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Despite the importance of materialism as an influencer of consumer value, scant research has focused on its underlying association with socialization and consumer decision-making styles (CDMS). Based on the stimulus–response model, this study examined whether the relationship between socialization and hedonistic and utilitarian types of CDMS is mediated by materialism. Survey data from a sample of 1,050 young consumers from six schools of the national capital region of India were used to test the hypothesis. Confirmatory factor analysis affirmed socialization agents, materialism and CDMS as second-order constructs. Regression analyses were used to assess mediation effects in the relationship between socialization and hedonistic and utilitarian CDMS. Results show that materialism partially mediates the relationship between socialization agents and hedonistic CDMS but fully mediates the relationship between socialization and utilitarian CDMS. The results offer implications for practice and policymakers concerning young consumers. To further generalize the findings of this study, youngsters from different age groups with varying economic backgrounds should be probed. This is the first empirical article to investigate the mediating role of materialism in the context of socialization and CDMS. [ABSTRACT FROM AUTHOR]

This study investigates the consumer socialization practices of parents in single versus multi-child and nuclear versus extended families in an emerging market. Previous consumer socialization research has focused primarily on western cultures. We examine parenting in a developing market and suggest that single-child families are more nurturant and maintain greater control of their children's media exposure than multi-child families. The findings indicate that Modal Indian consumer socialization practices may be shifting from an Authoritarian to an Authoritative parental style with greater maternal intervention in media exposure and support for regulating children's advertising. Implications for marketers, consumer educators, and public policy makers are discussed. [ABSTRACT FROM AUTHOR]

This article presents a hybrid literature review on the relationship between motherhood and consumption, encompassing academic research in Business, Management, and Cultural Studies that investigates mothers as consumers and the reciprocal influence between mothers and other actors in family consumption dynamics. Bibliometric research was conducted on 175 articles indexed on the Web of Science using the SPAR‐4‐SLR protocol. It included performance analysis, intellectual and conceptual structure of the field, an evolutionary overview of publications, and a map of trends. Moreover, from the systematic review, a new framework, PTCCM, is proposed to identify the publications' widely used perspectives, theories, constructs, characteristics, and methods. The findings reveal nine major perspectives on motherhood and consumption: consumer socialization and intergenerational influence, consumption and identity, vulnerabilities and public policies, consumption and liminality, influences of children on family consumption, maternal practices, decision‐making and consumption process, gender studies, and advertising. Based on the identified gaps, thematic, theoretical, contextual, and methodological suggestions for future work are presented. This systematic review provides a map for academics and professionals interested in consumption in the context of motherhood, offering a comprehensive overview of the state‐of‐the‐art and research agenda. [ABSTRACT FROM AUTHOR]

AbstractStudies on consumer socialization delve into how customers acquire an interest in a product or service. These studies attempt to comprehend customer attitudes, perceptions, and behaviors towards a product or service as a result of diverse social interactions. Children are a vital part of this process. Family members, classmates and friends, the media, school, other institutions, and cultures all impact children’s socialization process, resulting in consumption decisions. A glance at the literature on consumer socialization of children throughout the last five decades shows how related literature has evolved over a period of time. Consumer socialization is vital in the market and consumer research. However, there is a need to offer a more comprehensive picture of the work that scholars worldwide have done in this sector. Bibliometric analysis is a common tool for tracing the evolution of literature over the previous decades. The researchers in this study employed bibliometric analysis to assess a study done in consumer socialization. The current study used bibliometric analysis to discover the most frequently cited papers, journals, nations, organizations, and authors in the ethics and higher education literature. In addition, the study seeks to comprehend new research areas in consumer socialization.

