, the Yin and Yang model of value co-creation is proposed. In relation to the outcomes of this relationship, despite the elements of co-creation value that are highlighted in the literature, that is, dialog and transparency, other relevant components stood out more in this context, such as trust and reputation. This research broadens the literature in the field of NPOs, since most researches on value co-creation are centered on the private sector and focus the analysis on the end user, which in the non-profit sector of health care would be the patient. Otherwise, this research focuses on a resource integrator actor, that is, the donor. Managerial contributions and future research directions are also presented. [ABSTRACT FROM AUTHOR]

Complementors play a crucial role in innovation ecosystems by contributing to the co-creation of the value proposition and its benefit enhancement. However, research on these actors and their interactions remains limited. Investigating eight Danish wind energy complementors, this embedded case study explores the complexity of their interactions through a mixed-method approach. Initial quantitative analysis is performed using topic modelling to inform the coding of the following qualitative analysis that maps the trends and evolution of complementors' interactions. The findings reveal that, despite an apparent unawareness or conscious dismissal of the competitive dynamic involved, most wind energy complementors engage in coopetitive interactions at some point, particularly with the focal firms. The study advances our understanding of complementors, emphasising their importance and complexity as ecosystem actors. [ABSTRACT FROM AUTHOR]

We argue that Latour's distinction between 'intermediaries' and 'mediators' captures important facets of tensions in market encounters and in the co-creation of 'supply' and 'demand' within digital advertising. Drawing upon 110 interviews with 87 practitioners, participation in sector meetings and training courses, and McGowan's 'autoethnographic' experiences, we explore the different forms tensions take in the two main configurations of digital advertising: (1) the 'open marketplace,' which is the site of much effort to turn mediators into intermediaries; and (2) 'walled gardens,' which increasingly are unequivocally mediators, and which are 'de-agencing' advertising's human practitioners in specific ways (e.g. by making human-guided targeting less attractive and more difficult). De-agencing interacts with current initiatives, especially Apple's, that partially 'de-individualize' advertising's audiences and reinforce walled gardens' mediator roles. [ABSTRACT FROM AUTHOR]

This research aims to analyze the relationship between social factors (social comparison orientation, loneliness, emotional support, and instrumental support) and the quadratic effects of the mindful approach and technological stress in co-creating virtual value for the tourism sector. Using a dynamic structural equation model, we analyzed data collected from a cohort of 400 tourists who actively participated in virtual tourism services between 2011 and 2022. Using this methodology, we investigate the long-term correlations between different elements and their impact on participants' participation in virtual value co-creation. Our research indicates a distinct correlation between the mindful approach and virtual value co-creation, exhibiting a positive quadratic effect that gradually decreases, implying the necessity of consistent mindfulness practices in the face of technological stress. Interestingly, we also find that technological stress has a positive quadratic role over time. As people become more adept at technology and accustomed to it, its favorable effects on virtual value co-creation diminish. In the current scenario characterized by collaborative innovation and interaction through digital platforms, they are of great importance for companies, especially in adapting to new social dynamics characterized by new technologies. Using the Mindful Approach in the digital context becomes necessary, emphasizing mainly conscious awareness to optimize the level of commitment, increasing the results of interactions. On the other hand, new technologies in value co-creative processes increase concern about technological stresses, especially in exposure to these new environments over time. In this way, achieving more excellent stability between digital interaction and reducing potential stressors becomes a critical business strategy for sustaining collaboration dynamics over time, thus ensuring individuals' well-being and maximizing the concretion processes' positive impact at both the individual and social levels. [ABSTRACT FROM AUTHOR]

This participatory action research initiative was undertaken in Thailand to promote carbon-neutral tourism (CNT). The research involved the engagement of multiple stakeholders in the value chain to co-create a valuable CNT route for Nong Khao sub-district tourism in Kanchanaburi Province. A service design approach was applied in this study, consisting of four phases: building engagement and awareness, exploring customer needs, co-creating a route, and assessing the results. The findings revealed that tourists exhibited a strong preference towards the CNT trip option. The implementation of the activities resulted in an increased net profit margin of 165.31% due to cost reduction, sale-price growth, and larger tourist numbers. The research provides important value co-creation of CNT management guidelines for community tourism. [ABSTRACT FROM AUTHOR]

