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The development of agriculture is a key factor in the sustainable development of society in the future. The country's integration into the European community creates new opportunities for agriculture and, at the same time, requires innovative approaches to the development and competitiveness of the sector in the globalised world. The study was aimed at analysing and improving the existing strategic approaches to the development of agriculture in Ukraine based on increasing gross value added in the context of accelerated integration into the EU. A variety of methods was used, such as analytical, statistical, functional, systems analysis, deduction, synthesis, and comparison. The analysis of the development and distribution of gross domestic product and gross value added in agriculture of Ukraine and the EU, including the specifics of the development of gross value added in Ukrainian agriculture, was carried out. The influence of European integration processes on the development of agriculture, in particular, their needs and opportunities to increase gross value added, was investigated. A model of a cybernetic system with management in agriculture for the growth of gross value added in the context of accelerated integration into the EU has been developed, which allows substantiating the forecast of changes in the format of development of Ukrainian agriculture to avoid the economy as a raw material appendage of the EU. The results of the study showed that the development of agriculture in Ukraine based on increasing gross value added in the context of accelerated integration into the EU involves the use of a comprehensive strategy that considers the specifics of the industry, European innovative approaches, and best practices of in-depth processing of products of the European Union countries. The practical significance of the study was to develop specific practical recommendations and strategies for public administration bodies, agricultural enterprises to optimise the use of the available natural resource potential for the growth of agricultural production, introducing advanced technologies for its deep processing in order to accumulate gross value added, which is the basis for the development of agriculture. [ABSTRACT FROM AUTHOR]