The issue of learning consumer behavior by children is important for marketers to understand their behavior better and, on this basis, to develop a more effective marketing strategy. The article examines three aspects of children's learning of consumer behavior. The first is related to the process of consumer socialization. Second, the main socializing agents are presented. The pattern of children's shopping has been developed and influenced by the so-called "socializing agents". In the literature, socializing agents are defined as influential sources that transmit norms, attitudes, motivations and behavior to learners. People often interact with socializing agents and consciously or unconsciously adopt social norms, values, and behaviors that are imparted to them. A complete and thorough classification of socializing agents can unite them into three groups - cognitive, social and market factors. The first group includes the cognitive and physical development of children depending on their age. Family, friends, school, church are defined as social factors. The third group - market factors can include the media, stores, brands and products. Along with consumer socialization, we can now talk about consumer technologization. It consists in the fact that not only the so-called socializing agents, including cognitive, social and market factors, play a role in the learning of consumer behavior by children. Another factor should be added to them - new technologies. In this sense, we can talk about technologizing agents, including the Internet and new generation technologies. This stems from the fact that today's young generations like Alpha and Z are exposed to the influence of the Internet and new technologies from an early age. Based on this, it can be summarized that the learning of consumer behavior by children is influenced by two groups of agents: Socializing, incl. cognitive, social and market factors; Technological, incl. Internet and next-generation technologies. Examining the third aspect is through the prism of the opinion that to the socializing agents should be added technologizing agents, which include the Internet and new generation technologies as factors with a strong impact in learning consumer behavior by children. Consumer technologization can be defined as the process of learning consumer behavior through technology. In children's lives, the most significant technologizing agents are the Internet and the new technologies. The Internet is not the only modern technology influencing children's behavior. New technologies such as artificial intelligence, robotics, sensor technologies, mixed reality, and others are increasingly finding application in everyday life [ABSTRACT FROM AUTHOR]

This study examines how parents exert productive and repressive power in influencing their children's gender socialization through consumption. We interviewed 20 parents responsible for educating 36 children to investigate their challenges when confronted with their children's consumption demands that deviate from gender‐appropriate norms. Under a queer feminist poststructuralist perspective, our results reveal the conflicts between parents and their children and between mothers and fathers when making consumption decisions that affect gender socialization. Our findings contribute to the consumer socialization literature by recognizing how gender norms influence parents' decisions about their children's consumption. We also shed light on the deployment of productive and repressive power tactics by parents in shaping their children's gender identity toward an "ideal" norm. [ABSTRACT FROM AUTHOR]

This study explored the generation gap in American consumers' green perceptions and purchase intentions across four generations (Gen Z, Y, X, and Baby Boomers) from the perspectives of consumer socialization and social intelligence. Analyzing a nationally representative sample of adults in the United States (N = 19,450), the survey results revealed that the American consumer's green norms and beliefs varied by generation. A series of multiple regression analyses showed that each generation had similar but idiosyncratic beliefs in purchasing products from green companies. Theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]

The main aim of this study is to describe the communication between children and parents about children's desired purchases of items in Croatia. Online focus groups were conducted with children ages 11 to 15, and their parents, using a pre-prepared list of questions. The constant comparative method was applied, and the data were coded thematically, meaning data were organized into groups or codes on the basis of repeating keywords in the transcripts. The analysis shows children mostly ask their parents for clothing items and food. The findings indicate children and parents resolve the purchase decisions based on a few communication themes. Children employ persuasion, bargaining, and negotiation communication to acquire their desired items. As a response, parents employ bargaining and negotiation communication, budgeting and financial communication, usefulness and need communication, and postponed purchase communication. This research contributes to a better understanding of child and parent communication related to child purchase wishes and parent–child communication. [ABSTRACT FROM AUTHOR]

Purpose: The study aims to explore the role of media in enhancing financial knowledge, financial self-efficacy, and financial planning propensity among working adults in India. Design/methodology/approach: Primary survey-based data (n = 542) were analyzed using covariance based-structural equation modeling. Findings: Media has a positive impact on financial knowledge. Financial knowledge positively mediates the relationship between media usage and financial self-efficacy and financial planning propensity. Also, financial knowledge and financial self-efficacy positively mediate the relationship between media usage and financial planning propensity. Originality/value: The role of media as a significant agent of consumer socialization is an under-researched area. The authors contribute to the existing literature by demonstrating the role of media in improving financial knowledge and financial self-efficacy to promote financial planning propensity among working adults. [ABSTRACT FROM AUTHOR]

