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More than three million people attend Wisconsin county fairs every year attributing $150 million to the state economy (Wisconsin Association of Fairs, 2016). County fairs, like many other tourist events have inherent risk for crisis. It is important for county fairs to be prepared to manage the many crisis situations that can happen at their events. To aid in proper crisis management, organizations need to implement a crisis management plan. This study investigated Wisconsin county fairs’ crisis preparation and management. This was done to create recommendations for better fair crisis management practices. The recommendations are meant to aid Wisconsin and other states’ county fairs prepare for crisis and continue to create a positive experience and image of fairs and agriculture in the mind of the fair attendees. A descriptive research design that collected multiple forms of data was used in the study to investigate the research objectives. The qualitative method used in the study was face-to-face and telephone interviews. The quantitative method used to collect data in the study was the utilization of a crisis management plan evaluation tool. It was found in this study that most Wisconsin county fairs have a crisis plan of some form they utilize during fair events. The plans that the fairs have in place make an effort to follow the Mitroff’s Five-Stage Model for Crisis Management. There is much work they have to do to create an all-inclusive crisis management plan for the fairs to be better prepared for their most challenging and common crisis they face of severe weather and lost children crises. Although, further research is needed on this topic, this study has laid the groundwork for improving the preparation and management of Wisconsin county fair crisis events.

Swine influenza presents a substantial disease burden for pig populations worldwide and poses a potential pandemic threat to humans. There is considerable diversity in both H1 and H3 influenza viruses circulating in swine due to the frequent introductions of viruses from humans and birds coupled with geographic segregation of global swine populations. Much of this diversity is characterized genetically but the antigenic diversity of these viruses is poorly understood. Critically, the antigenic diversity shapes the risk profile of swine influenza viruses in terms of their epizootic and pandemic potential. Here, using the most comprehensive set of swine influenza virus antigenic data compiled to date, we quantify the antigenic diversity of swine influenza viruses on a multi-continental scale. The substantial antigenic diversity of recently circulating viruses in different parts of the world adds complexity to the risk profiles for the movement of swine and the potential for swine-derived infections in humans. DOI: http://dx.doi.org/10.7554/eLife.12217.001, eLife digest Influenza viruses, commonly called flu, infect millions of people and animals every year and occasionally causes pandemics in humans. The immune system can neutralise flu viruses by recognising the proteins on the virus surface, generically referred to as antigens. These antigens change as flu viruses evolve to escape detection by the immune system. These changes tend to be relatively small such that exposure to one flu virus generates immunity that is still effective against other related flu viruses. However, over time, the accumulation of these small changes can result in larger differences such that prior infections no longer provide protection against the new virus. Influenza A viruses infect a wide variety of birds and mammals. Viruses can also transmit from one species to another, which may result in the introduction of viruses with antigens that are new to the recipient species and which have the potential to cause substantial outbreaks. Pig flu viruses have long been considered to be a potential risk for human pandemic viruses and were the source of the 2009 pandemic H1N1 virus. Importantly, humans often transmit flu viruses to pigs. Understanding the dynamics and consequences of this two-way transmission is important for designing effective strategies to detect and respond to new strains of flu. Influenza A viruses of the H1 and H3 subtypes circulate widely in pigs. However, it was poorly understood how closely related swine and human viruses circulating in different regions were to one another and how much the antigens varied between the different viruses. Lewis, Russell et al. have now analysed the antigenic variation of hundreds of H1 and H3 viruses from pigs on multiple continents. The antigenic diversity of recent swine flu viruses resembles the diversity of H1 and H3 viruses observed in humans over the last 40 years. A key factor driving the diversity of the H1 and H3 viruses in pigs is the frequent introduction of human viruses to pigs. In contrast, only one flu virus from a bird had contributed to the observed antigenic diversity in pigs in a substantial way. Once in pigs, human-derived flu viruses continue to evolve their antigens. This results in a tremendous diversity of flu viruses that can be transmitted to other pigs and also to humans. These flu viruses could pose a serious risk to public health because they are no longer similar to the current human flu strains. These findings have important implications not only for developing flu vaccines for pigs but also for informing the development of more-effective surveillance and disease-control strategies to prevent the spread of new flu variants. DOI: http://dx.doi.org/10.7554/eLife.12217.002

This case study focused on the Neshoba County Fair, located outside of Philadelphia, Mississippi, to investigate the role of design elements that foster a sense of community within the built environment. The fairground is unique because it exhibits two developed areas that portray different approaches to design: one that is sensitive to the landscape and one that is less respectful of original development practices. This research utilized a mailed survey, distributed to cabin owners within the fairground boundary. The survey examined whether cabin owners of the fair relate the sense of community with the elements in their built environment, as well as their perceptions of the fairgrounds. The results of this research indicate that cabin owners would prefer to be close to the areas of activity. Findings further indicate that how the individual elements are integrated into the built environment is what promotes sense of community, not the elements themselves.

Fairground buildings with attendance at the 1911 Mille Lacs County Fair.