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5 results on '"Business enterprises -- Management -- Customer relations -- Methods"'

1. Profits, one customer at a time: CRM strategists often speak of improving company performance by boosting revenue on a per-customer basis. CRM magazine cuts through the hype to examine what individual customer profitability can--and cannot--do for your business

Author

Compton, Jason

Subjects
Customer relationship management, Company business management, Customer relationship management -- Methods, Business enterprises -- Management -- Customer relations -- Methods
Abstract

Quarterly profit and loss is ultimately just an abstract aggregate of countless customer interactions. But company performance is bolstered or weakened one customer at a time, which is why it […]

Published
2005

2. What's your tag line? Focus on what your business essentially stands for, what staff must deliver, and why customers should care

Author

Levi, Al

Subjects
Business enterprises -- Management -- Customer relations -- Methods, Business success -- Methods, Company business management, Business, Construction and materials industries
Abstract

The purpose of a great tag line is to tap into what marketers call TOMA or 'Top of the Mind Awareness.' This is the mental real estate that all great [...]

Published
2007

3. The stressed-out customer

Author

Myron, David

Subjects
Customer relationship management, Company business management, Customer relationship management -- Methods, Business enterprises -- Management -- Customer relations -- Methods
Abstract

IN A DIFFICULT economic climate, it's easy to understand why some of your customers might be brimming with angst. For these customers, even the slightest conflict might stir up such […]

Published
2009

4. Study shows companies need new strategic metrics

Author

Campbell, Susan J.

Subjects
Customer relationship management, Company business management, Customer relationship management -- Methods, Call centers -- Management -- Methods, Business enterprises -- Management -- Customer relations -- Methods
Abstract

The performance of the contact center can make the difference between retaining the customer base and driving up costs in an attempt to replace lost customers. As a result, contact […]

Published
2009

5. Use data to handle the disgruntled: after the holiday season, many companies are appeasing those customers unhappy with their purchase experiences. Our experts offer their best customer-soothing strategies

Subjects
Business enterprises -- Management -- Customer relations -- Methods, Customer service -- Methods, Support services, Company business management, Customer service, Business, Construction and materials industries
Abstract

Curtis N. Bingham President, Predictive Consulting Group YOUR FIRST reaction to quickly address a disgruntled customer might be the wrong one. In fact, you might just be better off without [...]

Published
2008

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