From an early age, children begin to make decisions about buying things they want, or refraining from buying (e.g., to save up for something better). However, it was unclear how these decisions affect their feelings about their economic resources: does buying make children feel richer or poorer? This manuscript describes three studies that address this gap, with children ages 4 through 12 in the United Kingdom and United States. Older children thought that a child who bought something was richer than a child who refrained from buying, even if the target child was still able to accomplish their goal (Study 1). And for children as young as 4, imagining buying something (compared to imagining refraining from buying) predicted and led to imagining themselves feeling richer (Studies 2-3). The magnitude of the effect of buying vs. refraining on feeling rich did not change appreciably through age 12. These findings complement previous research which looked at children's judgments of their family's social status, by showing that children's feelings about their economic resources also fluctuate in response to actions (buying vs. refraining) that impact those resources. This work contributes to an understanding of how feelings of wealth emerge in childhood and has useful implications for adults who want to support children in developing financial skills. [ABSTRACT FROM AUTHOR]

The survey data from a Chinese university suggests that consumer socialization and digital engagement profoundly influence employees' identification with their retailers. This identification, in turn, empowers retailers to become more flexible and adaptive to consumers' ever-changing needs, resulting in higher levels of store loyalty. Furthermore, an in-depth analysis revealed that retailers' flexibility was vital in mediating employee identification and store loyalty. [ABSTRACT FROM AUTHOR]

Most people have collected products at some point in their lives; however, little is known about how people are socialized to collect. This mixed methods study recruited 213 participants to explain and explore the influences of family, friends, romantic partners, and online social media on the continued intention to build product collections. Qualitative findings revealed a clear pattern of familial influences when participants shared how their collections started. When starting collections, participants acquired products through either personal interest in the products or receiving gifts from family members. However, quantitative results indicate that friends, romantic partners, and social media have a greater influence after the product collection has started. The results and findings of this study also guide an adaptation of the consumer socialization theory. [ABSTRACT FROM AUTHOR]

Households that send members to work away from home often receive information about the lifestyles and consumption behaviors in those migration destinations (i.e., social remittances) along with money or goods (i.e., economic remittances). The authors investigate the effect of having a migrant household member on household brand expenditures in rural India, a market characterized by substantial consumption of unbranded products. They collect and analyze household-level survey data from 434 households across 30 villages using an instrumental variable strategy. Economic remittances result in greater brand expenditure, and this level is higher for poorer households. After controlling for economic remittances, the authors find that the effect of migration on brand expenditures is more positive for households in more populous villages, with greater access to mobile phones, lower viewership of television media, and less recently departed migrants. They demonstrate how marketing resource allocation across villages can be improved by incorporating migration data and provide insights for household targeting in the context of door-to-door selling in villages. The results are robust to alternative, public policy–based instruments and can be generalized to expenditure on private schools. Using additional survey data from 300 households in 62 new villages, the authors replicate the results by comparing within-households brand expenditures before and after the migration event. [ABSTRACT FROM AUTHOR]

From an early age, children begin to make decisions about buying things they want, or refraining from buying (e.g., to save up for something better). However, it was unclear how these decisions affect their feelings about their economic resources: does buying make children feel richer or poorer? This manuscript describes three studies that address this gap, with children ages 4 through 12 in the United Kingdom and United States. Older children thought that a child who bought something was richer than a child who refrained from buying, even if the target child was still able to accomplish their goal (Study 1). And for children as young as 4, imagining buying something (compared to imagining refraining from buying) predicted and led to imagining themselves feeling richer (Studies 2–3). The magnitude of the effect of buying vs. refraining on feeling rich did not change appreciably through age 12. These findings complement previous research which looked at children's judgments of their family's social status, by showing that children's feelings about their economic resources also fluctuate in response to actions (buying vs. refraining) that impact those resources. This work contributes to an understanding of how feelings of wealth emerge in childhood and has useful implications for adults who want to support children in developing financial skills.

