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This study investigates the factors affecting the cord-cutting behavior of media consumers. Adopting the frameworks of diffusion of innovations, uses and gratifications theory (U&G), channel repertoire, and media usage/segmentation, we conducted an online survey of 860 respondents in the United States to examine the use, perception, and motivation of cord-cutting behavior among three different consumer segments: cord-cutters, cord-loyalists, and cord-couplers. The results show that cord-cutting is predicted by eudaimonic and exploration motivators, perceived compatibility and complementarity, and age.

Information technology is recognized as an important means of expanding the sustainability of local festivals, but most research and practices only focus on existing information technologies such as websites and social network services. This study examines the potential of crowdfunding platforms to ensure the success of local festivals and assesses how emerging information technologies impact the sustainability of the tourism industry. This study proposed four values based on the value theory that is frequently applied in consumer research. We also applied inner innovativeness as a personal characteristic and examined the effects of economic, emotional, social, altruistic, and inner innovativeness regarding film festival crowdfunding on the intention to visit the film festival. We applied perceived risk and the intention to use electronic word of mouth (e-WOM) as mediating variables. As a result, emotional, social, and altruistic values were found to significantly affect the intention to visit film festivals by mediating perceived risk. In addition, the social value was found to have positive effects on the dependent variable through the intention to use e-WOM. The results show that crowdfunding platforms are considered an important tool for promoting the festival. It is also important to develop value in favor of the festival by increasing value through marketing strategies.

In the present study, we constructed a new research model to understand the feedback effects of brand extension by applying expectation disconfirmation theory to a real-world case of brand extensio...

This study explored the factors affecting repeat theatrical viewing of movies. Integrating content, social influence, and access/competition variables, the analysis reveals that the drivers of theatrical repeat viewing are different from those for box office performance. For example, the effects of genre, transmedia content, and audience review were significant only for the latter and factors such as movie length, critics’ review, and level of news coverage actually played a negative role in the repeat consumption.

As the mobile is recognised as a significant distribution platform for theatrical films, differences between mobile and theatrical platforms are of great interest to researchers and practitioners. ...

The present study explored the reception and consumption processes of a Korean audience’s viewing of local and international television dramas. Findings indicated that the influential factors on the level of viewing in regards to Korean, American, and Japanese TV dramas among Korean viewers differed. In particular, a significant difference was found in terms of perceived drama characteristics. Applying niche theory, the present study also examined the audience’s motivation for watching these television dramas. Results demonstrated that Korean TV dramas possessed the broadest niche breadth and were the most competitive. In a comparison of the perceived characteristics of TV dramas, American drama earned competitive superiority for most characteristics. The implications from the results were discussed in terms of cultural discount and proximity.

This study explored various determinant variables influencing music piracy rates across countries. Seven variables, including income level, income inequality, individualism-collectivism, level of education, intellectual property protection, music CD price, and music market size, were adopted for this study. This study found that income level, income inequality, and market size directly impact music piracy, whereas income level, level of education, music CD price, and market size influenced music piracy through intellectual property protection.

This study attempts to devise a new theoretical framework to classify and develop predictors of box office performance for theatrical movies. Three dependent variables including total box office, first-week box office, and length of run were adopted. Four categories of independent variables were employed: brand-related variables, objective features, information sources, and distribution-related variables. Sequel, actor, budget, genre (drama), Motion Picture Association of America rating (PG and R), release periods (Summer and Easter), and number of first-week screens were significantly related to total box office performance.

This study empirically examines the principle of relative constancy (PRC) across more than 70 nations over time (1991-2001). Focusing on the relationship between advertising spending and national economy as reflected by GDP, the authors found that while GDP is the most obvious explanatory variable for advertising spending, the relationship is not proportionate and there is the potential that other variables also affect a country’s advertising expenditures. The degree of applicability of the PRC might be different depending on the types of media and the characteristics of the nations as the notion of the PRC seems to be more apparent in developed nations.

This study examined the trends of M&As (mergers and acquisitions) in the radio industry from 1981 through 2002. In terms of method, the study investigated both MUS by radio firms and M&As targeting radio firms, and compared M&A frequency and M&A transaction values. The result showed that (1) although M&A activities have consistently increased, they have recently begun to decrease, (2) the loosening of ownership regulations prompted more M&A activities, and (3) the passage of the Telecommunications Act of 1996 encouraged interindustry M&As by radio firms, while the flow of investments from other industries into the radio industry was not changed by the Act.

