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12. Conclusions

13. What Is IDeaLs?

14. The Transformation Stories

15. The Research Approach

16. Insights from the Research

17. Introduction

18. The Role of Stories in Management

22. Cultivating the Collective: Sintetica and Sorgenia

23. Futures of IDeaLs

24. IDeaLs (Innovation and Design as Leadership)

25. Triggering Transformation: Stolt Tankers and Adidas

26. The Neuroscience of Engagement: Insights on IDeaLs

28. Exploring IDeaLs: A Research Ecotone

29. Developing the Individual: Philips and Nestlé

30. Design-Driven Experiences

31. Innovation in the Digital Era

32. Research Reflections

33. IDeaLs: Transforming in the Digital Era

36. From mutualism to commensalism: Assessing the evolving relationship between complementors and digital platforms.

41. The Design Process of Corporate Universities: A Stakeholder Approach

44. Collaborate as a flock in the organization: how selection and synthesis influence knowledge convergence within a complex adaptive system

45. Analysis of Business Models for Search Computing

46. An Experience in Applying User Centered Design to Search Computing

48. Chapter 4: The Search Engine Industry

50. Storymaking and Organizational Transformation

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