This article examines the factors that influence the adoption of e-commerce among young people in the Jammu and Kashmir region of India. The study identifies perceived risk, perceived advantages, perceived trust, and perceived ease of use as the main factors that impact young customers' impressions of online shopping. The lack of confidence and trust in using the internet for commerce is a concern for online shoppers, particularly in terms of privacy and trust. The article emphasizes the increasing frequency of internet use among young people and the opportunities it presents for online retailers. It also discusses various factors that affect e-commerce adoption, such as technology availability, implementation costs, privacy and confidentiality, security, income, product authenticity, internet service quality, after-sale services, fast delivery, and consumer trust. The article provides a literature review on the topic and highlights the need for further research on e-commerce adoption in emerging economies. The findings of this study can be valuable for businesses and policymakers seeking to understand the factors that influence e-commerce adoption among young people in India. [Extracted from the article]

Advertising and its content significantly influence the consumer socialization process, particularly among children. It aids children in discovering products and shapes their desires, attitudes, and behaviors. To explore this, we conducted a content analysis of TV advertisements promoting games and toys from December 2020 to 2021 in Romania. The study's focus was to uncover genderspecific values projected through the marketing of children's games and toys in these TV commercials during the festive season. Seven TV channels were analyzed, totaling 2070 minutes of content each year, with 248 distinct commercials. The findings revealed prevalent gender stereotypes in these ads. Values associated with girls predominantly included caring, beauty, friendship, fun, and happiness. In contrast, values projected for boys encompassed competition, autonomy, adventure, challenge, and fun. Remarkably, materialism was more pronounced in toys aimed at girls. [ABSTRACT FROM AUTHOR]

A global shift in aging populations points to greying consumers as an important market for retailers and an underserved segment for researchers. The COVID-19 pandemic has accelerated digital expansion in the marketplace, innovated new industries, and encouraged new participants. This acceleration provides significant implications for the greying population whereby the adoption of smart-enabled platforms and channels becomes essential. Most of the digital and smart-consumer socialization research has focused exclusively on younger generations because of their digital nativity. This study aims to expand our understanding of baby boomer consumers' attitudes and behaviors in the smart retail context using a consumer socialization framework. Findings suggest that perceived usefulness, ease of use, reliability, and fun were significant influences on global attitudes toward shopping in smart retail channels. Global attitudes toward shopping in smart retail channels significantly influenced behavioral intention and digital mass media exposure significantly influenced all dimensions of attitudes toward shopping in smart retail channels suggesting interest and engagement in smart retail channel participation among older adults. [ABSTRACT FROM AUTHOR]

Built on the consumer socialization theory and generational cohort theory, this research examines the consumption phenomena of the sharing economy among young travelers. Specifically, the current study investigates Millennial and Generation Z travelers' consumption intention for peer-to-peer accommodations—one of the most popular sharing economy business models. This study explores how consumption values impact young travelers' choice of peer-to-peer accommodation and whether any similarities or differences exist across the two generational cohorts. The research findings suggest that, while utilitarian and hedonic values influence both young generations' intention to use peer-to-peer accommodation, sustainability and social interaction values, as well as perceived social media exposure, play more important roles for Generation Z (vs. Millennials). Furthermore, young people's needs for self-enhancement extends significant impacts on their value evaluations of the peer-to-peer accommodations, particularly for Millennials. These generational differences help industry practitioners better serve and market to the two market segments. [ABSTRACT FROM AUTHOR]