Open-source communities(OSCs) are gaining significant attention in the current business environment of information technology(IT). More and more IT companies and individuals are exploring how to achieve innovation through open-source collaboration, and value co-creation(VCC) in the OSCs has become a trend. Therefore, it is particularly important to examine the mechanism of OSCs under the background of VCC theory. This study proposes a conceptual framework of open-source value co-creation (OSVCC), which is characterized by openness, sharing, collaboration, and freedom, for understanding the internal mechanisms and contextual conditions in the relationship between OSCs participants. This study constructed a pairwise combined four-category classification model combining the perspectives of the commercialization level (low and high) and the maturity stage (developmental and mature) of the OSCs. Based on the model, this study selects and analyzes four presentive cases of OSCs using a multiple case study approach. Then, this study proposes a framework for OSVCC to identify the crucial factors that promote the successful implementation of innovation and value creation. The OSVCC framework encompasses three primary participants, effective VCC processes, and key open-source principles. This study offers valuable managerial implications for enterprises that plan to participate in OSCs. [ABSTRACT FROM AUTHOR]

Mobile applications have become an indispensable marketing medium for tourism companies. Given that half of the users delete the applications soon after completing their transactions, it is vital to improving the application quality based on the users' expectations. Thus, drawing on the Stimulus–Organism–Response theory, this study investigates the determinants of customer citizenship behaviour related to mobile travel applications. It is a type of value co-creation behaviour, including sharing feedback with the company to help improving its service provision. The analysis results of 315 data collected from travel application users revealed that flow experience and customer engagement, which are affected by mobile application quality, are strong determinants of customer citizenship behaviour. Alongside with the discussion of the findings, the theoretical and managerial implications are also provided. [ABSTRACT FROM AUTHOR]

Background: There is a growing investment in the use of co-creation, reflected by an increase in co-created products, services, and interventions. At the same time, a growing recognition of the significance of co-creators' experience can be detected but there is a gap in the aggregation of the literature with regard to experience. Therefore, the purpose of this scoping review is to uncover the breadth of existing empirical research on co-creation experience, how it has been defined and assessed, and its key emotional and psychological characteristics in the context of co-created products, services, or interventions among adults. Methods: The development of the search strategy was guided by the research question, Arksey, and O'Malley's scoping review methodology guidelines, and through collaboration with members of the Health CASCADE consortium. The results of the search and the study inclusion process will be reported in full and presented both narratively and by use of the Preferred Reporting Items for Systematic Reviews and Meta-analyses extension for scoping review (PRISMA-ScR) flow diagram. Comprehensive searches of relevant electronic databases (e.g. Scopus) will be conducted to identify relevant papers. Snowball searches to identify additional papers through included full-text papers will be done using the artificial intelligence tool, namely, Connected Papers. All review steps will involve at least two reviewers. Studies in English, Dutch, Chinese, Spanish, and French, published from the year 1970 onwards, will be considered. Microsoft Excel software will be used to record and chart extracted data. Discussion: The resulting scoping review could provide useful insights into adult co-creators' experience of participating in the co-creation process. An increased understanding of the role of emotional and psychological experiences of participating in co-creation processes may help to inform the co-creation process and lead to potential benefits for the co-creators and co-created outcome. Systematic review registration: 10.5281/zenodo.7665851. [ABSTRACT FROM AUTHOR]

