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Food pantry stigma among college students has been documented as an issue that impacts the utilization of resources but has not been deeply investigated. The objective of this study was to explore sources of food pantry stigma to identify different strategies to encourage food pantry use, which has the potential to positively alter methods on campuses. This mixed-methods study was a branched (separate questions and responses from both food pantry users and nonusers), 51-item, online, Qualtrics survey that sampled randomly selected students from a rural university (n = 3,000) and recruited using flyers posted in food pantries on campus. Reported results include demographic characteristics, use of on-campus food pantries, a validated food insecurity questionnaire, food pantry self-stigma, and an adapted measure of selfstigma of seeking help, and affirming or nonaffirming qualitative measures of food pantry stigma. Sentiment and keyword analyses were conducted by two researchers to analyze qualitative data to identify factors that influence food pantry stigma from food pantry users and nonusers. Quantitative data were analyzed with descriptive statistics. Qualitative data determined areas of stigma and aligned with the descriptive statistics on self-stigma and help-seeking measures. Among survey participants (n = 594), 35.7% of food-insecure students did not use food pantries. Users (M = 23.12, SD = 9.06) reported higher perceptions of food pantry stigma than nonusers (M = 15.79, SD = 3.85). Of the food pantry nonusers (n = 461), 322 identified the presence of stigma (69.85%). Sixty-six food pantry users (n = 97) identified the presence of stigma (68.04%). The keyword analysis highlighted potential influences of food pantry stigma among all participants including power hierarchy, financial burden, embarrassment, and feeling superfluous. This study highlights influences of stigma and places an emphasis on changing current approaches in campus food pantry implementation and dissemination. Future studies could investigate the barriers and solutions to current messaging and implementation of campus food pantries utilizing implementation science experts and frameworks. [ABSTRACT FROM AUTHOR]