The escalation and expansion of business activities in Indonesia should not be monopolized by a select few conglomerates, as this could lead to socio- economic disparities between small-to-medium enterprises, the informal sector, and these conglomerates. To ensure adherence to legal regulations surrounding business competition, there is a pressing need for an institution tasked with oversight of business entities. This body would act as a guard dog, intervening when practices infringing upon legal provisions emerge. This research investigates (1) the significance and function of the consumer protection and anti-monopoly division within the Industry and Trade Office in supporting business entities, and (2) the measures that the Industry and Trade Office should adopt moving forward to address regulatory needs, particularly concerning anti-monopoly and business competition, in Kendari. This study employs Conflict Theory and Symbolic Interaction Theory as its theoretical framework. The findings reveal that (1) the relevant division plays a crucial role in conducting Consumer Protection Socialization as a program managed by the Industry and Trade Office of Southeast Sulawesi Province, involving business entities, consumers, community members, and university students; (2) activities centered around consumer protection and anti-monopoly implemented by the relevant division are as described by the Head of the Consumer Protection and Trade Order Division: The Consumer Protection Monitoring System serves as a medium for consumer complaints and information related to consumer protection to be integrated into the system at the Provincial Office responsible for trade, aiming to enhance service to consumers in lodging complaints from those who feel wronged. [ABSTRACT FROM AUTHOR]

The current paper examines how men are socialized to the ideal of fighter masculinity in the context of Mixed Martial Arts (MMA), a combat sport mixing ground fighting and striking. Such work is timely because the fighter masculinity ideal underlies consumer cultural fascination with MMA, evident in advertising and branding of numerous fight promotions, lifestyle clothing and accessory brands, news and media channels, and fitness gyms. The theoretical focus on fighter masculinity addresses the paucity of research on how consumer identities are socialized. Utilizing long interviews with male amateur practitioners of MMA, the current research elucidates identity socialization as a multi-influence process that unfolds over an extended period in men's lives. The findings uncover four novel consumer identity socialization processes: awakening, sanctioning, glamorizing, and incorporating, each associated with distinct socialization contexts and influences that enhance the resonance of fighter masculinity. This research also highlights the need to broaden consumer socialization frameworks in line with the post-cognitive notion of cultural enculturation. [ABSTRACT FROM AUTHOR]

The main aim of this study is to describe the communication between children and parents about children’s desired purchases of items in Croatia. Online focus groups were conducted with children ages 11 to 15, and their parents, using a pre-prepared list of questions. The constant comparative method was applied, and the data were coded thematically, meaning data were organized into groups or codes on the basis of repeating keywords in the transcripts. The analysis shows children mostly ask their parents for clothing items and food. The findings indicate children and parents resolve the purchase decisions based on a few communication themes. Children employ persuasion, bargaining, and negotiation communication to acquire their desired items. As a response, parents employ bargaining and negotiation communication, budgeting and financial communication, usefulness and need communication, and postponed purchase communication. This research contributes to a better understanding of child and parent communication related to child purchase wishes and parent–child communication.

Most people have collected products at some point in their lives; however, little is known about how people are socialized to collect. This mixed methods study recruited 213 participants to explain and explore the influences of family, friends, romantic partners, and online social media on the continued intention to build product collections. Qualitative findings revealed a clear pattern of familial influences when participants shared how their collections started. When starting collections, participants acquired products through either personal interest in the products or receiving gifts from family members. However, quantitative results indicate that friends, romantic partners, and social media have a greater influence after the product collection has started. The results and findings of this study also guide an adaptation of the consumer socialization theory.

How children assess a product's brand and other perceptual attributes is one of the primary issues of consumer socialization. To date, we know little about the age at which children begin to perceive product brand as a dominant feature compared with other perceptually salient product attributes. This critical point in the maturation of a child was examined in two studies of 7-, 9-, and 11-year-old children. In these studies, the children performed categorization tasks that were based on Chiu's paradigm in the first study and the Wisconsin Card Sorting Test in the second study. The results indicate that product brand did not matter to children until the age of 9 years. For the 9- and 11-year-old children, the product's brand became the dominant feature in their product categorization compared with other perceptual attributes. We discuss the practical and theoretical implications of these results for child-oriented education and marketing. [ABSTRACT FROM AUTHOR]