Objective: This study aims to examine the impact of e-WOM on customer purchase intentions in Facebook fan pages using theories of trust, value co-creation and brand attitude. The present research has set out to explore this emerging domain of study and has thus developed & tested propositions which attempt to establish a relationship between e-WOM and customer's purchase intentions. A deeper understanding of this possible association is obtained by studying the mediating roles of Trust, Value Co-Creation, Brand Image and Brand Attitude. Methodology: The context for exploring this phenomenon is chosen to be the fan pages of smartphone brands on Facebook. The study involved conducting a sample survey of 490 respondents, comprising of both male and female, who belong to 5 smartphone brands Facebook fan pages–Samsung, Moto G, Lenovo, MI and ASUS are considered for the study. Out of which sample of 100 each has been targeted individually Findings: The findings suggested that e-WOM significantly predicts the purchase intentions of the customers of a specific product and considerable impacted on the purchase decision. The findings of the study also reveal that customer 's trust beliefs, perceived value co-creation, brand image and brand attitude partially mediate in between relationships of e-WOM and purchase intention Conclusion: The actual presence of different types of consumer electronics brands on the social media, more prominently, the smartphones, which undoubtedly are the most ubiquitous product of this segment. In fact, this indicates that presence on social media is a well- thought organizational strategy developed by companies to gain partial control over the customer 's decision- making process by establishing a close connect with the customers for a long period. Implication: This consequence will significantly impact the decision-making process of marketers or practitioners in relation to their marketing tactics. This research also indicates that marketers could devise more effective methods for distributing marketing content through social networking sites, while corporations can cultivate favorable electronic word-of-mouth for their products or services. Through the implementation of social media marketing strategies, companies can increase their sales volume and generate higher revenue. The study examined the role of trust, virtual community participation, and desire to purchase as mediators on smartphone brand fan sites on Facebook. It was observed that these factors had a partial influence on customer purchase intention. [ABSTRACT FROM AUTHOR]

This paper seeks to make realize out an appraisal to public culture policies on Municipality on Novo Hamburgo, tracing a panorama between the historical-social contexts, through its political-administrative processes, the institutionalization of the Municipal System of Culture and implementation of its components and mechanisms, in order to analyze the participatory management established in the relationship between public power and civil society, from the perspective of co-creation of value. For this purpose, it used exploratory research through literature review, documentary research and qualitative analysis. Among the results it was possible to observe that the collaborative processes demonstrate to be effective ways for the full development of the creative sectors, in order to generate qualified and immutable cultural policies. [ABSTRACT FROM AUTHOR]

The use of the term terroir is now widespread in the discourse around wine and food more generally. It is assumed to have a long-standing usage yet the growth in use of the term (both in France and in the Anglophone world) is comparatively recent. By using Google Ngram data this study charts the timescale and impact of this rise. The analysis then uses Google Ngram plus (1) the quantitative analysis of a qualitative study and (2) textual analysis of British newspapers to explore this development for wine producers, intermediaries and consumers. A case study of the wine magazine Decanter adds confirmation to the overall proposition. The reasons for this rise in the use of terroir are explored examining both cultural and economic factors, including the changing supply and demand for wine over the last half-century, the explosion in the number of online wine intermediaries and consumers' drive to find authentic products which afford them opportunities for value co-creation. Overall, the study develops and underlines the ways in which terroir as currently used is pre-eminently a social construct – offering both 'phatic communion' and an instant connotation of quality to wine communities without requiring any explanation of what it actually entails. [ABSTRACT FROM AUTHOR]

This study aims to examine the associations between customer co-creation and subjective norms and customer loyalty with a focus on the mediator effect of customer satisfaction, customer trust, and perceived value. Surveying a sample of travel agencies' customers in Egypt, findings revealed that there are positive associations among research variables. Significant partial effects of mediators were also highlighted. The study offers a deep understanding to managers of travel agencies who seek to increase the competitiveness of their organizations in the travel market. [ABSTRACT FROM AUTHOR]

The study is an attempt to advance knowledge on the supply-side perspective of destination branding using a bottom-up approach. The study proposed and tested a model that examines the role of social media brand engagement in enhancing destination brand value co-creation via destination brand patriotism. The proposed model was tested empirically among 499 local residents using structural equation modeling. The findings suggest that social media brand engagement influences destination brand value co-creation via destination brand patriotism. Therefore, the findings suggest that destinations can use social media to engage local residents in destination brand value co-creation as brand value co-creators. [ABSTRACT FROM AUTHOR]