This article tries to link economic properties of video products to strategies that can be used by Internet-based video distributors. First, this study suggests 4 economic properties of video products: video as an experience good, returns to scale, video as a public good, and interdependency of willingness to pay. Second, based on economic attributes, this study synthesizes several strategies. Finally, this article uses a case study to compare theoretical strategies to actual strategies used by 2 Internet-based movie distributors. As a result of this study, we found that there are several possible strategies that are not yet being used in practice. It is expected that as the market becomes more mature through the development of technologies (e.g., digital rights management), more strategies will be adopted by online video distributors.

This article reviews the diversification patterns of the leading global media conglomerates and proposes an analytical framework for examining the factors that influence these strategic choices. Using a case study approach, we analyzed the top 7 global media conglomerates' product and international (geographic) diversification strategies. Combining both the industrial economics and resource-based view of strategic management, we further devise a system of determinants that might affect the extent, direction, and mode of diversification for global media conglomerates.

Considering that the core concerns in sustainability are threats to the survival of humankind and the ecosystems that humans depend on, changing the consumption and production behaviors of individuals and society is inevitable. However, people are reluctant to change their own behavior in support of sustainability goals. This tendency seems to be especially strong in tourism because the main value of tourism is hedonic utility. Thus, the tourism industry is now introducing gamification and smart tourism to shift tourist behavior toward sustainability, but most of studies and practices only focus on the performance and application of gamification without considering customer adoption patterns and perceptions during the process. This study empirically investigated what factors affect the adoption of smart tourism applications that incorporate game elements, using the Google Maps tourist guide program. As an initial approach, we incorporated diverse theoretical approaches: perceived usefulness; perceived ease of use; perceived enjoyment from technology acceptance model; information and interaction motivations from the uses and gratifications theory; the network effect; distributive justice; flow as responses to the game characteristics of smart tourism applications; and information privacy concerns as a negative factor for diffusion. The result showed that hedonic characteristics of the gamified smart tourism application (GSTA) are strong in adoption. Perceived enjoyment had a significant influence on the intention to use, but information quality, related to cognitive experience, did not. The flow and perceived distributive justice associated with the game content were not significant, but the interaction motivation was significant in the research model. The results of this study show that individuals regard a GSTA as a low-level game tool. Also, it is important to preoccupy the smart tourism application market in terms of marketing strategy because the network effect is relevant to both perceived usefulness and perceived enjoyment. We also found that the need to provide personal information would negatively affect the adoption of a gamified smart tourism application.

This study demonstrates how changes in intellectual property law have effects on the value-creation process of information commodity and related strategies. To explain these effects, three unique economic characteristics of databases as information are focused on: public good, information good, and aggregate good. And, different strategies such as versioning, technical strategies, and limiting the number of consumers and data mingling have been suggested for each characteristic. To examine the value-creacuteation process of databases, a three-step process has shown: data gathering, selection/arrangement, and presentation. In the legal process, two main rationales, 'sweat of the brow doctrine' and 'originality doctrine' have suggested protecting database compilations. The 'sweat of the brow doctrine' stresses the effort and investment of the compiler. On the contrary, the 'originality doctrine' emphasizes the judgment and creativity in the selection and arrangement of the materials comprising the compilation. ACCESS TO FULL TEXT

This study empirically investigates the effect of mobile app types, and the moderating effects of gender and age on mobile apps usage through actual user experience and behaviour log data, as captured by metered software on 7,374 panellists comprised of mobile phone users in the United States in 2013. The apps usage variable is examined from both the width i.e., reach and depth i.e., time and frequency intensity aspects to capture the multiplicity of mobile apps usage behaviour. The results of this study demonstrated that all of the mobile apps usage dimensions reach, time usage intensity and frequency usage intensity were significantly affected by the type of mobile app, with the exception of specific mobile apps in each dimension, by utilising multiple regression with dummy variables. Furthermore, the effect of the mobile app type on its usage was mostly moderated by age alone.

The present study examines the factors influencing user intention to use portals in the context of the mobile internet. Based on the Technology Acceptance Model TAM and Triandis models, the present study constructs a research model focused on intention to use portals in mobile internet devices as a dependent variable. In particular, the present study includes a new variable, perceived service-platform fit, to account for the shift in portal use from wired internet to mobile internet. The results show that perceived ubiquitous effect and perceived ease-of-use had effects on perceived consequences, and perceived ease-of-use had an effect on perceived ubiquitous effect. Perceived consequences, perceived ease-of-use, and social factors affected attitude. Perceived consequences and social factors had effects on intention. In addition, perceived service-platform fit had positive effects on perceived ease-of-use and perceived consequences.