Using consumer socialization theory, this study examined the associations between perceived influence of parents, peers, employment, and media and spending behaviors of emerging adult college students from three different regions of the US: Northeast, South Atlantic, and Mountain regions. Data from the Emerging Adult Financial Capability Study (N = 2,322) were analyzed using structural equation modeling. Greater parental and employment influences perceived by the students were linked with more responsible spending behaviors, while greater peer and media influences were associated with less responsible spending behaviors. This study highlights the importance of the home and the workplace as the nexus for financial learning. This knowledge can help focus efforts to help future emerging adult college students learn responsible spending behaviors. [ABSTRACT FROM AUTHOR]

This document is a correction to an article titled "Motherhood and Consumption: A Systematic Review and Directions for Future Research" published in the International Journal of Consumer Studies. The correction addresses errors in the author's affiliation, as well as inaccuracies in the titles, themes, and citations within the article. Additionally, there is a correction regarding the positioning of a table in the section "Agenda for Future Research." The authors apologize for these errors. [Extracted from the article]

Over the last few decades, the millennial generation have become a major segment in green marketing and have been identified for their pro-environmental attitudes. The current study explores the influencers (socialization agents) impacting the ecologically conscious consumer behavior (ECCB) of the millennials using the consumer socialization framework. For this purpose the impact of socio-structural variables (age, gender, education and family income), socialization agents (family and peers) and perceived consumer effectiveness (PCE) on environmental concern (EC) and ECCB has been studied in the Indian context.A sample of 325 millennials from a premier B-school was investigated through survey research method. Regression and mediation analyses, using PROCESS v 3.2, was administered to arrive at the results. Regression analysis confirmed the positive impact of perceived consumer effectiveness on ECCB. It also established the influence of socialization agents on environmental concern and ECCB of millennials. Further, mediation analyses revealed that, environmental concern mediated the relationship between family as a socialization agent and ECCB, while for peers it did not. In addition, environmental concern was established as a mediator between PCE and ECCB.The study confines itself to a sample of millennials from B-school background, and hence, may not be representative of the entire millennial generation. Among the socialization agents, the current study only considers family and peers in its framework, and remains silent on the evolving role of social media as an influencer.The findings have significant implications for both academicians and practitioners by highlighting the importance of social networks such as family and peers as channels of communication for effective implementation of marketers’ strategies.The current study contributes to the limited literature on millennials green buying behavior in the emerging market context. The applicability of the consumer socialization framework to collectivistic countries like India has been underexplored. Using this framework our study establishes the mediating role of environmental concern in the model. Further we have made an attempt to investigate the role of EC as a possible mediator between PCE and ECCB as it has been rarely explored.

The article poses the thesis that boredom is the main driving force of the consumer capitalist system. Through a sequence of social and cultural shifts and freeloading on natural human predispositions, the system has manufactured a new type of being, homo consumens, who is socialized to be passive, desire- and dream-driven, and addicted to novelty, constant change, a ceaseless stream of stimuli, and pleasure. Boredom enables a smooth functioning of such a system. Bored consumers buy more and are led by desires that promise to alleviate their boredom. Consumer capitalism is devoted to the fighting of the very boredom that it actively produces, amplifies, or invites in consumer socialization. The entire entertainment/culture industry is, in fact, the boredom industry, whose institutions are preoccupied with mitigating the consumers' situational boredom, but--at the same time--push this light type of boredom into the subliminal realm, where it has time to accumulate and takes root unnoticed, becoming a subliminal mood of consumer capitalism. [ABSTRACT FROM AUTHOR]