Customer engagement in value co-creation is a key strategy to enhance company performance and strategic advantage. Although frontline employees play an important role in customer engagement - particularly in high contact services such as hotels - little research has tried to understand how employees view the value co-creation process. Hence, this study explores how hotel employees view the value co-creation process in hotels, by considering the motivations and roles of consumers and providers, and the outcomes of customer engagement in the value co-creation process. Analysis of qualitative data from an exploratory focus group with experts and context interviews with hotel employees finds mostly similarities in the way experts and employees view the value co-creation process but also some differences. Employee interviews reveal systematic attempts to engage customers in value co-creation only in high-end hotels. An overwhelming consensus is identified among participants that co-creation has a critical influence in enhancing customer experience and hotel performance. [ABSTRACT FROM AUTHOR]

Many studies of practices involve service exchange, and many service researchers have discovered the central role that sociotechnical practices play in service –in particular, within the service-dominant logic school of thought. In this paper, we propose an analytical lens that builds on this mutual interest to understand complex practices involving service exchange. Practice researchers can gain new insights regarding practices embedded in service ecosystems. At the same time, service researchers can better explain actor behavior by looking deeper at sociotechnical practices. We develop a concept toolbox based on practice and service-dominant logic research literature. We illustrate the usefulness of the toolbox through an interpretative case study of public service to include children with disabilities in leisure activities. Seeing practices as parts of larger multi-stakeholder service ecosystems 1) can help us better explain behavior in those practices and understand how they are affected by other overlapping practices, 2) brings forward the importance of value and how multiple actors need to interact in order to create value for each other, and 3) enriches service-dominant logic with a focus on sociotechnical aspects that are central to many practice studies. [ABSTRACT FROM AUTHOR]

As the tourism industry navigates post-pandemic recovery, understanding customer perceptions of uniqueness in tourism experiences is critical. It enables businesses to tailor offerings that stand out and attract travelers seeking novel and distinct experiences after a period of limited travel opportunities. The current study bridges this knowledge gap by employing the Bidirectional Encoder Representations from Transformers (BERT) model to analyze online reviews of Airbnb Experiences. BERT, a tool for contextual and sentiment analysis, aids us in identifying and categorizing experiences that contribute to value creation for tourists. We propose four dimensions of uniqueness, grounded in the service-dominant (S-D) logic framework. Our research enriches academic discourse surrounding the role of uniqueness in value creation and provides organizations with strategic insights into enhancing the distinctiveness of their offerings. [ABSTRACT FROM AUTHOR]

This paper applies information dissemination theory, consumer information behavior theory, signaling theory, and value co-creation theory to investigate the effects of companies' online platform operations from a tourism company perspective. We gathered data from 51 listed tourism companies in China between 1992 and 2022 to test these impacts. Results showed that using online platforms could improve listed tourism companies' performance, but not all platforms played the same role. Of the three online platforms we tested, official websites and WeChat accounts had significant positive influences on listed tourism companies' performance; Weibo had no effect. Group research revealed that online platforms most effectively enhanced hotels' performance, followed by comprehensive tourism companies. Resource tourism companies received no obvious impact. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this review is to provide a conceptual framework of consumer engagement behavior in the value co-creation process of healthcare services, and further understand the current knowledge maps and advances. Design/methodology/approach: Specifically, the scoping review methodology is used to synthesize the extant findings. The authors first develop the inclusion/exclusion criteria to evaluate the source material for the review; then, the authors further conduct the literature refinement to select the final data sample. As such, the authors extract and analyze the information derived from these articles. Findings: The authors found most related studies focus on exploring patients' engagement behavior in the value co-creation process, especially those with chronic disease; the findings also reveal that consumers are most likely to engage in the value co-creation process of healthcare services by seeking or sharing health information; also, consumers engagement behavior is mainly driven by individual, interactive, and technological factors; moreover, consumer engagement in the value co-creation of healthcare services are more likely to achieve positive health and behavioral outcomes. Originality/value: The role of consumers has gradually shifted from that of passive recipients to that of active participants in the healthcare value co-creation process. Consumer engagement behavior is the key premise for the realization of healthcare value co-creation, and it has received increasing attention both academically and practically. By unearthing the conceptual framework of consumer engagement behavior in the value co-creation process of healthcare services, this study provides a systematic understanding and serves as a useful resource for future research and practice. [ABSTRACT FROM AUTHOR]

