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We know that eating animals is bad for the planet and bad for our health, and yet we do it anyway. Ask anyone in the plant-based movement and the solution seems obvious: Stop eating meat. But, for many people, that stark solution is neither appealing nor practical. In Meat Me Halfway, author and founder of the reducetarian movement Brian Kateman puts forth a realistic and balanced goal: mindfully reduce your meat consumption. It might seem strange for a leader of the plant-based movement to say, but meat is here to stay. The question is not how to ween society off meat but how to make meat more healthy, more humane, and more sustainable. In this book, Kateman answers the question that has plagued vegans for years: why are we so resistant to changing the way we eat, and what can we do about it? Exploring our historical relationship with meat, from the domestication of animals to the early industrialization of meatpacking, to the advent of the one-stop grocery store, the science of taste, and the laws that impact our access to food, Meat Me Halfway reveals how humans have evolved as meat eaters. Featuring interviews with pioneers in the science of meat alternatives, investigations into new types of farming designed to lessen environmental impact, and innovations in ethical and sustainable agriculture, this down-to-earth book shows that we all can change the way we create and consume food.

THE REDUCETARIAN COOKBOOK offers 125 delicious, easy-to-prepare, plant-based recipes that will help you reduce your meat consumption and improve your health. A reducetarian is someone who reduces their consumption of meat, eggs, and dairy. Eating even 10 percent fewer animal products can bring you significant health benefits, from weight loss to a healthier heart. Adding more fruits, veggies, whole grains, and legumes to your diet is easy thanks to Brian Kateman, the Reducetarian Foundation cofounder and president. With the help of award-winning cookbook author Pat Crocker, Brian offers a wide array of culinary options for every meal of the day that will reduce the amount of meat, eggs, and dairy you eat. Improving your health has never been so easy or delicious.Recipes featured include: Tuscan Pizza; Spinach and Artichoke Dip; Lentil Sliders; Chocolate Chia Smoothie; Apple Walnut Pancakes; Broccoli Pesto Noodle Bowl; Asian Noodle Salad; Spiced Pumpkin Soup; Shakshuka-Style Tempeh; Portobello, Poblano, and Pecan Fajitas; Linguine with Tomato Sauce; Mac'n'Cheese; French Vanilla Ice Cream; Easy Lemon Mess; Spiced Oatmeal Cookies; Peanut Butter and Chocolate Cream Pie; and more!

Brian Kateman coined the term'Reducetarian'—a person who is deliberately reducing his or her consumption of meat—and a global movement was born. In this book, Kateman, the founder of the Reducetarian Foundation, presents more than 70 original essays from influential thinkers on how the simple act of cutting 10% or more of the meat from one's diet can transform the life of the reader, animals, and the planet. This book features contributions from such luminaries as Seth Godin, Joel Fuhrman, Victoria Moran, Jeffrey Sachs, Bill McKibben, Naomi Oreskes, Peter Singer, and others. With over 40 vegan, vegetarian, and'less meat'recipes from bestselling cookbook author Pat Crocker, as well as tons of practical tips for reducing the meat in your diet (for example, skip eating meat with dinner if you ate it with lunch; replace your favorite egg omelet with a tofu scramble; choose a veggie burrito instead of a beef burrito; declare a meatless day of the week), The Reducetarian Solution is a life—not to mention planet!—saving book.