Background: Despite the prevalence of over-the-counter medicine advertising (OTCA) in electronic and print media, scholarly focus has tended to concentrate on direct-to-consumer prescription medicine advertising (DTCA).Objectives: The purpose of this study is to examine the mechanisms through which attitudes toward OTCA in general and OTCA prompted behaviors are formed based on a consumer socialization framework.Methods: An online survey was conducted as part of a larger medicine and pharmaceutical advertising project using the Qualtrics online panel. A total of 819 individuals who had taken a prescription medicine in the last six months participated in the survey and yielded 539 completed questionnaires (Completion rate: 65.8%). Of those, 304 responses from U.S. adults who had taken an OTC medicine and had seen an advertisement for OTC medicines in the past six months were analyzed to test the proposed model. A series of structural equation modeling analyses of the survey data was performed.Results: The study results showed that consumers' use of mass media and professional interpersonal channels directly influenced attitudes toward OTCA and OTCA prompted behaviors. On the other hand, consumers' use of non-professional interpersonal channels indirectly influenced OTCA outcomes through their use of mass media and professional interpersonal channels. Younger respondents were more likely to obtain OTC medicine information from non-professional interpersonal and mass media sources whereas older respondents were more likely to obtain OTC medicine information from physicians and pharmacists.Conclusions: Application of the consumer socialization framework in the context of OTCA provides expanded understanding of the mechanisms through which responses to OTCA are formed. The findings of this study provide implications for pharmaceutical marketers, health professionals, and consumers of OTC medicines. [ABSTRACT FROM AUTHOR]

The sharing of travel experiences through social media platforms reflects contemporary consumer culture, but it is still a phenomenon being researched in tourism literature. In this paper, we theorize that sharing travel experience through social media may operate as a distinct social communication process, and investigate how it contributes to the co-creation of destination value. A qualitative analysis of 97 travel blogs reveals three distinct themes that have the potential for co-creating destination value: motivation, memorable travel experiences, and advice. The results indicate that tourists and destination marketers interpret destination value differently in motivation. The sharing of memorable travel experiences and advice with readers and fellow tourists improves potential tourists' cognition and emotional connection to the destination, thereby increasing the level of tourist destination engagement. The extension of the consumer socialization framework provides a deeper understanding of the destination value co-creation process, and provides useful insights for destination promotion and management. [ABSTRACT FROM AUTHOR]

Children have received much research attention in many different academic disciplines within social sciences, including marketing. The main objective of this study is to provide a comprehensive overview of the marketing literature to investigate the historical evolution of the studies on "children" and shed light on possible gaps which could serve as new research areas for future studies. To the authors' best knowledge, there have been a few attempts on the topic, mostly with a narrow focus on only some aspects of this important concept. The significance of this current research is that it reviews 423 articles from marketing‐related journals and evaluates the development of thought on "children" from every marketing‐based perspective that once has been a subject of scholarly attention. In this study, we examined leading articles, authors and institutions, methodologies used, countries data collected from, and the age of the sample. In addition, an auto‐correlation map is created to identify all the research domains in marketing literature related to children. Our correlation matrix indicates that major subareas in children and marketing literature are children's consumer socialization and role in family decision‐making, materialism, vulnerability and ethics, food, brands, and advertising. Findings revealed that while marketing scholars have shown great attention to children during the last two decades and a wide array of articles have been frequently published on the eight sub‐areas mentioned, marketing literature is still underdeveloped on three aspects: sustainability, technology and digitalization, and cross‐cultural differences. [ABSTRACT FROM AUTHOR]

The article presents the demographic and social conditions of the Swedish civil defence subsystem known as total defence (Totalförsvar). The authors explain the original meaning of the term and its role in the national defence system. They draw attention to the existing threats related mainly to the uneven distribution of the population and the aging of the population The issue of the progressive ethnic and cultural differentiation of the Swedish society has been treated separately. [ABSTRACT FROM AUTHOR]

This paper compares family financial socialization with school financial education in their roles to improve consumer financial well-being. Using a national sample of US adult respondents (at the age of 18 and above) from the 2016 National Financial Well-Being Survey, this study proposes a structural equation model. It shows that family socialization and school education play equally important and distinctively separate roles in elevating financial well-being. Family socialization functions through a mediating factor in helping people cultivate good financial habits in saving, planning, and budgeting. This study contributes to the research of the direct and indirect relationship between family financial socialization, financial literacy, financial habits, and financial well-being. [ABSTRACT FROM AUTHOR]