Today, many consumers seek to stay in environmentally sustainable hotels. Moreover, the tourism industry is one of the most impacted by the COVID-19 outbreak. In this increasingly competitive environment, companies in general, and hotels in particular, must offer unique experiences through value co-creation. The purpose of this work is to analyze the impact of "green" practices and value co-creation on brand equity, evaluating the moderating role of the consumer's nationality in the setting of hospitality companies. From a personal survey of 309 hotel guests in Valencia (Spain) and 302 guests in Bogotá (Colombia), evidence is obtained on the existence of some differences depending on the guest's country of origin, thus allowing hotel managers to have a better knowledge when designing their corporate strategies. [ABSTRACT FROM AUTHOR]

The increasing need for continuous innovation has given rise to a substantial increase in co-creation initiatives. Since the co-creation of value involves customers participating in the creation of product offerings voluntarily and actively, this investigation tries to understand what drives customers to participate in these co-creation initiatives. To do so, this study employs a probabilistic sample of 683 users enrolled in Linux forums for open-source software distributions. The path analysis and bootstrap samples revealed that customers who exhibit a high innate innovativeness and feel that they belong in the online community show a greater motivation towards platform exploration and participation in co-creation. Moreover, the effect of this synergic interaction on their co-creation participation was partially mediated by the normative dimension of their intrinsic motivation, while the hedonic dimension was not a strong predictor of co-creation contributions. This study fills the voids in the existing literature by showcasing the relevance of personal characteristics, beyond individual motivation, in co-creation behavior. [ABSTRACT FROM AUTHOR]

Bulk logistics is an important part of the modern logistics system. The degree of digital transformation of bulk logistics has a significant gap compared with other logistics forms. Combined with the successful experience of digital transformation, value co-creation may become one of the key strategies to solve the problem of digital transformation of bulk logistics. This study formulates a four-party evolutionary game model to analyze the strategic choices and the stability of strategy combinations in value co-creation activities among bulk logistics enterprises and related entities and conducts numerical simulation analysis to explore the factors affecting the outcomes of the proposed game. The numerical results demonstrate that the bulk logistics enterprises and government departments are the key players in the game form that drive the success of value co-creation activities, and the additional costs required by various enterprises and the policies and financial support from government departments are key factors affecting strategic choices. Our findings can serve as a reference for bulk logistics enterprises. [ABSTRACT FROM AUTHOR]

Coopetition, while offering significant strategic advantages, presents challenges in maintaining long-term collaboration among competitors, often due to a lack of perceived value for the participating actors. This study explores the role of technology in overcoming these challenges by applying the Service-Dominant Logic (S-D Logic) framework to investigate how technology-driven networks can enhance value co-creation among small and medium-sized enterprises (SMEs). The study hypothesizes that transitioning to technology-driven coopetition networks can substantially improve value co-creation. To test this hypothesis, the research critically evaluates existing theoretical approaches to coopetition, identifies gaps in understanding value creation mechanisms, and implements an experimental technology-driven coopetition network leveraging Internet of Things (IoT) technology. The research design is applied explicitly to the Portuguese ornamental stone industry, a significant economic and cultural sector. The findings confirm that technology-driven coopetition networks can enhance value co-creation and improve outputs. These results suggest that integrating technology into coopetition frameworks can provide a viable path to sustaining competitive advantages in SMEs. [ABSTRACT FROM AUTHOR]