Intergenerational research on sustainable consumption remains scarce, particularly in relation to which factors may affect the level of intergenerational similarity and the direction of intergenerational transmission. The present study addresses these gaps and adds to the growing body of literature in environmental consumer socialization by examining intergenerational influence on sustainable consumer attitudes and behaviors in a sample of 146 dyads comprised of mothers and college‐age daughters. In the domain of intergenerational influence, we study two potential moderating factors suggested in past consumer research: communication effectiveness and peer conformity. Using the co‐orientational model and nominal dyad method, we reveal the existence of intergenerational similarity in dyads' sustainable consumer attitudes and behaviors—after accounting for nominal effects— and show that stronger parent–child communication between mother–daughter pairs leads to greater intergenerational similarity, whereas stronger peer influence on daughters reduces intergenerational agreement. Our analysis further suggests the presence of reverse environmental socialization, in which intergenerational influence predominantly occurs from daughter to mother. Dyads' subjective knowledge regarding sustainable consumption provides empirical insights for this co‐orientational model finding on reverse intergenerational transfer. Overall, outcomes of this study encourage marketing managers to leverage young‐adult offspring in the process of communicating sustainable marketing strategies. [ABSTRACT FROM AUTHOR]

Copyright of Actas de Diseño is the property of Facultad de Diseno y Comunicacion, Fundacion Universidad de Palermo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Neue Politische Literatur is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Over the last few decades, the millennial generation have become a major segment in green marketing and have been identified for their pro-environmental attitudes. The current study explores the influencers (socialization agents) impacting the ecologically conscious consumer behavior (ECCB) of the millennials using the consumer socialization framework. For this purpose the impact of socio-structural variables (age, gender, education and family income), socialization agents (family and peers) and perceived consumer effectiveness (PCE) on environmental concern (EC) and ECCB has been studied in the Indian context. A sample of 325 millennials from a premier B-school was investigated through survey research method. Regression and mediation analyses, using PROCESS v 3.2, was administered to arrive at the results. Regression analysis confirmed the positive impact of perceived consumer effectiveness on ECCB. It also established the influence of socialization agents on environmental concern and ECCB of millennials. Further, mediation analyses revealed that, environmental concern mediated the relationship between family as a socialization agent and ECCB, while for peers it did not. In addition, environmental concern was established as a mediator between PCE and ECCB. The study confines itself to a sample of millennials from B-school background, and hence, may not be representative of the entire millennial generation. Among the socialization agents, the current study only considers family and peers in its framework, and remains silent on the evolving role of social media as an influencer. The findings have significant implications for both academicians and practitioners by highlighting the importance of social networks such as family and peers as channels of communication for effective implementation of marketers’ strategies. The current study contributes to the limited literature on millennials green buying behavior in the emerging market context. The applicability of the consumer socialization framework to collectivistic countries like India has been underexplored. Using this framework our study establishes the mediating role of environmental concern in the model. Further we have made an attempt to investigate the role of EC as a possible mediator between PCE and ECCB as it has been rarely explored. [ABSTRACT FROM AUTHOR]

Consumption has become essential for community alliances, identity formation, lifestyle determination, differentiation from others and our place in society. Namely, the individual tries to shape his/her identity through the consumption of objects that have a meaning for him/her i.e. he/she interprets them as important for his/her idea of himself/herself. However, the article presents an in-depth look at consumerism in the modern world, its presence in the family of a pre-school child and the factors of consumer socialization, and discusses the role of the family in this. The study examined and parents' responses to their children's ways of persuading them to buy regarding the gender and the current status of parents and the gender and the age of preschool children.

Individuals donating to and volunteering with charitable organizations is an important and increasingly necessary aspect of society. Through the use of an online survey of college students from a large southwest university (N= 374), the current body of research utilized consumer socialization theory to examine the influence that four socialization agents (parents, peers, media, and social media) have on individuals' prosocial attitudes and behavioral intentions. Analysis reveals parents, peers, and social media have a positive influence on volunteer intentions, while only peers influence prosocial attitudes. Additionally, females have more favorable attitudes and volunteer intentions than males and were influenced by peers, media, and social media significantly more than males. [ABSTRACT FROM AUTHOR]

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